Searchnomics 2007

June 27, 2007 Santa Clara Convention Center

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REGISTER NOW! Searchnomics Conference 2007: Search 2.0 
7 AM - 5:00 PM
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5 PM - Reception


Marissa Mayer, Vice President, Search Products & User Experience, Google Inc.Marissa Mayer, Vice President, Search Products & User Experience, Google Inc.
Marissa leads the product management efforts on Google's search products – web search, images, groups, news, Froogle, the Google Toolbar, Google Desktop, Google Labs, and more. She joined Google in 1999 as Google's first female engineer and led the user interface and webserver teams at that time. Her efforts have included designing and developing Google's search interface, internationalizing the site to more than 100 languages, defining Google News, Gmail, and Orkut, and launching more than 100 features and products on Several patents have been filed on her work in artificial intelligence and interface design. In her spare time, Marissa also organizes Google Movies – outings a few times a year to see the latest blockbusters – for 6,000+ people (employees plus family members and friends). Concurrently with her full-time work at Google, Marissa has taught introductory computer programming classes at Stanford to over 3,000 students. Stanford has recognized her with the Centennial Teaching Award and the Forsythe Award for her outstanding contribution to undergraduate education. Prior to joining Google, Marissa worked at the UBS research lab (Ubilab) in Zurich, Switzerland and at SRI International in Menlo Park, California. Marissa has been featured in various publications, including Newsweek ("10 Tech Leaders of the Future"), Red Herring ("15 Women to Watch"), Business 2.0 ("Silicon Valley Dream Team"), BusinessWeek, Fortune, and Fast Company. Graduating with honors, Marissa received her B.S. in Symbolic Systems and her M.S. in Computer Science from Stanford University. For both degrees, she specialized in artificial intelligence.

Bill Tancer, General Manager, Global Research, HitwiseBill Tancer, General Manager, Global Research, Hitwise
Bill Tancer is the General Manager, Global Research at Hitwise. Bill brings 12+ years of marketing, market research and corporate strategy experience to Hitwise. As the GM for Global Research, Bill leads a team of research analysts in the U.S., U.K., and Australia, providing cutting-edge research and insight into online consumer behavior and the application of online competitive intelligence. Bill’s analysis of the online landscape has been quoted extensively in the press, including the Wall Street Journal, New York Times, USA Today, Business Week, Forbes Online, CNN Money, he is a frequent guest on CNBC, and has also been interviewed on MSNBC, NPR, Dow Jones Marketwatch, CNN Radio and CBS Radio. Additionally, he is the author of the monthly column entitled “The Science of Search.” Bill speaks at industry events frequently, with previous speaking engagements at, J.P. Morgan Global Internet Conference. Columbia Business School, Innovative Marketing Conference, Search Engine Strategies, E-tail, Ad:tech and TravDex. Prior to joining Hitwise, Bill has led market research and strategy teams at LookSmart, Zaplet, NBC Internet and Pacific Bell Internet Services. Bill has also covered the Internet sector for Gartner Group as a senior technology marketplace consultant. Bill has a Bachelors of Science degree from the University of Florida in Quantitative Management and a Juris Doctorate degree from the Walter F. George School of Law, Mercer University.

James M. Lamberti, Senior Vice President, Search and Media, comScoreJames M. Lamberti, Senior Vice President, Search and Media, comScore
Mr. Lamberti leads the Search practice at comScore Networks within the Media Division. Since joining comScore in 2001, James has led the development of the firm’s qSearch data stream into an industry leading data and analytics tool widely used by search engines, portals, publishers, marketers and analysts all around the globe. James is a 15 year veteran of the market research industry with a background in all facets of marketing research, marketing, product development, and database management. James began his career at Information Resources, Inc. (IRI) in 1992 and learned the fundamentals of panel based research working with wineries in California’s Napa and Sonoma Valleys. A transition to the Clorox Company in 1995 cemented James’ skills as both a qualitative and quantitative researcher with the one of the CPG industries most respected companies. During his tenure at Clorox, James eventually managed all research for the Home Cleaning division including brands such as Tilex, 409, and Clorox. In 1999 after making the jump to the technology sector with, James transferred his classic marketing background into the Internet sector. James is now regarded as one of the industries foremost authorities on the Internet search space and is a frequent speaker at industry events such as Search Engine Strategies, ARF, and Piper Jaffrey conferences. Mr. Lamberti is also frequently quoted by leading news organizations such as the LA Times, San Francisco Chronicle, San Jose Mercury News, NPR, and Wall Street Journal to name a few. In his spare time for nearly a decade, James was a guitarist with the San Francisco rock quintet Blueland signed to an indie label out of the famous Plant Recording Studios in Sausalito, California. James earned a BA in Economics from Colby College in Waterville, ME.

Melanie Mitchell, Vice President of SEO/SEM, AOLMelanie Mitchell, Vice President of SEO/SEM, AOL
Melanie Mitchell is Vice President of SEO/SEM at AOL, one of the most successful internet companies in history. Melanie has over eight years of experience in web site promotion and over six years experience in search marketing for major sites across several industries including travel, local, entertainment, ecommerce, news and sports. She has managed SEO and PPC campaigns both in-house and from the agency side. Melanie was recruited by AOL in 2004 to develop strategy, lay the foundation for success (processes, procedures, tracking technology, reporting) and manage the group tasked with growing´s business via paid and organic search as the company made the decision to move content, formerly only available via paid subscription, out on the Web for the first time in company history. She is responsible for promoting and increasing traffic to, the 50+ channels and products under, MapQuest, AIM, Netscape and through paid and organic search.

Bill Macaitis, VP Traffic Generation & SEO/SEM, Fox Interactive MediaBill Macaitis, VP Traffic Generation & SEO/SEM, Fox Interactive Media
Bill Macaitis is the VP of Online Marketing for Fox Interactive Media (FIM) which owns a network of high profile entertainment sites including MySpace, FoxSports, IGN, American Idol, AskMen, RottenTomatoes, Fox and GameSpy. He runs an in-house department that provides SEO and SEM PPC services to the FIM network of sites. Bill has successfully leveraged SEO & SEM PPC to dramatically increase traffic, drive revenue and elevate Fox Interactive Media to become the largest network in the US (ComScore US Page Views - Mar 07). Bill has over 12 years of online marketing experience and has successfully built numerous sites into multi million unique visitor sites through a combination of SEO, SEM PPC, viral marketing, social networking, e-mail and affiliate marketing. Two of the startups he helped build, Case´s Ladder and IGN Entertainment, successfully obtained exit events in the form of acquisitions.

