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Register NOW! WebGuild 2006 Annual Conference: Web 2.0 - The New Web 
Thursday, October 19, 2006
7 AM - 5:00 PM
7 AM - Registration
5 PM - Reception
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Speakers

Ram Shriram, Founding Member, Google Inc. and Sherpalo VenturesRam Shriram, Founding Member, Google Inc. and Sherpalo Ventures
Ram Shriram started Sherpalo in January, 2000, with the goal of applying his wealth of operating and company building experience to promising early stage ventures. As a technology industry insider for over 25 years he has worked in companies large and small across all functional areas and through fluctuating business cycles. He is always eager to roll up his sleeves and work closely with founding teams on the challenging issues that confront and sometimes confound early stage ventures.

Ram's knowledge of and advice on issues ranging from raising venture capital, key management hiring, making the right product choices and defining and adapting the business model to changing market conditions can help you to secure early customer wins, build momentum from a standing start, and generate international growth.

A hallmark of Ram's success is the ability to create the right DNA for a young growth company with a focus on revenue and profitability, by establishing a virtuous cycle of talented employees/owners and happy customers/users. Ram enjoys the process of turning founders' dreams into successful businesses and takes a long term view that serves as a guidepost for decision making. Ram is thoughtful, cerebral, easy to communicate with, deeply committed to the tasks he undertakes, and has a keen intuitive sense for what works in the marketplace.

Ram has partnered with the venture capital industry and its many famous and successful members all across Silicon Valley. Because of his domain and market expertise, he brings a unique value to the building of companies with successful outcomes that fits well with the value offered by venture capital firms.

This year Ram was named one of the top 3 dealmakers in high-tech and life sciences by Forbes magazine.

Immediately prior to founding Sherpalo, Ram served as an officer of Amazon.com working for Jeff Bezos, founder & CEO. Ram came to Amazon.com in August, 1998, when Amazon acquired Junglee, an online comparison shopping firm of which Ram was president. While at Amazon, Ram helped grow the customer base during its early high growth phase in 1998/1999. Before Junglee and Amazon, Ram was a member of the Netscape executive team, joining them in 1994, before they shipped products or posted revenue. He drove the many partnerships and channels that Netscape employed to get massive distribution for its browser and server products during those now legendary early days of the Internet.

Ram is a founding board member of Google Inc. and 247customer.com. Ram also serves on the boards of Plaxo, Zazzle.com, PodShow and Business Signatures. Ram serves on the advisory board of Naukri.com, a leading classfieds site in India which has leading marketplaces in jobs, matrimony and real estate serving the Indian market.


Marissa Mayer, Vice President, Search Products & User Experience, Google Inc.Marissa Mayer, Vice President, Search Products & User Experience, Google Inc.
Marissa leads the product management efforts on Google's search products – web search, images, groups, news, Froogle, the Google Toolbar, Google Desktop, Google Labs, and more. She joined Google in 1999 as Google's first female engineer and led the user interface and webserver teams at that time. Her efforts have included designing and developing Google's search interface, internationalizing the site to more than 100 languages, defining Google News, Gmail, and Orkut, and launching more than 100 features and products on Google.com. Several patents have been filed on her work in artificial intelligence and interface design. In her spare time, Marissa also organizes Google Movies – outings a few times a year to see the latest blockbusters – for 6,000+ people (employees plus family members and friends).

Concurrently with her full-time work at Google, Marissa has taught introductory computer programming classes at Stanford to over 3,000 students. Stanford has recognized her with the Centennial Teaching Award and the Forsythe Award for her outstanding contribution to undergraduate education.

Prior to joining Google, Marissa worked at the UBS research lab (Ubilab) in Zurich, Switzerland and at SRI International in Menlo Park, California.

Marissa has been featured in various publications, including Newsweek ("10 Tech Leaders of the Future"), Red Herring ("15 Women to Watch"), Business 2.0 ("Silicon Valley Dream Team"), BusinessWeek, Fortune, and Fast Company.

Graduating with honors, Marissa received her B.S. in Symbolic Systems and her M.S. in Computer Science from Stanford University. For both degrees, she specialized in artificial intelligence.


