Back in 2008 a commission on data protection proposed that companies delete data within six months of collecting it if it does not serve the specified legitimate purpose they were collected for.
Search engines collect data such as search queries, browsing history, your IP address, the number of clicks made on a site, how long you were on a site for and other similar information. They use this information to “better serve the user” and to rank websites for usability to create a better search experience overall.
However, today you can specify how long you want Google to keep your data for. They launched a feature that allows you to specify if you’d like them to delete web and app activity after 3 months, or 18 months. Search and browsing activity is auto-deleted after 18 months anyway.
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