Brett Crosby, Senior Manager, Google AnalyticsBrett Crosby, Senior Manager, Google Analytics
Brett Crosby is the Senior Manager of Google Analytics. He has been shaping the Web Analytics industry for over a decade as the co-founder of Urchin Software Corporation and more recently as a senior product leader at Google. He is currently responsible for product positioning, feature roadmap development and external product communications. Brett holds a degree from USC in Political Science and International Relations.

Barbara Coll, Founder & Search Specialist, WebMamaBarbara Coll, Founder & Search Specialist, WebMama
Barbara C. Coll founded, Inc. in 1996 to provide online businesses with high quality, qualified lead generation for their websites. Since founding the company, Barbara and her team have executed low-cost, high-gain methods of internet marketing. The company now exclusively focuses on search engine marketing for B2B and B2C businesses. Ms. Coll is a recognized expert on search engine marketing (SEM). She is familiar with the product directions and general health of the search engines, and has expertise and opinions about paid and organic search marketing. Her knowledge extends to how search engines use and display 'fresh content' (blogs, rss, video, etc) and why her clients need to get involved in these marketing tactics.

Eric Peterson, President, Web Analytics DemystifiedEric Peterson, Author, Web Analytics Demystified
Eric T. Peterson is Vice President of Strategic Services at WebSideStory. He previously served as Senior Analyst at JupiterResearch working with Fortune 500 companies to select, deploy and use technology platforms including content management systems, site and commerce search engines, and web analytics platforms. Eric has authored several books including Web Analytics Demystified and The Big Book of Key Performance Indicators.

Reshma Kumar, Vice President, WebGuildReshma Kumar, Vice President, WebGuild
Reshma is the Vice President of WebGuild and User Experience Specialist for VeriSign's Global Web Properties team where she is responsible for defining the creative online brand of VeriSign's global family of internal and external web sites. Prior to joining VeriSign, Reshma was at Intel, eBay, and Cisco. Reshma chairs the Usability Special Interest Group at the Silicon Valley WebGuild. She is currently pursuing a Masters in Information Systems Management at Harvard University, holds a Bachelor of Commerce from Ryerson University, and a Certificate of Completion in Project Management Mastery from Stanford University.

Shashi Thakur, Member of Technical Staff, Google Inc.Shashi Thakur, Member of Technical Staff, Google Inc.
Shashi Thakur has been with Google since May 2006, working as a member of the technical staff in the area of web search quality. Before he came to Google, Shashi was a Scientist at Synopsys Inc., where he worked on optimization and verification software for semiconductor chip design for 10 years. Earlier, he was a senior member of technical staff at Stratify Inc., working on a crawling and serving infrastructure and document classification. Shashi earned a BTech in computer science from the Indian Institute of Technology, Bombay and a PhD in computer science from the University of Texas at Austin.

Amit Kumar, Senior Engineering Manager, Yahoo! SearchAmit Kumar, Senior Engineering Manager, Yahoo! Search
Amit Kumar manages Yahoo! Search webmaster properties Site Explorer and Search Builder, as well as OEM syndication and search, and “next generation search” products. In his two years at Yahoo!, Amit has worked on crawler infrastructure and metrics and analysis, and has shipped more than six internal and external products. Prior to Yahoo!, Amit worked at Verity on Enterprise Search, where he shipped the award winning Verity Collaborative Classifier and Business Console. Before Verity, Amit spent managed the Enterprise Search Server product at Inktomi. Amit received a Bachelor of Technology in Computer Science from the Indian Institute of Technology (IIT) in Delhi, India and a Master of Science in Computer Science from the University of Southern California.

Greg Grothaus, Software Engineer, Google Inc.Greg Grothaus, Software Engineer, Google Inc.
Greg joined Google in July 2005 as a Search Quality Engineer, where he is responsible for maintaining the quality of the search results in Google's main search index. Previously, he studied Bioinformatics at Virginia Polytechnic Institute and State University (Virginia Tech). He earned both his B.S. and M.S. in Computer Science from Virginia Tech.

LeeAnn Prescott, Research Director, HitwiseLeeAnn Prescott, Research Director, Hitwise
LeeAnn Prescott is Research Director at Hitwise, covering the U.S. Internet market. LeeAnn brings nine years of consumer-focused market research experience to her role. Since joining Hitwise, LeeAnn has authored key industry reports on online retail, travel, and search engines, and is a regular speaker at industry conferences such as Search Engine Strategies and Mediapost's Search Insider Summit. She has been quoted as an expert in leading publications, including the New York Times and the Financial Times, and has appeared on CNBC Power Lunch and Closing Bell. LeeAnn is a contributing writer to iMedia Connection, and writes frequently about consumer generated media, social networking and online video. Prior to joining Hitwise, she kept Levi Strauss & Co. in touch with its core consumers as an analyst in the Consumer Relations division, and helped clients at the advertising agencies Gardner, Geary, Coll & Young, Leagas Delaney, and GMO/Hill Holliday develop strategies to connect with their consumers. She has a Bachelor of Arts degree in American Civilization from Middlebury College in Vermont.

Brian Kaminski, Managing Director, iProspectBrian Kaminski, Managing Director, iProspect
Brian Kaminski is Managing Director for iProspect’s San Francisco office, responsible for overseeing all client service and sales activities for the west coast. Kaminski focuses his attention on delivering superior strategies for iProspect’s clients. Since joining iProspect in 2000, Kaminski has contributed significantly to the firm’s growth, first in his role as Campaign Analyst and then in his role as Client Services Manager. More recently, as Client Services Director, Kaminski led the activities of the client-facing search teams as well as the strategic direction of each campaign, working with clients such as Circuit City, Cingular Wireless, Allegis Group and Sharp Electronics Corporation. Also responsible for new employee training and development, Kaminski monitors iProspect’s overall search engine marketing process, ensuring that the company continues to innovate and achieve superior results. Kaminski has authored articles for numerous publications including adotas, BtoB Magazine, DM News and iMedia Connection, and is a contributor to iProspect's monthly newsletter, the Search Marketing Advisor. Also a polished speaker, he has spoken at client conferences around the country as well as industry events, including Search Engine Strategies. Kaminski earned his Bachelors Degree in Political Science from Colgate University.