Safa Rashtchy, Managing Director & Senior Research Analyst, Piper JaffraySafa Rashtchy, Managing Director & Senior Research Analyst, Piper Jaffray
Safa Rashtchy is a managing director of Piper Jaffray and a senior research analyst focused on Internet media and marketing. He joined Piper Jaffray as a research analyst in 1997 and has published several technical papers and presented at various industry conferences. In addition, Rashtchy was named to The Wall Street Journal's "2002 Best on the Street" analyst survey and was also a winner in Institutional Investor magazine's "Home Run Hitters of 2001" top stock pickers list. Rashtchy also consistently enjoys the top ranking for his earnings accuracy, as compiled by Starmine. He is quoted regularly in many top publications, including The Wall Street Journal, The New York Times, Time, BusinessWeek, and Fortune, and he makes regular appearances on CNBC and CNNfn. Rashtchy has developed his research coverage with a focus on online advertising, search and e-commerce, and related Internet services. Rashtchy's research in online search has been the most extensive in the industry, and he is often considered an authority on the online search industry. Rashtchy came to Piper Jaffray with an extensive background on the Internet, as well as experience in the digital imaging industry. From 1992 to 1996, Rashtchy was president of ColorWorks Graphics, the digital imaging company he founded in Boston. Prior to that, Rashtchy worked in various technical and management capacities in computer graphics and engineering companies. Rashtchy holds a master's degree in business administration, summa cum laude, from Boston University and a bachelor's degree in engineering from Purdue University.


Reshma Kumar, Director, User Experience, Verisign Inc.Reshma Kumar, Director, User Experience, Verisign Inc.
Reshma is the Director of User Experience for VeriSign's Global Web Properties team where she is responsible for defining the creative online brand of VeriSign's global family of internal and external web sites. Prior to joining VeriSign, Reshma was at Intel, eBay, and Cisco. Reshma chairs the Usability Special Interest Group at the Silicon Valley WebGuild.

She is currently pursuing a Masters in Information Systems Management at Harvard University, holds a Bachelor of Commerce from Ryerson University, and a Certificate of Completion in Project Management Mastery from Stanford University.


Bambi Francisco, Internet Editor, MarketWatchBambi Francisco, Internet Editor, MarketWatch
Bambi Francisco is an editor, columnist and correspondent. She is CBS MarketWatch's lead reporter on the Internet and new technologies. She writes Net Sense, a syndicated Weekly column on Internet companies and trends. She also appears on KPIX and CBS MarketWatch Weekend reporting on the Internet economy. She was named to the "blue-chip" financial reporting all-star team in 2000 by The Journal of Financial Reporters, the business news industry's most widely-read newsletter. She was also named the top 10 most influential journalists on the Web by Adweek. Before CBS, Bambi was a founding producer at CNNfn. There she created, launched and produced three programs including Capital Ideas, a half-hour show on IPOs and mergers and acquisitions.


Jared Spool, Usability Expert & Founding Principal, User Interface EngineeringJared Spool, Usability Expert & Founding Principal, User Interface Engineering
Jared M. Spool is founder of User Interface Engineering, the largest usability research organization of it’s kind in the world. If you’ve ever seen Jared speak about usability, you know that he’s probably the most effective, knowledgeable communicator on the subject today. He’s been working in the field of usability and design since 1978, before the term "usability" was ever associated with computers.

Jared spends his time working with the research teams at the company, helps clients understand how to solve their design problems, explains to reporters and industry analysts what the current state of design is all about, and is a top-rated speaker at more than 20 conferences every year. He is also the conference chair and keynote speaker at the UI10 Conference, is on the faculty of the Tufts University Gordon Institute, and manages to squeeze in a fair amount of writing time. He is author of the book, Web Usability: A Designer’s Guide.


Bill Scott, Ajax Evangelist & Design Manager, Yahoo!Bill Scott, Ajax Evangelist & Design Manager, Yahoo!
Bill Scott is the Yahoo! Ajax Evangelist and a Design Manager for Yahoo!'s recently released Design Pattern Library. Bill works closely with teams throughout Yahoo! to spread the goodness of "rich and sane" design for Ajax solutions. Before joining Yahoo! Bill co-founded Rico (openrico.org), an opensource Ajax framework while also founding a User Experience Team, architecting a JSP/Struts Web framework and a Java Swing framework for Sabre. Bill's 20+ years of experience in user interface production spans from the lowest to the highest levels across desktop and web. At the lowest level: assembly language line buffer algorithms, 3D graphics libraries, mapping systems built from scratch and numerous widget libraries. Applications include: highly interactive game development (Macintosh GATO), military war gaming, IDE tools. In the design world: interaction design, rapid prototyping, managing user experience teams, and creating design pattern libraries.


