WebGuild

 Web 2.0 Conference & Expos

January 29, 2008
Marriott
Santa Clara, CA
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Agenda Program
TIME TOPIC OVERVIEW
9:00 - 10:00 AM Keynotes
Moderator: Daya Baran, President, WebGuild
Gil Penchina, CEO, Wikia.com
Craig Newmark, Founder, Craigslist
10:00 - 10:30 PM Networking Break
10:30 - 11:15 AM Designing for Users
This panel will talk about good design practice and techniques for creating winning designs with users in mind. Learn how to leverage various techniques and tools such as A/B and multivariate testing, metrics, eye-tracking, surveys, UI design considerations, and how to balance features and functionality to create usable sites.

Moderator: Reshma Kumar, Vice President, WebGuild
Tom Chi, Senior Director, Yahoo
Bill Scott, Director of UI Engineering, Netflix
Luke Kowalski, Corporate UI Architect, Oracle
Community Building
Everything old is 2.0 new again. Online communities aren't new but the technologies to support them have evolved over time as the crowds and adoption have grown making community - by names of social media, UGC, UGM - a must. What makes thriving communities tick? Experience shows that tools aren't enough. This panel will explore fundamentals of successful community building in different landscapes.

Moderator: Tom Cothrel, Vice President, Lithium
Jonathan Abrams, Founder & CEO, Socializr
Scott Wilder, General Manager, Small Business Online Communities, Intuit
Sylvia Marino, Executive Director - Community Operations, Edmunds.com
Creating High-Performance Sites — Part I

Steve Souders, Technical Scientist, Google
Building The Mashable Web

Moderator: Ismael Ghalimi, CEO, Intalio
Dave Carroll, Developer Evangelist, Salesforce.com
Kevin Hakman, Director Developer Evangelism, TIBCO
11:15 - 12:00 PM Usability 2.0
This panel will address web usability as it relates to the next generation of the Web. What are some of the usability gains and challenges arising as a result of Web 2.0 and Web 2.0 technologies such as Ajax; how is usability viewed within companies today; and what is the ROI of good usability practice. Learn about the top usability trends, best practices, usability dos & don'ts, techniques, processes, quantitative versus qualitative considerations, etc. to creating highly usable and successful sites and webapps.

Moderator: Reshma Kumar, Vice President, WebGuild
Jeremy Ashley, Vice President, Applications User Experience, Oracle
Jonathan Arnowitz, User Experience Architect, Google
Bill Scott, Director of UI Engineering, Netflix
Understanding the Social Graph

Moderator: Neil Patel, Internet Marketing Consultant, PronetAdvertising
Kent Lindstrom, President, Friendster
Todd Rosenberg, Business Development Manager, Userplane
Aaron Strout, Vice President, New Media, Mzinga
Creating High-Performance Sites — Part II

Steve Souders, Technical Scientist, Google
Social Media Apps In The Enterprise

Moderator: Sylvia Marino, Executive Director - Community Operations, Edmunds.com
Anshu Sharma, Senior Director, Platform Strategy, Salesforce.com
Robert Rueckert, Senior Investment Manager, Intel Capital
Ajay Gandhi, Senior Director, Enterprise Social Computing, BEA Systems
12:00 - 1:00 PM Lunch
1:00 - 1:45 PM Designing Search Engine Friendly Sites

Moderator: Andreas Meuller, CTO, Bloofusion
Paul O'Brien, Marketing Director, Zvents
Charles DiFazio, Software Engineer, Google
Lance Loveday, CEO, Closed Loop Marketing
Social Advertising & Social Media

Moderator: Barbara Coll, Founder & Search Specialist, WebMama
Cam Balzer, Vice President of Emerging Media, DoubleClick Performics
Rajiv Parikh, CEO, Position2
Kent Lindstrom, President, Friendster
New Economics of Web Start-Ups

Jonathan Abrams, Founder & CEO, Socializr
Lars Leckie, Associate, Hummer Winblad Venture Partners
The Future of Web Office

Moderator: Ismael Ghalimi, CEO, Intalio
Raju Vegesna, Evangelist, Zoho
Jonathan Rochelle, Sr. Product Manager, Google
1:45 - 2:30 PM Leveraging User Metrics

Brett Crosby, Group Manager, Google Analytics
Widgetizing The Web

Moderator: Neil Patel, Internet Marketing Consultant, PronetAdvertising
Hooman Radfar, CEO, Clearspring
Pradeep Javangula, CTO, Tumri
Gary Baker, CEO, ClipBlast!
OpenID & OpenAuth

Moderator: Johannes Ernst, Founder & CEO, NetMesh
George Fletcher, Chief Architect Identity Services, AOL
John Panzer, Technical Lead Manager, Google
Nico Popp, VP, Authentication Services, VeriSign
Shreyas Doshi, Sr. Product Manager, Identity Products, Yahoo! Inc.
The RAD-ical Web — Bringing Productivity to Enterprise App Development

Moderator: Chris Keene, CEO, Wavemaker
Rod Johnson, CEO, SpringSource
Kim Polese, CEO, SpikeSource
Joe Keller, CMO, Kapow Technologies
2:30 - 3:15 PM Designing The Mobile Web

Moderator: Julie Ask, Vice President & Research Director, Jupiter Research
Barbara Ballard, Founder & President, Little Springs Design
Ain Indermitte, Senior Developer Relations Manager, Forum Nokia, Nokia Inc.
Brad Lassey, Mozilla
The Power of Crowdsourcing

Moderator: Jeremiah Owyang, Senior Analyst, Forrester Research
Aaron Strout, Vice President, New Media, Mzinga
Michael Sikorsky, CEO, Cambrian House
Anil Rathi, CEO, Idea Crossing
Cloud Computing

Moderator: Matt Asay, GM of Americas & VP of Business Development, Alfresco
Treb Ryan, CEO, OpSource
Lila Tretikov, Chief Information Officer, SugarCRM
Chris Marino, CEO, SnapLogic
3:15 - 3:45 PM Networking Break
3:45 - 4:30 PM The User Revolution
4:30 - 5:00 PM Shooting For The Stars — Website Awards
5:00 - 8:00 PM Networking Reception & Party!
Live band, hors d'oeuvres, and cocktails!

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