Elliott Easterling, VP Marketing & Sales, Red Bricks MediaElliott Easterling, VP Marketing & Sales, Red Bricks Media
A seasoned sales and marketing innovator, Elliott Easterling was previously Sales and Account Management VP with Digital Impact where he was responsible for 60% of the company's accounts. He also started and grew the Customer Acquisition and Media Planning group to $4,000,000 in quarterly sales within one year. Prior to Digital Impact, Elliott served in sales/account management at Think New Ideas. Elliott has resolved marketing challenges for organizations like Dell, Hewlett Packard, and Lancôme.

Matthew Robson, Search Marketing Director, TMP WorldwideMatthew Robson, Search Marketing Director, TMP Worldwide
Matt has worked on strategic planning in areas of search optimization, social networks, as well as brand and trend monitoring. Matt sees the road ahead for Web 2.0 filled with roadsigns from the semantic web, and believes far fewer people will rely on Google for directions.

Brian Smith, Founder, SingleFeedBrian Smith, Founder, SingleFeed
In May of 2005, Brian started, which turned him into the analyst for the shopping search industry. In November 0f 2006, Brian launched SingleFeed, a data feed management, submission, and optimization service for small and medium sized internet retailers. Prior to and SingleFeed, Brian held marketing and business development positions at many internet companies over the last 10 years including Cendant,, and VarsityGroup. He has also consulted for fast growing start-ups such as FierceMarkets, MyFamily, and LogoWorks. Brian is the shopping and vertical search correspondent for Danny Sullivan’s Search Engine Land.

Avinash Kaushik, Author, Blogger, Analytics EvangelistAvinash Kaushik, Author, Blogger, Analytics Evangelist
Avinash Kaushik is the author of Web Analytics: An Hour A Day and the highly rated web analytics blog, Occam's Razor at He is a independent consultant and currently the Analytics Evangelist for Google. Prior to that he was the Director of Web Research & Analytics for Intuit where he was responsible for the business, technical and strategic elements of the analytics platform that supported more than 70 Intuit websites. He is a frequent speaker at industry conferences such as Emetrics Summits, Ad-Tech and Web 2.0 Expo in the US and Europe, and he is often quoted as a Web Metrics expert by The Chicago Tribune and other media.

Eve Andersson, Technology Program Manager, Google CheckoutEve Andersson, Technology Program Manager, Google Checkout
Eve is a Technology Program Manager on the Checkout Team where helps ensure that Checkout continues to meet the needs of a growing partner base. Before joining Google, Eve was Senior Vice President at a start-up Computer Science university called Neumont University, based in Salt Lake City. Eve helped build the University's programs from the ground up, managed the faculty team, and maintained relationships with corporate partners -- companies, including IBM, Novell, and Fidelity that collaborate on projects with Neumont and hire Neumont graduates. Prior to Neumont, Eve was a Visiting Professor of Computer Science at Universidad Galileo in Guatemala City. Eve is founder of ArsDigita Corporation, where she did software development in the areas of eCommerce, Content Management, CRM, and Collaboration for the Financial Services, Health Care, Retail, Media, Education, and Telecommunications sectors. Eve ran ArsDigita's London office, managed a cross-functional team in Boston, and was involved company-wide in client and partner relationships, sales, recruiting and training, and in determining the direction for products, services, and company structure and growth. ArsDigita was acquired by Red Hat in February 2002. Eve has co-authored two books: Software Engineering for Internet Applications (MIT Press, 2006) and Early Adopter VoiceXML (Wrox Press, 2001). Eve has a Bachelor of Science in Engineering and Applied Science from Caltech and a Master of Science in Mechanical Engineering from U.C. Berkeley.

Ian Sherbin, Lead Sales Engineer, Google CheckoutIan Sherbin, Lead Sales Engineer, Google Checkout
Ian Sherbin is a Lead Sales Engineer at Google and has been with the company for two years. He leads the Google Checkout Sales Engineering team in the US and the UK. He also works on Google's Product Search, Base, and Analytic products. Ian earned his Computer Engineering degree from the University of Michigan with honors. After his studies, he moved to Washington DC and worked for American Management Systems (AMS) for five years, building large scale mission critical financial and imaging systems for banks, oil companies, and large hospital groups. He then moved to the Bay Area and worked for two start-ups before starting his own company, Sherbin Technology Consulting. Ian's business focused on eCommerce consulting for medium sized businesses and also database forensic project work for companies including Banc of America Securities. You can often find Ian enjoying the fantastic hiking in the Bay Area, enjoying San Francisco cultural events, or working at the Google Mountain View campus.

Levy Cohen, CEO/Founder, CollarityLevy Cohen, CEO/Founder, Collarity
Levy Cohen has more than 20 years of experience in operations, software development and marketing in high-tech companies. He has founded several successful software companies. Prior to joining Collarity, Levy was CEO of RightOrder, a company that addressed fundamental challenges related to structured and unstructured data for enterprise applications. Levy was also CEO of Licom, a private company that founded and managed high-tech companies in Israel among them one of the early ISPs. Additionally, Levy was president of ISG Israel, part of ISG International Software Group that acquired his earlier company, Hadran. He holds both a bachelor’s degree in computer science and in economics from Bar-Ilan University in Israel.

David Marks, Co-Founder/CEO/President, LoomiaDavid Marks, Co-Founder/CEO/President, Loomia
David Marks is the CEO and President of Loomia and leads the company's strategic and technical vision. David has led technical teams and developed strategic software solutions for over 10 years. From 2000-2002, David was a founding member, architect, and product manager for Modulant Solutions, one of the first companies to use semantic approaches to address the issues of information interoperability. Prior to Modulant, David was a principal engineer at Vivid Studios, an influential web development company. While there, David architected and implemented web-application solutions for a number of Fortune 1000 companies, including: Visa, Miramax Films, and American Century Investments. Prior to Vivid Studios, he served as an application engineer for, a next-generation dating service, where he worked to automate the content publishing process. David has a BS in Computer Science from the University of Massachusetts at Amherst.