Gokul Rajaram, Director, Google AdsenseGokul Rajaram, Director, Google Adsense
As Product Management Director for Google AdSense, Gokul Rajaram develops and implements the product strategy for Google AdSense, an advertising program that enables publishers to monetize their websites while making their site more useful for visitors. In this role, Rajaram's duties include defining new features and enhancements to the AdSense program and working with engineering on implementation.

Earlier in his career, Rajaram was a Technical Lead at Juno Online, an early internet service provider that is now part of United Online, the second largest ISP in the US. At Juno, he was part of the team that developed Juno's online advertising platform. Rajaram has also worked as a Software Engineer at Sun Microsystems, and as a Product Manager at Onetta, a telecom hardware company.

Rajaram earned his M.B.A. from the MIT Sloan School of Management, his M.S. in Computer Science from the University of Texas at Austin, and his B.Techin Computer Science from the Indian institute of Technology, Kanpur, where he was awarded the President of India's Gold Medal for being class valedictorian.


Kelly Goto, Principal, gotomediaKelly Goto, Principal, gotomedia
As an evangelist for "design ethnography", Kelly Goto is dedicated to understanding how real people integrate products and services into their daily lives. Goto is principal of gotomedia, LLC, a global leader in research-driven, people-friendly interface design for web, mobile and product solutions for clients including Seiko Epson Japan, Adobe, NetIQ, WebEx and CNET. Her book, Web Redesign 2.0: Workflow That Works, is a standard for user-centered design principles. Goto is also the editor of gotomobile.com, a leading online publication on mobile user experience and is currently the president of the AIGA Center for Brand Experience.


Scott Isaacs, Architect, Microsoft Windows Live
Scott Isaacs is an Architect on Microsoft Windows Live responsible for the web-client architecture and frameworks used across MSN/ Windows Live properties and Windows Live DHTML Gadgets. Scott is an internet veteran and during the mid to late 90’s authored the original DHTML specification and represented Microsoft in the W3C helping define and drive many Internet standards.


Om Malik, Senior Editor, Business 2.0Om Malik, Senior Editor, Business 2.0
In addition to maintaining a personal weblog of ruminations on broadband and its impact on our lives, Om Malik is a senior writer for Business 2.0 magazine in San Francisco. He has been writing telecom and broadband related stories since joining Business 2.0 in April 2003. He also has two online columns, ConvergeSense and The Telecom Report, published twice a month on Business2.com. Previously, Malik was a senior writer for Red Herring, focusing on the telecommunications sector. He was also a senior editor on the founding team of Forbes.com. As a technology journalist and a brief tenure as a venture capitalist, Malik has witnessed and documented firsthand the rise and fall of the Internet and telecom industries. He graduated from St. Stephen's College in New Delhi with an honors degree in chemistry in 1986. http://www.gigaom.com/


Pradeep Javangula, CTO, TumriPradeep Javangula, CTO, Tumri
Pradeep Javangula is the CTO of Tumri, a network merchandising service company, based in Mountain View, California. Pradeep heads product and technology strategy for Tumri. Tumri launched their CornerStore service, which is a monetization platform that blends a semantic search engine with personalization applied to e-commerce content. Pradeep is one of the founders along with researchers and executives from Stanford University, i2, Verity and Inktomi. Pradeep brings search and classification technology expertise to Tumri. Prior to founding Tumri, Pradeep has held engineering architecture and strategic management roles at Inktomi, Verity and Sun Microsystems. Before that, he was a co-founder at iLeverage, a real-time publish-subscribe messaging infrastructure company, acquired by e.Piphany. Pradeep holds a double major in Mathematics and Engineering from Birla Institute of Technology & Science, Pilani in India. He got a Masters degree and did post-graduate research in Algebraic Number Theory from Oklahoma State University in Stillwater, Oklahoma.


James Speer, VP Marketing and Products, IAC Advertising SolutionsJames Speer, VP Marketing and Products, IAC Advertising Solutions
James Speer is VP of Marketing and Products for IAC Advertising Solutions. In this capacity he has driven the product definition, go to market strategy and launch of the Ask Sponsored Listings program. The product leverages a network of distribution partners and the context of user’s searches to deliver high performance campaigns to advertisers.

