Social Media Strategies Conference

Agenda

Day 1

TIME	SESSION
7:00 - 9:00 AM	Registration & Breakfast
9:00 - 9:40 AM	KEYNOTE — The State of Social Media David Carter, Founder & Chief Technology Officer, Awareness This session will be a high-level overview of the current state of social media technologies and their uses.
9:40 - 10:20 AM	Social Media In The Economic Downturn What role will social media play in economic cutbacks for companies of all sizes? Will it be pared down or will it be treated as a more efficient way of talking with customers? Shel Israel, Social Media Strategist, Global Neighbourhoods Mark Yolton, Senior Vice President, SAP Community Network, SAP
10:20 - 10:40 AM	Networking Break
10:40 - 12:00 PM	Leveraging Social Media for Business By CMO Council. This session will be feature case studies, real life examples and outcomes on how social media can transform processes and how companies can leverage it to their advantage. Moderator: Liz Miller, Vice President, Programs & Operations, CMO Council Lauren Coberly, Director of Worldwide Marketing, Kodak Direct Naomi Cooper, Vice President of Marketing, 1-800-DENTIST Kim Johnston, Vice President, Global Sales and Marketing Operations, Symantec
12:00 - 1:00 PM	Lunch
1:00 - 2:00 PM	Internal Communities: Tapping into the Power of Employees Through Social Media This session will delve into how organizations can tap into the collective power of their employees through social media to perform functions ranging from customer service to product innovation. Dr. Jim McGee, Director, New Shoreham Consulting
2:00 - 3:00 PM	The Importance of Content in Social Media In this session, social media strategists will share their insights on the importance of content in social media channels. Moderator: Robin Carey, CEO, Social Media Today Scott Wilder, GM - Online Communities at Small Business Division, Intuit Sylvia Marino, Executive Director - Community Operations, Edmunds.com Inc.
3:00 - 3:20 PM	Networking Break
3:20 - 4:20 PM	Thinking Vertically Across Social Media In this session, brand marketing thought leaders will share their insight on building brands using social media. Moderator: Rajiv Parikh, CEO, Position2 Chris Carfi, Co-Founder, Cerado Darius Miranda, Customer Content & B2B Social Media Manager, Wells Fargo
4:20 - 5:00 PM	The Best and Worst of Social Media Marketing Hear the pundits rate and review the best and worst social media marketing initiatives. Sean O'Driscoll, Ex GM MVP Program, Microsoft David Needle, West Coast Bureau Chief, InternetNews.com
5:00 - 8:00 PM	Reception

Day 2

TIME	SESSION
7:00 - 9:00 AM	Registration & Breakfast
9:00 - 10:00 AM	One-On-One With Social Media Leader Paula Drum, VP Marketing, Digital Tax Solutions, H&R Block Francois Gossieaux, Partner, Beeline Labs
10:00 - 10:20 AM	Networking Break
10:20 - 12:00 PM	Creating Your Social Media Strategy This is an in-depth hands on workshop on creating your social media marketing strategy using blogs, video, online communities, RSS, and more. Colin Browning, Director of Business Development, Mzinga
12:00 - 1:00 PM	Lunch
1:00 - 2:00 PM	Measuring the Effectiveness of Your Strategy The workshop delves into strategies for measuring the effectiveness of your social media marketing strategy by analyzing data, user engagement, and more. Edward Moran, Director of Product Innovation, Deloitte Services LP Francois Gossieaux, Partner, Beeline Labs
2:00 - 3:00 PM	How to Implement Social Media Strategies for Big Business This panel features three community managers sharing their experiences implementing social media technologies in large corporate environments. Moderator: Matt Warburton, Director, Community Management, Yahoo! Connie Bensen, Community Manager, Network Solutions LaSandra Brill, Manager, Web & Social Media Marketing, Cisco Michael Brito, Social Media Strategist, Intel
3:00 - 3:20 PM	Networking Break
3:20 - 4:20 PM	Overcoming Objections To Social Media Is selling social media within your company a challenge? Is there resistance to social media internally? How do you overcome this and make a compelling case for it. Gary Stein, Director of Strategy, Ammo Marketing Peter Guagenti, Vice President, Client Partner, Razorfish
4:20 - 5:00 PM	The Future of Social Media & Business Thought leaders discuss the future of social media and its implications for business. Mike Walsh, CEO, Leverage Software Shel Holtz, President, Holtz Communications

Note: Agenda is subject to change.

ATTEND WEBINARS — FREE!

3. Leveraging Social Media For Business
October 23, 2008
11:00AM-12:00PM PDT

Sam Lawrence, CMO, Jive Software
Aaron Strout, Vice President, New Media, Mzinga
Robin Carey, CEO, Social Media Today
Doug Haslam, Director, Shift Communications
This webinar is over!
Presentation

2. Leveraging Social Media For Business
October 20, 2008
11:00AM-12:00AM PDT
This webinar has been rolled into the Oct 23 one.

1. Social Media Analytics Strategies
October 9, 2008
11:00AM-12:00PM PDT

Aaron Strout, Vice President, New Media, Mzinga
Mukund Mohan, CEO, BuzzGame
Scott Wilder, GM - Online Communities at Small Business Division, Intuit
Francois Gossieaux, Partner, Beeline Labs
This webinar is over! Presentation

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