Mark Yoshitake, Lead Technology Program Manager, YouTube and Google PartnershipsMark Yoshitake, Lead Technology Program Manager, YouTube and Google Partnerships
Mark Yoshitake is the Senior Technology Program Manager for Content Partnerships, directing the technology and operations development within the Partner Solutions Organization for YouTube and Google. Mark joined Google in 2003 and has been responsible for incubating and scaling technology and operations for Google's strategic content partnerships for Google Maps/Earth, Google Video, Google Book Search, and Google News. He currently leads the team responsible for incubating YouTube's partner solutions for video syndication, mobile, and content management. Previously, Mark was at Microsoft, where he was a member of the product team responsible for Windows Vista's next generation wireless netwoking platforms and in-home media communications standards. Mark holds a Bachelors of Science degree from the University of Pennsylvania in Computer Science and a concentration equivalent in Finance from the Wharton School.

Craig Macdonald, Vice President, Product Management, SEMDirector, Inc.Craig Macdonald, Vice President, Product Management, SEMDirector, Inc.
Craig Macdonald has an impressive track record of leading, innovating and managing strategic business initiatives in the technology industry. As vice president of marketing, development and product management, Craig is responsible for the strategic direction, development and marketing of the SEMDirector portfolio of solutions. Most recently, Craig was the director of product management for the service and management group within Hewlett Packard’s OpenView division. His responsibilities included service and asset management, configuration management, and discovery applications used by large enterprises worldwide. Formerly, he was vice president of product marketing and product management at Peregrine Systems, Inc. Before joining Peregrine, Craig was vice president of analytic tools at Fair Isaac Company where he was responsible for P&L and all product management activities for analytic product lines. Prior to that, Craig was group vice president for Fair Isaac’s opportunity solutions group working with such companies as CitiCorp, JP Morgan Chase, Bank of America and Morgan Stanley Dean Witter. At Fair Isaac, he also had responsibility for Intelligent Response Solutions, a business unit that developed highly sophisticated text analysis technology for use in online search and automated response, working with Schwab, eBay, Amazon and Dell. Prior to Fair Isaac’s acquisition, Craig also served as executive director of strategic marketing at HNC, developing a strategy for the company’s entrance into the retail brokerage market.

Kara Jariwala, Search Marketing Strategist, Cisco SystemsKara Jariwala, Search Marketing Strategist, Cisco Systems
As a search marketing strategist for Cisco, Kara Jariwala is responsible for securing organic listings globally in the major search engines. She works with internal clients, editors, and web masters, teaching them the art and science of search optimization. Kara joined Cisco six years ago, where she has served in marketing and marketing communications across small business, enterprise, and vertical segments, including education and transportation. Previously, she worked in sales, marketing, and partner relations roles at various startup companies. She has spoken at Search Engine Strategies San Jose and Paris 2006 and smaller conferences including Online Marketing Summit 2007. She earned a bachelor’s degree in French from Saint Mary’s College, Notre Dame, and a master’s degree in political science from Western Michigan University. She also passed the French Baccaulerat in Périgueux, France. She’s a politically active member in her local community.

Olivier Lemaignen, Group Manager, Global Search Marketing, IntuitOlivier Lemaignen, Group Manager, Global Search Marketing, Intuit
Olivier Lemaignen brings 15 years of online and offline demand generation experience to Intuit. After managing QuickBooks' direct marketing acquisition team, he took on the leadership role for the Small Business Division's SEM, affiliate and display advertising programs. In addition, Olivier now leads Intuit's Global Search Marketing team. Before he began working for Intuit, Olivier spent 10 years in various agency and client-side marketing roles. Most recently, he help the position of VP of Marketing for United Marketing Group, a direct marketer of affinity merchandise and membership-based services. Olivier started his direct marketing career with advertising agencies in Chicago, where he consulted on acquisition and retention strategies with clients such as Sprint, NordicTrack, Midas, and Progressive Insurance. Olivier holds a Master's Degree in Business Administration from the University of Notre Dame, a Master's Degree in Management from EDHEC Business School (Lille, France) and a BA in International Economics from the Université de la Sorbonne (Paris, France.) He lives in northern California with his wife and five children.

Reid Spice, Director of Media, iCrossingReid Spice, Director of Media, iCrossing
As Director of Media for the San Francisco office, Reid is responsible for ensuring that the work his team produces is consistently at an industry-leading level. Working over the past four years with top retail clients, Reid has a deep understanding of different marketing goals and challenges across a variety of verticals. Reid is also responsible for providing strategy and guidance for the accounts managed by the growing team of media managers in San Francisco office.

Bill Hunt, CEO, GlobalStrategiesBill Hunt, CEO, GlobalStrategies
Bill Hunt is the CEO and Founder of Global Strategies International ( and one of the pioneers of Search Engine Marketing getting his start in early 1994. Bill is an internationally recognized as one of the leading professionals in Enterprise Search Marketing. Over the years Bill has worked numerous large Global projects for clients such as AT&T, IBM, Intel, and P&G. Bill is the Co-Author of the best selling book on Search Marketing - "Search Engine Marketing, Inc.: Driving Search Traffic to Your Company's Web Site"

Dana Todd, Executive Vice President, SiteLab InternationalDana Todd, Executive Vice President, SiteLab International
Dana Todd is one of the early pioneers in search marketing. She began in 1996 with "organic" SEO and search engine keyword banner ads, and was an early adopter of paid search ad auctions in 1998. Ms. Todd regularly appears as a top-ranked speaker at international conferences and events. She is also one of the original founders of SiteLab, a full service interactive agency based in La Jolla, California. She was elected to be President of SEMPO (the industry's largest trade organization) in 2005, after having served on the founding Board of Directors. She also serves on the Board of Advisors for YPA and AD:TECH. Press, industry analysts and technology leaders frequently tap Ms. Todd for her knowledge of the search engine marketplace, particularly paid placement and paid inclusion. She talks candidly about the pros and cons of leading search engine marketing programs, and speaks from experience. Ms. Todd is Executive Vice President of SiteLab. Her passion for helping clients understand and dominate the search space, while still upholding core branding principles, has helped evolve SiteLab's methodologies and best practices in Web site development and media buying for business and consumer product clients such as Gateway, TurboTax, WD-40 and AMD. Ms. Todd started as a newspaper journalist and features editor before switching to advertising. She joined the company in 1996 (then called Bien Logic), and helped spin off SiteLab in 1997. Ms. Todd holds a Bachelor of Journalism in Advertising from University of Georgia.