Prior to this role Mr. Speer was Director of Product Management for the enterprise software division of Ask Jeeves. He managed the information retrieval product line that was recognized by Datamonitor for advanced customer intelligence capabilities and by Gartner for technology vision. The product pioneered the use of data mining techniques on search queries allowing companies to measure customer awareness levels, perceptions, attitudes, needs and wants from site search activity. The enterprise software division was sold to Knova Software in 2003.

Before joining Ask Jeeves, Mr. Speer was an Engagement Manager at Accenture. In this capacity he managed high profile information technology projects for Hewlett Packard, LSI Logic, Perkin-Elmer, Viking Freight, and DHL Airways.


Pamela Mead, Director, User Experience, Yahoo! MobilePamela Mead, Director, User Experience, Yahoo! Mobile
Pamela Mead leads the mobile design and research team for the global Connected Life business unit, which is focused on extending Yahoo!'s leading Internet services beyond the PC browser and onto new devices. The business unit encompasses Yahoo!'s mobile products, broadband services, digital home initiative, PC client experience and strategic partnerships with companies including AT&T, BT, Nokia and Motorola. This includes the new Yahoo! Go suite of services, a revolutionary way to seamlessly connect users to their favorite Web services, wherever they happen to be. Mead's global team of designers and researchers are responsible for creating compelling and innovative mobile products on a variety of platforms. Most recently her team launched Symbian and Windows Mobile versions of Yahoo! Go for Mobile, the innovative Mobile Web site for the 2006 FIFA World Cup and a new release of Yahoo! Mail. Mead has spent more than 15 years designing interactive experiences, ranging from early decision support systems for Fortune 500 companies, to hardware interfaces for electronics, to large scale consumer and business-to-business websites. In the last five years she has focused on creating mobile communication tools that span multiple platforms. Before joining Yahoo! she worked on a variety of media and messaging applications at Palm. As consultant, she spent 6 years as Strategist and Director of Interaction Design for MetaDesign, an international design consultancy. Mead has worked with both start-ups and Fortune 500 companies to plan, design and deliver customer-centric products and services that leverage technology while meeting business objectives. She has presented her work and ideas on usability, interaction design, and branded user experiences at key conferences, including the Design Management Institute, The American Center for Design's Living Surfaces Conferences, CHI, HCI, the International Institute for Information Design's Vision Plus Annual Conference, MacWorld and Seybold. Mead was born and raised in Germany. She received a BA from the University of Minnesota in Fine Art and Art History, and an MS in Communication Design from the Institute of Design, Illinois Institute of Technology. She currently lives in the San Francisco bay area with her husband and daughter.


Massimo Burgio, Search Specialist, Global Search InteractiveMassimo Burgio, Search Specialist, Global Search Interactive
Massimo Burgio is passionately dedicated to search marketing, and an expert on international online business issues. He is a frequent speaker at the Search Engine Strategies Conferences both in Europe and the United States, and a proud active member of the Search Engine Marketing Professional Organization (SEMPO), where he co-Chairs the Global Committee, is Chairman of the Sempo Latino Working Group, and volunteers at both the European Working Group and the Marketing Committee. With early steps in advertising as a copywriter (1990), first post-graduate jobs in direct marketing (1993), and a background in IT security and data protection consulting (1995), Massimo has been operating in the Internet and interactive industry since its early steps in Italy, back in 1997. He contributed to the start-up and launch of some of Italy's biggest Internet consumer portals such as Kataweb, Wind & RAI Net and, since the year 2000, moved on the agency side operating as Business/Marketing Director for two of Italy's top creative interactive agencies, Deepend Rome & Xister. Burgio moved from Rome to San Francisco in 2003 to launch and manage the California branch of Ad Maiora, an Italian search marketing firm. In October 2005 he joined the interactive/search agency Zunch Communications to help launch and lead the agency's local branch in San Francisco. After resigning in June 2006, Massimo set up a start-up that focuses on the integration of search/interactive channels in campaigns with a worldwide reach, serving worldwide brands such as Barilla, European School of Economics, Warner Bros, and FIAT Iveco. As an education background, Massimo Burgio received a Degree in Marketing Communications from the University of Rome (I) La Sapienza, with further studies at the University of Hertfordshire (Hatfield, UK) and at the Universidad de Oviedo (Spain), recently integrated by post-graduate courses on Integrated Marketing Communications within the Berkeley Extension Program (California, USA).


