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Overview
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Social media is fundamentally changing the sales, marketing and advertising process. It is also changing the way business communicate and interact with customers, partners and employees. This conference provides strategic knowledge, insights and real world examples on how to successfully plan, implement and manage your organizations social media efforts. Learn how you can leverage social media technologies to achieve your business goals.
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Speakers
View Speakers Bios >>
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Looking To Start A Social Media Program
If you are looking to start a Social Media Program or already have one, this is the place to be to learn, meet others in social media, and connect with the community of social media practitioners, experts, thought leaders, and companies.
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Workshops
Workshop - How to Market your Business on Facebook
How you market your Facebook Fan Page to increase revenue, drive website visitors and create brand awareness through customer engagement.
In this workshop you will learn:
• Ten tips for getting your Fan Page found
• How to create a branded Facebook user name
• How often should you be posting and what should you be posting
• Should you advertise on Facebook
• How can you use Facebook to build your email database
• What types of contests and user polls you should be using to drive engagement
• How you can promote special deals and offers to the fans of your Facebook page to drive revenue More>>
Workshop - How to Market on Twitter
Twitter is a free social networking and micro-blogging site. You post messages of 140 characters or less, known as “tweets.” Your tweets are visible on your profile page and sent to everyone in your Twitter network, known as “followers.”
In this workshop you will learn:
• How to use Twitter to drive revenue, build your email database and brand awareness
• Learn our five step marketing plan for Twitter
• Avoid the biggest mistakes made with Twitter
• Examples of "best practices”
• How to measure your success
• Valuable Twitter tools and apps that you should be using to market with Twitter More>>
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About The Conference
The Social Media Strategies Conference is the premier event for CMOs, Social Media Strategist, Managers, Marketers, Search Marketers, Online Community Managers, Corporate Communications, PR, Marketing, Advertising, and Recruiting Professionals.
This Conference will focus on how organizations can leverage Social Media to achieve their business goals.
Hear from the experts about this cutting-edge space, how it impacts your business, and how you can leverage it. This conference will feature a combination of hands-on workshops, interactive sessions, panel discussions, and keynotes from thought leaders. Don't miss it!
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View All Photos >> | Previous Conference >>
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Who Should Attend
For Executives: Social Media technologies are impacting every industry. Your organization and staff should explore all social media technologies and best practices that provide your business maximum advantage.
For Managers: Know how your Social Media initiatives integrates with your organizations' objectives, know the right questions to that ask, what strategic outcomes is your organization striving for and what tactical outcomes are you looking to accomplish.
For Marketers: For Social Media marketing to be successful it has to be integrated with your overall marketing initiative. Learn how your SMM intiatives should be leveraged for branding, SEO, traffic, leads and conversions.
• Chief Marketing Officers (CMOs)
• Social Media Strategists & Managers
• Social Media Marketers & Online Advertisers
• Online Community Managers & Evangelists
• Interactive Agency Professionals
• Search Engine Optimization Specialists
• Web Marketers, Media Planners & Buyers
• e-Commerce Managers
• Web Analytics Professionals
• Corporate Communications & PR
• Recruiting Professionals
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What You Will Learn
• How to create an effective Social Media strategy
• How to measure the effectiveness of your social
media strategy
• Best practices to track, analyze, and improve
your social media marketing campaigns.
• Optimization techniques to increase usage and
engagement of social media tools and
applications.
• Trends and future direction of social media and
how you can best position your business to
benefit.
• And much more!
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Learn — from thought leaders in Social Media on best practices, and tried and true strategies.