Fionn Downhill, CEO & President, Elixir SystemsFionn Downhill, CEO & President, Elixir Systems
Fionn Downhill is the Chief Executive Officer and President of Elixir Systems. Established in February 2003 they are an Internet marketing agency which provides a customized approach for individual clients. Elixir Systems is expert in the fields of organic search engine optimization (SEO) and paid search. They provide customized online marketing plans using organic SEO, paid search advertising, online public relations, and online reputation & brand management. Fionn believes that the cornerstone of Elixir Systems is delivering value and excellent customer service. Elixir Systems strives to create dynamic partnerships with all their clients to ensure Internet marketing is a major contributing factor in the growth of their online brand and sales and lead generation efforts. After completing her management education, Fionn specialized in training. She received advanced training qualifications with the prestigious Guardian Business Service and the Industrial Institute of Great Britain and worked with organizations such as British Airways, and Price Waterhouse. Fionn is very involved in the advancement of Internet marketing and is a strong advocate for best business practices in the industry. She is a member of the Executive Management Team and a founding member of the SEMPO Institute which was launched to provide first class training for the search engine marketing industry worldwide. Fionn is a frequent speaker on Search Engine Marketing and Education. In March 2007 Fionn was elected to the SEMPO board of directors.

Ron Jones, President, Symetri Internet MarketingRon Jones, President, Symetri Internet Marketing
Ron is an Internet marketing consultant and President of Symetri Internet Marketing, which provides online branding and client acquisition solutions. Ron has served as President since its inception in 1998 during which time has provided strategic consulting and internet marketing solutions for companies like Sealy, Inc., Broyhill Furniture, Kimberly Clark Healthcare, Wachovia, Shaw Industries, and Kayser Roth. Ron is actively involved in the SEM community and speaks at conferences and seminars. Ron also serves on the marketing and education committees for SEMPO, Search Engine Marketing Professional’s Organization. Prior to Symetri Ron served as Director for MCI where led market strategy and execution of web based initiatives for many of MCI´s clients including Macy´s, Brook Brothers, Crutchfield and Nieman Marcus.

Paul Breummer, Director of Search Marketing, Red Door InteractivePaul Breummer, Director of Search Marketing, Red Door Interactive
Paul J. Bruemmer has provided search engine marketing expertise and consulting services to prominent American businesses since 1995. As Director of Search Marketing at Red Door Interactive, he is responsible for the strategic implementation of search engine marketing activities within Red Door's Internet Presence Management (IPM) services. Paul has provided search engine marketing (SEM) and search engine optimization (SEO) services to thousands of websites, including clients like Lexis-Nexis and NASDAQ. Paul is a well-known industry columnist, having written articles for ClickZ, iMediaConnection, Search Engine Guide, Pandia and MarketingProfs. He is a featured speaker at local and national conference events: Search Engine Strategies (SES), MIVA, WebSideStory, eComXpo and San Diego Software Industry Council (SDSIC). Paul is on the SEMPO.ORG education committee task force for search marketing curriculum. He is a VP board member of the High Tech Marketing Alliance (HTMA), a 15-year premier organization for high tech marketers in Southern California.

Susan Bratton, CEO, Personal Life Media, Inc.Susan Bratton, CEO, Personal Life Media, Inc.
Susan is the co-founder and CEO of Personal Life Media, Inc. a podcast publishing company producing 15 weekly audio shows and companion blogs on personal growth, relationships, longevity and spirituality for people on the leading edge of culture. Known for her "power-rolodex" of decision-makers in Internet marketing and media and for her success launching online advertising products for @Home Network, Excite, Mailblocks and Maven Networks Susan is also the host of a weekly podcast called "DishyMix: Juicy Interviews with Famous Internet and Media People." A courageous leader, Susan’s experience has ranged from first revenue generation at Mailblocks, ultimately sold to AOL, to managing a 200+ team as SVP Sales and Marketing at Excite@Home, responsible for more than $100 million in revenue.

Neil Patel, Internet Marketing Consultant, PronetAdvertisingNeil Patel, Internet Marketing Consultant, PronetAdvertising
Neil Patel is an Internet marketing consultant and the founder of ACS which was started in 2002. He has lead Internet marketing strategies for small and medium sized businesses as well as top companies such as Hewlett Packard and Samsung. His experiences include search engine marketing, buzz marketing and social media marketing.

John Squire, Senior Vice President of Product Strategy, CoremetricsJohn Squire, Senior Vice President of Product Strategy, Coremetrics
John Squire joined Coremetrics in 2001, and is responsible for both the development and management of Coremetrics Search Marketing Services and the setting the company’s vision of the market and technical strategy for Coremetrics Behavioral Analytics and Precision Marketing solutions. John has over 8 years of experience in developing and delivering Software as a Service (SaaS) solutions to market. During his tenure at Coremetrics, Squire has held the senior responsibility for Product Development, Sales, Marketing as well as Business Development where he was responsible for developing partnerships, alliances and leading M&A activities. John joined Coremetrics from Chemdex, an on demand application service provider for the biotech industry, where he was the Senior Director of Product Management and a member of the Chemdex Executive Team. His team had responsibility for developing the company product roadmap, delivering new products and services, evaluating new markets, and assessing and integrating partner technologies. He also held the positions of Director of Strategic Partnerships and Senior Manager of Sales Operations. Prior to Chemdex, John worked for 3Com in Market Development where he developed and managed partnerships with Siemens, Fuji Medical Systems, Acuson, GE Medical, and other medical application providers. Prior to 3Com, John spent five years with Chevron Products, USA as a Process Engineer. John holds an M.B.A. with High Distinction from the University of Michigan and a B.S. with Highest Distinction in Chemical Engineering from the University of California, Davis.

Greg Sterling, Search Specialist, Sterling Market IntelligenceGreg Sterling, Search Specialist, Sterling Market Intelligence
Greg Sterling is an expert on Search and the leading analyst and expert on Local Search. His coverage historically has focused on the Internet's impact on offline consumer purchase behavior and the array of online platforms and sites mediating the relationship between buyers and sellers. Sterling has worked with all the major Internet companies and search providers, including Google, Yahoo!, Microsoft, AOL and Ask/IAC, as well as numerous startups. Before forming the consultancy Sterling Market Intelligence, he founded and ran The Kelsey Group's Interactive Local Media program. Immediately prior to The Kelsey Group, Sterling was part of the team that launched and the "Working the Web" TV show on TechTV. For almost nine years before joining AllBusiness, Sterling was an attorney in private practice in San Francisco.