Andreas Mueller, Chief Strategist, BloofusionAndreas Mueller, Chief Strategist, Bloofusion
Andreas' roots are firmly planted in global marketing. He spent 16 years in Germany, has lived and worked in France, the UK and Japan. He has a bachelor's degree from Alma College (Michigan) and a master's degree from the University of California, Davis. He began his career in 1989 at Seagram & Sons in San Francisco, marketing wines from France and Germany in the US. When he had the opportunity to manage the office's network infrastructure, the pull of high tech was irresistible. He quickly taught himself UNIX, familiarized himself with the high tech sector and, in 1994, was hired by the French software firm Esker. There he headed up their global marketing department based in San Francisco. He worked as VP of International Marketing with Esker's offices in France, Germany, the UK, Spain and Italy, helping the company to grow ten-fold and successfully complete their IPO. In 1997 Andreas joined the staff at JSB, a UK software company located in Scotts Valley (near San Jose) as their VP of Marketing. There he managed strategic and tactical marketing, perfecting the art of online campaigns. During this time, JSB went public, increased its global staff to over 350, its market cap to over $1 billion and changed names to SurfControl. In 2001, Andreas became the co-founder and strategist behind Bloofusion, an online marketing agency that enables companies to take advantage of search engines, turning web sites into effective sales and marketing channels. Andreas frequently participates in seminars and moderates panels that focus on SEO. One of the favorites has been the Bloofusion Search Engine Boot Camp series in both the US and Europe.


Dana Todd, President & Board of Directors, SEMPODana Todd, President & Board of Directors, SEMPO
Currently serving her second term as President of the Board of SEMPO, Dana Todd is one of the early pioneers in search marketing. She began in 1996 with "organic" SEO and search engine keyword banner ads, and was an early adopter of paid search ad auctions in 1998. Ms. Todd regularly appears as a top-ranked speaker at international conferences and events. She is also one of the original founders of SiteLab, a full service interactive agency based in La Jolla, California. She was elected to be President of SEMPO (the industry's largest trade organization) in 2005, after having served on the founding Board of Directors. She also serves on the Board of Advisors for YPA and AD:TECH. Press, industry analysts and technology leaders frequently tap Ms. Todd for her knowledge of the search engine marketplace, particularly paid placement and paid inclusion. She talks candidly about the pros and cons of leading search engine marketing programs, and speaks from experience. Ms. Todd is Executive Vice President of SiteLab. Her passion for helping clients understand and dominate the search space, while still upholding core branding principles, has helped evolve SiteLab's methodologies and best practices in Web site development and media buying for business and consumer product clients such as Gateway, TurboTax, WD-40 and AMD. Ms. Todd started as a newspaper journalist and features editor before switching to advertising. She joined the company in 1996 (then called Bien Logic), and helped spin off SiteLab in 1997. Ms. Todd holds a Bachelor of Journalism in Advertising from University of Georgia.


Dave Williams, Chief Strategist & Co-Founder, 360iDave Williams, Chief Strategist & Co-Founder, 360i
As 360i's Chief Strategist, Dave advises clients on search engine marketing. Dave is a regular speaker at Incisive's Search Engine Strategies, Shop.org, Direct Marketers Association (DMA), AD:TECH, American Marketing Association (AMA), Emory's Goizueta Business School, Washington and Lee University, and many other organizations on the topic of search engine marketingWhat is Search Engine Marketing? Search Engine Marketing is the process of marketing a web site via search engines, either improving... (click for more) trends and strategies. He currently serves on the Search Engine Marketing Professional Organization (SEMPO) Board of Directors, Yahoo's Advertising Council, MSN Search Council, and is on the Executive Advisory Board of the Atlanta Interactive Marketing Association's (AiMA). AiMA recognized him with the "Dottie Com" Award as Interactive Marketer of the Year in 2000, and in 2004, awarded him a lifetime membership for his significant contributions to the organization's ongoing success. Prior to co-founding 360i in 1998, Dave was an Internet Strategy Consultant with IBM Global Services and was a CPA with Price Waterhouse, LLP. Dave earned a Master of Business Administration from Emory's Goizueta Business School and a bachelor's degree in business administration and accounting from Washington and Lee University.


