| TIME |
TOPIC OVERVIEW |
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9:00 - 10:00 AM
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Keynotes
Moderator: Daya Baran, President, WebGuild
Gil Penchina, CEO, Wikia.com
Craig Newmark, Founder, Craigslist
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| 10:00 - 10:30 PM |
Networking Break
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| 10:30 - 11:15 AM |
Designing for Users
This panel will talk about good design practice and techniques for creating winning designs with users in mind. Learn how to leverage various techniques and tools such as A/B and multivariate testing, metrics, eye-tracking, surveys, UI design considerations, and how to balance features and functionality to create usable sites.
Moderator: Reshma Kumar, Vice President, WebGuild
Tom Chi, Senior Director, Yahoo
Bill Scott, Director of UI Engineering, Netflix
Luke Kowalski, Corporate UI Architect, Oracle
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Community Building
Everything old is 2.0 new again. Online communities aren't new but the technologies to support them have evolved over time as the crowds and adoption have grown making community - by names of social media, UGC, UGM - a must. What makes thriving communities tick? Experience shows that tools aren't enough. This panel will explore fundamentals of successful community building in different landscapes.
Moderator: Tom Cothrel, Vice President, Lithium
Jonathan Abrams, Founder & CEO, Socializr
Scott Wilder, General Manager, Small Business Online Communities, Intuit
Sylvia Marino, Executive Director - Community Operations, Edmunds.com
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Creating High-Performance Sites — Part I
Steve Souders, Technical Scientist, Google
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Building The Mashable Web
Moderator: Ismael Ghalimi, CEO, Intalio
Dave Carroll, Developer Evangelist, Salesforce.com
Kevin Hakman, Director Developer Evangelism, TIBCO
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| 11:15 - 12:00 PM |
Usability 2.0
This panel will address web usability as it relates to the next generation of the Web. What are some of the usability gains and challenges arising as a result of Web 2.0 and Web 2.0 technologies such as Ajax; how is usability viewed within companies today; and what is the ROI of good usability practice. Learn about the top usability trends, best practices, usability dos & don'ts, techniques, processes, quantitative versus qualitative considerations, etc. to creating highly usable and successful sites and webapps.
Moderator: Reshma Kumar, Vice President, WebGuild
Jeremy Ashley, Vice President, Applications User Experience, Oracle
Jonathan Arnowitz, User Experience Architect, Google
Bill Scott, Director of UI Engineering, Netflix
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Understanding the Social Graph
Moderator: Neil Patel, Internet Marketing Consultant, PronetAdvertising
Kent Lindstrom, President, Friendster
Todd Rosenberg, Business Development Manager, Userplane
Aaron Strout, Vice President, New Media, Mzinga
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Creating High-Performance Sites — Part II
Steve Souders, Technical Scientist, Google
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Social Media Apps In The Enterprise
Moderator: Sylvia Marino, Executive Director - Community Operations, Edmunds.com
Anshu Sharma, Senior Director, Platform Strategy, Salesforce.com
Robert Rueckert, Senior Investment Manager, Intel Capital
Ajay Gandhi, Senior Director, Enterprise Social Computing, BEA Systems
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| 12:00 - 1:00 PM |
Lunch
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| 1:00 - 1:45 PM |
Designing Search Engine Friendly Sites
Moderator: Andreas Meuller, CTO, Bloofusion
Paul O'Brien, Marketing Director, Zvents
Charles DiFazio, Software Engineer, Google
Lance Loveday, CEO, Closed Loop Marketing
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Social Advertising & Social Media
Moderator: Barbara Coll, Founder & Search Specialist, WebMama
Cam Balzer, Vice President of Emerging Media, DoubleClick Performics
Rajiv Parikh, CEO, Position2
Kent Lindstrom, President, Friendster
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New Economics of Web Start-Ups
Jonathan Abrams, Founder & CEO, Socializr
Lars Leckie, Associate, Hummer Winblad Venture Partners
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The Future of Web Office
Moderator: Ismael Ghalimi, CEO, Intalio
Raju Vegesna, Evangelist, Zoho
Jonathan Rochelle, Sr. Product Manager, Google
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| 1:45 - 2:30 PM |
Leveraging User Metrics
Brett Crosby, Group Manager, Google Analytics
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Widgetizing The Web
Moderator: Neil Patel, Internet Marketing Consultant, PronetAdvertising
Hooman Radfar, CEO, Clearspring
Pradeep Javangula, CTO, Tumri
Gary Baker, CEO, ClipBlast!
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OpenID & OpenAuth
Moderator: Johannes Ernst, Founder & CEO, NetMesh
George Fletcher, Chief Architect Identity Services, AOL
John Panzer, Technical Lead Manager, Google
Nico Popp, VP, Authentication Services, VeriSign
Shreyas Doshi, Sr. Product Manager, Identity Products, Yahoo! Inc.
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The RAD-ical Web — Bringing Productivity to Enterprise App Development
Moderator: Chris Keene, CEO, Wavemaker
Rod Johnson, CEO, SpringSource
Kim Polese, CEO, SpikeSource
Joe Keller, CMO, Kapow Technologies
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| 2:30 - 3:15 PM |
Designing The Mobile Web
Moderator: Julie Ask, Vice President & Research Director, Jupiter Research
Barbara Ballard, Founder & President, Little Springs Design
Ain Indermitte, Senior Developer Relations Manager, Forum Nokia, Nokia Inc.
Brad Lassey, Mozilla
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The Power of Crowdsourcing
Moderator: Jeremiah Owyang, Senior Analyst, Forrester Research
Aaron Strout, Vice President, New Media, Mzinga
Michael Sikorsky, CEO, Cambrian House
Anil Rathi, CEO, Idea Crossing
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Cloud Computing
Moderator: Matt Asay, GM of Americas & VP of Business Development, Alfresco
Treb Ryan, CEO, OpSource
Lila Tretikov, Chief Information Officer, SugarCRM
Chris Marino, CEO, SnapLogic
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| 3:15 - 3:45 PM |
Networking Break
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| 3:45 - 4:30 PM |
The User Revolution
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| 4:30 - 5:00 PM |
Shooting For The Stars — Website Awards
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| 5:00 - 8:00 PM |
 Networking Reception & Party!
Live band, hors d'oeuvres, and cocktails!
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