Chris Boggs, Search Strategist, Avenue A | RazorfishChris Boggs, Search Strategist, Avenue A | Razorfish
Chris Boggs of Avenue A | Razorfish is a specialist in search engine optimization and paid search advertising. Chris joined AA | RF in 2006 as "Search Strategist," responsible for assisting with SEO strategy development across multiple teams. Chris works with analysts and engineers to help ensure that AA | RF organic and paid search strategies remain both aligned and on the cutting edge. He also is the Editor of a new AA|RF Newsletter, the weekly "Search Marketing Trends." Chris has worked in Search Engine Marketing since 2000, starting in-house and moving into a consulting role in 2002. Chris has worked with organizations ranging in size from small businesses to Fortune 500. Chris is experienced in performing "hands-on" SEO from keyword research to content development and linking strategizing, as well as pay-per-click (PPC) campaign creation and management. He is a certified Google™ AdWords™ Professional, a Yahoo Search Marketing Ambassador, and was one of the early participants in the MSN AdCenter release in 2005. Chris is actively involved in the SEM Community. He speaks regularly at the Search Engine Strategies Conferences, acts as a Moderator for the Search Engine Watch Forums, and is Associate Editor for the Search Engine Roundtable. Chris is a member of the 2006 Board of Directors of SEMPO, the Search Engine Marketing Professional's Organization. Chris also writes frequent articles related to SEM, and has been published in a variety of online journals as well as Website Services Magazine.

Gary Angel, President, SemphonicGary Angel, President, Semphonic
Gary Angel is a leading expert in web and SEM analytics. As President of Semphonic, a web and SEM analytics consultancy, he has helped numerous Fortune 1000 companies with web analytics and has pioneered techniques for measuring Search programs. Gary created and teaches the SEMPO web measurement for SEM certification classes and has been published in dozens of Web Analytics and Search Marketing publications including DM News, eCommerce Times, WebProNews, MediaPost, IMediaConnection and ADOTAS. Gary will be speaking at ExL Pharma’s SEM for Pharmaceuticals conference at the end of this month. He graduated, with honors, from Duke University.

Abe Mezrich, Communications Manager, Did-it Search MarketingAbe Mezrich, Communications Manager, Did-it Search Marketing
Managing corporate communications for Did-it Search Marketing, New York, Abe Mezrich oversees Did-it's position as a global search player, and conveys search best practice to the wider marketing community and to Did-it's own broad client roster, spanning all major verticals. Abe speaks across the United States on search and search strategy, drawing on Did-it's knowledge bank gained from more than 10 years of leadership in the search sphere. Prior to joining Did-it in 2005, Abe worked in online and offline communications in healthcare, CPG, and new software/technology. Abe holds a BA in Political Science from Yale University.

Drew Patterson, Vice President, Marketing, KayakDrew Patterson, Vice President, Marketing, Kayak
coming soon

Sam Shank, Vice President & GM of TravelPost, SideStepSam Shank, Vice President & GM of TravelPost, SideStep
coming soon

Corey Carrillo, WW Search Engine Marketing Manager, Global Media, Intel CorporationCorey Carrillo, WW Search Engine Marketing Manager, Global Media, Intel Corporation
Corey Carrillo joined Intel in October, 2004 as a search engine marketing and online promotions specialist, building awareness and preference for Intel's telecommunications, mobility, connectivity and embedded solutions. His contextual based, content-driven efforts helped educate and promote Intel's industry leading technologies including WiMAX, VoIP, Server Virtualization and Flash memory. In 2006, Corey joined the Global Media team, broadening his role to manage all Intel Search Engine Marketing campaigns for the corporate brand, desktop, server and mobility platform products in addition to industry leadership campaigns around energy-efficient computing, the industries first 45 nanometer processor technology and Intel’s green computing practices as well as computer programs for students in emerging countries. Corey expanded Intel’s search programs around the globe, launching local-language Search campaigns in China, Taiwan, Italy, Spain, Brazil, Russia, Korea and India. Corey has also increased Intel’s use of industry leading, enterprise level Search metrics and competitive insights tools. Prior to joining Intel, Corey has 12 years experience in traditional, search marketing and online advertising beginning in the San Francisco ad agencies of Foote, Cone & Belding and McCann-Erickson/Anderson & Lembke working on Microsoft, Coors, Levi's, HP, Diamond Multimedia and accounts.

Jessie Stricchiola, Founder, Alchemist MediaJessie Stricchiola, Founder, Alchemist Media
As the founder of Alchemist, I personally have been doing high end search engine optimization since 1997. For the past five years, I have been a guest speaker at each of the search industry's leading conferences worldwide, including Incisive/Jupiter Media's Search Engine Strategies, WebmasterWorld's World of Search, and Ad:Tech conferences. I have also been interviewed by numerous trade publications and media outlets, including The New York Times, The Wall Street Journal, Wired Magazine, The Washington Post,,, CNBC, NPR, BBC, and others. Additionally, I am one of the original founders of SEMPO, the Search Engine Marketing Professional Organization, and served two years on the Board of Directors for the organization.

Andreas Mueller, Chief Strategist, BloofusionAndreas Mueller, Chief Strategist, Bloofusion
Andreas' roots are firmly planted in global marketing. He spent 16 years in Germany, has lived and worked in France, the UK and Japan. He has a bachelor's degree from Alma College (Michigan) and a master's degree from the University of California, Davis. He began his career in 1989 at Seagram & Sons in San Francisco, marketing wines from France and Germany in the US. When he had the opportunity to manage the office's network infrastructure, the pull of high tech was irresistible. He quickly taught himself UNIX, familiarized himself with the high tech sector and, in 1994, was hired by the French software firm Esker. There he headed up their global marketing department based in San Francisco. He worked as VP of International Marketing with Esker's offices in France, Germany, the UK, Spain and Italy, helping the company to grow ten-fold and successfully complete their IPO. In 1997 Andreas joined the staff at JSB, a UK software company located in Scotts Valley (near San Jose) as their VP of Marketing. There he managed strategic and tactical marketing, perfecting the art of online campaigns. During this time, JSB went public, increased its global staff to over 350, its market cap to over $1 billion and changed names to SurfControl. In 2001, Andreas became the co-founder and strategist behind Bloofusion, an online marketing agency that enables companies to take advantage of search engines, turning web sites into effective sales and marketing channels. Andreas frequently participates in seminars and moderates panels that focus on SEO. One of the favorites has been the Bloofusion Search Engine Boot Camp series in both the US and Europe.