Chris Boggs, Avenue A | Razorfish, Search StrategistChris Boggs, Avenue A | Razorfish, Search Strategist
Chris Boggs of Avenue A | Razorfish is a specialist in search engine optimization and paid search advertising. Chris joined AA | RF in 2006 as "Search Strategist," responsible for assisting with SEO strategy development across multiple teams. Chris works with analysts and engineers to help ensure that AA | RF organic and paid search strategies remain both aligned and on the cutting edge. He also is the Editor of a new AA|RF Newsletter, the weekly "Search Marketing Trends." Chris has worked in Search Engine Marketing since 2000, starting in-house and moving into a consulting role in 2002. Chris has worked with organizations ranging in size from small businesses to Fortune 500. Chris is experienced in performing "hands-on" SEO from keyword research to content development and linking strategizing, as well as pay-per-click (PPC) campaign creation and management. He is a certified Google™ AdWords™ Professional, a Yahoo Search Marketing Ambassador, and was one of the early participants in the MSN AdCenter release in 2005. Chris is actively involved in the SEM Community. He speaks regularly at the Search Engine Strategies Conferences, acts as a Moderator for the Search Engine Watch Forums, and is Associate Editor for the Search Engine Roundtable. Chris is a member of the 2006 Board of Directors of SEMPO, the Search Engine Marketing Professional's Organization. Chris also writes frequent articles related to SEM, and has been published in a variety of online journals as well as Website Services Magazine.


Gord Hotchkiss, CEO & President, EnquiroGord Hotchkiss, CEO & President, Enquiro
Gordon Hotchkiss is the CEO, President and co-founder of Enquiro Search Solutions, one of North America's leading search marketing agencies. Gordon has been working in the marketing and advertising field for 25 years. He has led Enquiro to be one of North America's fastest growing tech companies. In the past 2 years, Enquiro has led the drive to take a more strategic approach to using search as a marketing channel. Enquiro has released ground breaking research in the search marketing field, and has brought a new level of understanding in how people use search engines to look for products and services. Gord is a sought after speaker, appearing at all major industry events. He is also a regular columnist for MediaPost's Search Insider and his comments on the search industry can be found on most of the popular forums and information sites, as well as his own blog, www.outofmygord.com. He currently serves as the Chairman of SEMPO, the Search Engine Marketing Professionals Organization and is co-chair of the SEMPO research committee. Mr. Hotchkiss has a 25 year background in advertising and marketing, working in the radio industry and then as owner of his own advertising and marketing agency for 11 years. Since 1999, the focus has been exclusively on online marketing and, specifically, search engine marketing.


Jamie O'Donnell, Cofounder, SEO-PRJamie O'Donnell, Cofounder, SEO-PR
Jamie O'Donnell is a co-founder of SEO-PR, a search marketing agency that invented the search optimized press release in 2003. Jamie has more than 20 years of public relations experience with both corporations and agencies. Jamie has spoken frequently about search optimized PR at Search Engine Strategies, PRSA National Conference, The Business Marketing Association and the American Marketing Association. He has articles for DM News, B2B Online, Adotas and other interactive media publications and news sites. Before co-founding SEO-PR, Jamie was President and co-founder of IDM Partners, an online direct marketing agency. Prior to that, he was President and co-founder of the JONA Group, a San Francisco PR firm that worked with leading VC firms to launch over 50 Internet start-up companies. Before that, Jamie was the Vice President of the Enterprise Software practice at Hi-Tech Communications, a Shandwick agency. Prior to that, he was Corporate Communications Manager at Lotus Development Corp.


Bill Wise, Chief Executive Officer, Did-itBill Wise, Chief Executive Officer, Did-it
Bill joined Did-it following several executive-level operating roles at leading online marketing companies, such as DoubleClick, MaxOnline, and Ask Jeeves. Bill served as Head of Strategy and Integration for Ask Jeeves' sales division, AJinteractive, and was responsible for the newly-consolidated sales teams of Ask Jeeves' holdings: MaxOnline, Excite Network, and Ask Jeeves Search. Prior to that, Bill had been Chief Operating Officer for MaxOnline, which Ask Jeeves acquired through its parent company, Internet Search Holdings, in 2004. Bill sits on the Board of Directors of contextual-based marketing firm ContextWeb, and on the Client Advisory Board for interactive firm DoubleClick. A frequent contributor to DM News along with Did-it President David Pasternack, Bill's opinions are frequently quoted in such marketing publications as Business Week Online, AdAge, AdWeek, Internet Week, MediaPost, DM News, and iMarketing News.