Miles Kehoe, Dr. Search, New Idea EngineeringMiles Kehoe, Dr. Search, New Idea Engineering
Mr. Kehoe is the founder and president of New Idea Engineering, Inc. He also founded Searchbutton, Inc., the leading ASP for site search and reporting solutions, and served as the Chairman of their Board of Directors. Prior to NIE and Searchbutton, Mr. Kehoe served as sales engineering and consulting manager for Verity, Inc., the world leader in search and retrieval technology. Mr. Kehoe has also held development and support positions with Fulcrum Technologies, Network Innovations, and Hewlett-Packard. Mr. Kehoe received his Bachelor of Arts in psychology from Tulane University and did graduate work in computer science at Purdue University.

Jack Jia, CEO, BaynoteJack Jia, CEO, Baynote
Jack is a founder and CEO of Baynote, Inc. For eight years, he was SVP & CTO of Interwoven Inc. (Nasdaq: IWOV) with executive responsibilities in engineering, products, marketing, strategy and vision. Prior to Interwoven, he was a founder and CEO of V-max America. Jack led operating systems and applications development at SGI, Sun Microsystems, Stratus and NASA for over a decade. He is a frequent speaker at major conferences and has appeared on television programs in several countries. He is a contributing author in "XML Handbook, the 4th Edition", "Online! The Book", "Content Management Bible", and writes regularly about key technology issues and trends. He is a board advisor for Santa Clara University, and the president of HYSTA, a premier non-profit organization for promoting entrepreneurship.

Michael Feldman, Manager, Strategic Partner Development, GoogleMichael Feldman, Manager, Strategic Partner Development, Google
As Head of Partner Development for Google's Commerce & Analytics, Michael is responsible for the growth of adoption for Google's Checkout, Product Search, and Analytics offerings. Michael's team has been responsible for signing up more than 25% of the Top 500 merchants to Google Checkout. Prior to Google, Michael has had experience in the payments space as Director of Marketing Development of Peppercoin focusing on micropayments solutions. He has extensive e-commerce experience in sales and marketing at and Fogdog Sports. Michael started his career as a software developer specializing in database application development at Oracle and SGI. Michael received his BS degree in Computer Science from MIT.

Jon Glick, Vice President of Product Search & Comparison Shopping, Become.comJon Glick, Vice President of Product Search & Comparison Shopping,
coming soon

Sarah Pate, President & CEO, AdMission Corp.Sarah Pate, President & CEO, AdMission Corp.
Sarah F. Pate was named president and CEO of AdMission Corporation in February 2005 after leading an MBO to spin the company out of its parent IPIX Corporation. Prior to establishing AdMission, Pate served as executive officer and general manger with IPIX. In this capacity she led the Transaction Services division with full P&L responsibility, building relationships with leading online portals such as auction and real-estate listing aggregation websites. Pate joined IPIX after helping negotiate the successful sale to IPIX in 2000 of PictureWorks Technology, a private company focused on improving the way people communicate and transact with media. From 1995-2000 she served as chief financial and operations officer of PictureWorks. Pate also served as president of Household Bank and various other positions in retail and investment banking before making the leap to technology in 1995. Mrs. Pate has over 10 years experience in assisting both large and small companies create new web-based revenue streams and competitive advantages by leveraging ad enhancements, distribution and differentiation. Pate holds a BS in business administration from the University of Washington and currently resides in Alamo, California with her husband and two children.

Scott Dunlap, CEO, NearbyNowScott Dunlap, CEO, NearbyNow
Scott Dunlap is the CEO of NearbyNow, Inc., which “makes shopping malls searchable” by pulling inventory data from all the stores in a mall so consumers can access from home (via the mall Web site) or while shopping (via mobile phone). NearbyNow’s rapid expansion of 100+ cities continues Scott’s 15-year career in developing innovative technology to connect retailers and brands to consumers. At E.piphany, Inc. (9th highest IPO, 1999), his product management team developed data mining and marketing technology to help retailers such as Charles Schwab, Microsoft, and Godiva better target and grow their customers. Later he joined the founding team of Loudcloud (now Opsware: OPSW) to operate and manage some of the largest e-commerce sites in the world for companies like Nike, Fannie Mae, Univision, and USA Today. At Avolent, he helped develop e-billing software to streamline customer interactions for companies such as Dell, Office Depot, and Xerox. He also founded (sold to Innovaware) to develop technology to assist non-profit companies in online fundraising. Scott is on the Board of Advisors for Reactrix, Coverity, and Lookspark, and holds a B.S. from the University of Oregon and an M.B.A. from Stanford University.

Erick Hachenburg, CEO, MetacafeErick Hachenburg, CEO, Metacafe
Erick Hachenburg is CEO of Metacafe where he is leading the company’s overall strategy, overseeing day-to-day operations and expanding Metacafe’s position as the leading video entertainment site. Prior to joining Metacafe, Hachenburg was Electronic Art’s senior vice president of global online publishing and managing director of EA China. In this role, he developed and led EA’s key strategic initiatives, including the company’s entry into the digital distribution of retail games, as well as the rapid expansion of EA's Pogo casual games platform and business. He also established EA’s online production, operations and publishing capabilities in Asia. Hachenburg joined EA following the company’s 2001 acquisition of, the industry leader in the casual games market that Hachenburg founded and built to nearly 1.5 million subscribers. Hachenburg began his career as an intellectual property attorney at Fenwick & West. He holds a JD from Harvard Law School and a BS in Electrical Engineering from University of Illinois.