Jessie Stricchiola, Founder, Alchemist MediaJessie Stricchiola, Founder, Alchemist Media
As the founder of Alchemist, I personally have been doing high end search engine optimization since 1997. For the past five years, I have been a guest speaker at each of the search industry's leading conferences worldwide, including Incisive/Jupiter Media's Search Engine Strategies, WebmasterWorld's World of Search, and Ad:Tech conferences. I have also been interviewed by numerous trade publications and media outlets, including The New York Times, The Wall Street Journal, Wired Magazine, The Washington Post, SearchEngineWatch.com, CNET.com, CNBC, NPR, BBC, and others. Additionally, I am one of the original founders of SEMPO, the Search Engine Marketing Professional Organization, and served two years on the Board of Directors for the organization.


Stephen Benedict, Principal Product Manager, AIM Service, AOLStephen Benedict, Principal Product Manager, AIM Service, AOL
Stephen Benedict is Principal Product Manager for AOL's popular and industry-leading AIM service. In this role he guides the direction and development of the Open AIM developer program as well as new AIM products and services on the desktop and on the Web. His background prior to AOL includes technical leadership positions at Apple Computer, where he played key roles in delivering advanced display technologies and the company's first Bluetooth products, and strategic marketing at Motorola. Stephen holds a BS in Electrical Engineering from Florida A&M University, a MS in Computer Science and Engineering from the University of Michigan, and a MBA from Harvard Business School.



Jeff Whatcott, Senior Director, Product Marketing, Enterprise & Developer Business Unit Adobe Systems, IncorporatedJeff Whatcott, Senior Director, Product Marketing, Enterprise & Developer Business Unit Adobe Systems, Incorporated
As senior director, product marketing, in the Enterprise & Developer Business Unit at Adobe Systems, Whatcott is focused on the ColdFusion, Flex and LiveCycle product lines. He has worldwide responsibility for go-to-market strategies and execution. He also works extensively with Adobe's developer community to achieve broad support for Adobe technologies and he is responsible for joint marketing initiatives with strategic partners. Whatcott joined Adobe in 2005 through the acquisition of Macromedia, where he had worked since 2000. Prior to moving into his current position, he led product management, product marketing, and technical evangelism for several Macromedia products. Before coming to Macromedia, Whatcott spent a year driving business development initiatives at online retailer Ashford.com. Previously, he spent three years with Compaq, where he helped the company define its early Internet strategy. He began his career at Seiko Instruments in Japan, working in internationalization.


Mike Rowehl, Co-Founder, Mobile MondayMike Rowehl, Co-Founder, Mobile Monday
Mike has worked on a number of mobile and open source based projects over the last dozen years. He consults with numerous companies and is also the co-founder and current organizer of the Mobile Monday group in the Bay Area.









Kanishka Agarwal, VP New Products, TelephiaKanishka Agarwal, VP New Products, Telephia
Kanishka is responsible for driving the growth agenda of the company into new markets including mobile devices, mobile content, wireline and wireless convergence, as well as the international expansion. He has more than 10 years of comprehensive experience in the communications, media, technology and mobile market research industries, and is a seasoned speaker and mobile industry expert on such topics as mobile content, including gaming, music and entertainment and converging communications. Prior to Telephia, Kanishka spent five years at Booz Allen Hamilton, including a year at Sprint PCS developing new products for the enterprise wireless data market. He also helped launch a wireless middleware start-up and a telecom infrastructure software spin-off from Lucent — both through Booz Allen’s incubator arm. For more than two years, he ran sales and marketing at an enterprise software start-up (now a part of PeopleSoft). Kanishka holds an MBA from Stanford University, as well as an ME and BS from Harvey Mudd College.


Seamus McAteer, Chief Product Architect & Senior Analyst, MMetricsSeamus McAteer, Chief Product Architect & Senior Analyst, MMetrics
Seamus McAteer has covered the wireless industry since the early 1990s and has earned a reputation as one of the most respected and credible analysts in the industry. He held director and research fellow positions in several corporations analyzing Internet and communications technology before founding his own wireless and telecommunications advisory services firm. He is frequently sought by the media for expert commentary on wireless, Internet and related technologies.





Niall Kennedy, Independent ExpertNiall Kennedy, Independent Expert
Niall Kennedy is a vertical search veteran and syndication expert in San Francisco, California. He has driven product search groups in the shopping comparison, financial, and blog search sectors and is currently exploring new methods of personal search. Niall was most recently employed at Microsoft's Windows Live Platform division where he architected a feed syndication platform for use by Microsoft's Live strategy. Niall is a regular blogger and a podcaster on topics of search, syndication, and next generation Web technologies.






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