Paul O'Brien, Marketing Director, ZventsPaul O'Brien, Marketing Director, Zvents
A search, online marketing, web design and e-commerce professional with over 15 years of experience online, Paul is a demonstrated leader in interactive advertising solutions. O'Brien is head of Marketing for local event search engine Zvents helping users discover things to do. Previously, Paul directed interactive and search marketing for HP's direct to consumer Home & Home Office Store prior to which he managed Advertising Solutions at Yahoo! where he oversaw sales programs operations and the development of portfolio marketing techniques. He has managed adverting in such diverse channels as Yahoo! Small Business, Yahoo! Shopping, Search, early instances of Yahoo! Tech, and sponsorships of the Yahoo! Homepage. He has been a consultant for various web portals, designing and developing Web sites, e-commerce, and marketing strategies and regularly writes about Interactive Marketing at

Jeff Wisot, Vice President of Marketing, Buy.comJeff Wisot, Vice President of Marketing,
Jeff joined the team in 2000. He currently oversees all online and offline marketing programs. Jeff is an accomplished marketing professional with an outstanding record of achievement that includes over 9 years of Direct Marketing experience on both the client and agency side. Before joining, Jeff worked for The Rabuck Agency, a Los Angeles-based Advertising Agency managing their marquee account. Prior to that, he developed and implemented marketing strategies for SmileCare Family Dentistry. Jeff received his Bachelor of Science Degree in Public Administration from San Diego State University.

Cam Balzer, Vice President, Strategy Planning, DoubleClick PerformicsCam Balzer, Vice President, Strategy Planning, DoubleClick Performics
Cam Balzer is an online marketing expert with a proven track record of driving results and delivering innovation in the search engine marketing arena. Cam's expertise is based on more than a decade of experience across all online marketing channels. Cam is currently vice president of strategy planning for DoubleClick Performics, the performance marketing division of DoubleClick and the leading search engine marketing firm. At DoubleClick Performics, Cam evaluates and researches the evolution of consumers’ interactions with the online channel and how this affects marketers. He is responsible for creating new insights, approaches and metrics to help marketers identify and capitalize on new opportunities in search and affiliate marketing. As an industry thought-leader, Cam is regularly interviewed for stories about online marketing and pens a monthly column for Chief Marketer. Prior to joining DoubleClick Performics in 2003, Cam was the Manager of Online Marketing and Senior Web Producer for, and Internet Manager for Baxter Healthcare in Deerfield, IL.

Christopher Knoch, Principle Consultant, Omniture Consulting Group, Omniture, Inc.Christopher Knoch, Principle Consultant, Omniture Consulting Group, Omniture, Inc.
Christopher has over seven years of search engine marketing experience. This work has included organic search engine optimization and paid search marketing, as well as a great deal of experience in third-party bid management and tracking tools. His career has taken him to stints with both 360i and SearchIgnite as a senior manager of strategic accounts and technology development. Christopher has also worked on the client side with companies such as Cingular Wireless and EMS Technologies. His current position at Omniture has him focused on the best practices implementation of both SiteCatalyst and SearchCenter for optimum tracking & management of all search engine marketing efforts. These services are offered direct to clients or to third-party vendors and agencies.

Ed Hoffman, Vice President, Sales, SLI SystemsEd Hoffman, Vice President, Sales, SLI Systems
Ed has over 20 years of experience in the software industry with a deep experience of the search technology sector. Ed was Senior Director for Infoseek's software unit Ultraseek, which eventually was acquired by Inktomi, then Verity, then Autonomy. In that role growing revenues of Infoseek Software / Ultraseek Corporation from the initial deal in 1997 to US$25 million annual sales into 2,500+ accounts in over 40 countries. Ed is responsible for client services and sales operations for SLI Systems.

Scott Roth, Partner Relationship Manager, WebTrends Inc.Scott Roth, Partner Relationship Manager, WebTrends Inc.
Scott Roth is a Partner Relationship Manager with WebTrends. With over 8 years of web analytics and online marketing experience, Scott is responsible for driving the development of deep technology integrations with WebTrends' expansive network of Solutions Partners – including Email Marketing, On-Site Search, Behavioral Targeting, Dynamic Testing, and other vendors. Scott's previous roles within WebTrends include Product Marketing and Management where he was responsible for WebTrends' strategy of delivering new products and services to the marketplace. Prior to WebTrends, Scott was responsible for web analytics and customer acquisition/retention marketing for a St. Louis-based ISP and web application development firm,

Mike Fridgen, Vice President, Marketing & Product Development, FarecastMike Fridgen, Vice President, Marketing & Product Development, Farecast
coming soon

Bob Michaelian, Vice President, Consumer Site Product Development, ShopzillaBob Michaelian, Vice President, Consumer Site Product Development, Shopzilla
coming soon

Jeremy Crane, Director, Search Practice, Compete.comJeremy Crane, Director, Search Practice,
Jeremy brings 10 years of experience in marketing, business development, strategic planning, and engineering to Compete. He began his career at Compete within the Automotive Practice helping major Automotive OEM clients understand online consumer behavior. Over the past year, Jeremy has taken on the lead role in developing Compete’s search capabilities. As Compete’s search expert, he has been integral in leveraging Compete’s unique window into consumer behavior to understand the online search space. Jeremy leads Compete’s relationships with the search engines, portals, and SEMs in addition to providing oversight for Compete’s search intelligence offerings within the core verticals (Automotive, Telecom and Media, Financial Services, and Travel). Prior to joining Compete, Jeremy spent time with Ford Motor Company in Business and Product Strategy, Marketing, and Engineering. Jeremy has an MBA from The University of Michigan’s Ross School of Business, a Masters and Bachelors degree from Dartmouth College’s Thayer School of Engineering, and a Bachelors degree in Physic’s from Bates College.

Paul Levine, Vice President/General Manager, Yahoo! LocalPaul Levine, Vice President/General Manager, Yahoo! Local
Since 2003, Paul Levine has been the General Manager of Local for Yahoo!, the most visited local site online. Bringing a strong background in marketing and product management, Paul leads Yahoo!’s efforts in building new location-based features into the Yahoo! network. He is responsible for overall management of Yahoo!’s current local properties, including Yahoo! Local, Maps, Yellow Pages, and Upcoming. Paul joined Yahoo! from E*TRADE Financial, where he was most recently Vice President of Product Management. Paul held numerous management positions over a 5-year period at E*TRADE in marketing and product organizations and led the development and launch of Power E*TRADE, a market-leading product/service/pricing bundle for active traders. Paul holds an MBA from Stanford University and a BA from Amherst College.

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