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Social Media Strategies Conference
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Overview

The Conference is over! Thank you everyone for attending.

Twitter hashtag #smsconference



Source: The Definitive Social Media Strategy Guide
   Social Media Strategies is a conference on social business, social marketing and optimization.

Social media technologies are fundamentally changing the sales, marketing and operations process. It is redefining the way businesses acquire customers, generate leads, creates competitive differentiation, customer response, brand and manage crisis.

This conference features keynotes, case studies, workshops and discussions that provided strategic knowledge, insights and real world examples on how to successfully plan, implement and manage your social media efforts to achieve your business goals.


Speakers

Kendall Collins, Chief Marketing Officer, SalesforceKendall Collins, Chief Marketing Officer, Salesforce
Augie Ray, Sr. Analyst - Social Computing, ForresterAugie Ray, Sr. Analyst - Social Computing, Forrester
Richard Brewer-Hay, Chief Blogger, EBayRichard Brewer-Hay, Chief Blogger, EBay
Dr. Natalie Petouhoff, Social Media Evangelist, ForresterDr. Natalie Petouhoff, Social Media Evangelist, Forrester
Ed Terpening, Vice President, Social Media, Wells FargoEd Terpening, Vice President, Social Media, Wells Fargo
Sylvia Marino, Executive Director - Community Operations, Edmunds.comSylvia Marino, Executive Director - Community Operations, Edmunds.com
Tony Welch, Lead Social Media Strategist and Community Manager, HPTony Welch, Lead Social Media Strategist and Community Manager, HP
Elizabeth Churchill, Principal Research Scientist, YahooElizabeth Churchill, Principal Research Scientist, Yahoo

View Speakers Bios >>
 

Workshops

Workshop - How to Market your Business on Facebook
How you market your Facebook Fan Page to increase revenue, drive website visitors and create brand awareness through customer engagement.



In this workshop you will learn:
• Ten tips for getting your Fan Page found
• How to create a branded Facebook user name
• How often should you be posting and what should you be posting
• Should you advertise on Facebook
• How can you use Facebook to build your email database
• What types of contests and user polls you should be using to drive engagement
• How you can promote special deals and offers to the fans of your Facebook page to drive revenue More >>


Workshop - How to Market on Twitter
Twitter is a free social networking and micro-blogging site. You post messages of 140 characters or less, known as “tweets.” Your tweets are visible on your profile page and sent to everyone in your Twitter network, known as “followers.”

In this workshop you will learn:
• How to use Twitter to drive revenue, build your email database and brand awareness
• Learn our five step marketing plan for Twitter
• Avoid the biggest mistakes made with Twitter
• Examples of "best practices”
• How to measure your success
• Valuable Twitter tools and apps that you should be using to market with Twitter More >>

 


Win a FREE Ticket to Social Media Strategies worth $1,450

Just Tweet the following message exactly. We will randomly select the winner on Friday May 3
@SMSConference Learn Everything at the Social Media Strategies Conference http://ow.ly/1zKXt May 18-19



Who Should Attend

For Executives: Social Media technologies are impacting every industry. Your organization and staff should explore all social media technologies and best practices that provide your business maximum advantage.

For Managers: Know how your Social Media initiatives integrates with your organizations' objectives, know the right questions to that ask, what strategic outcomes is your organization striving for and what tactical outcomes are you looking to accomplish.

For Marketers: For Social Media marketing to be successful it has to be integrated with your overall marketing initiative. Learn how your SMM intiatives should be leveraged for branding, SEO, traffic, leads and conversions.

Chief Marketing Officers (CMOs)

Social Media Strategists & Managers

Social Media Marketers & Online Advertisers

Online Community Managers & Evangelists

Interactive Agency Professionals

Search Engine Optimization Specialists

Web Marketers, Media Planners & Buyers

e-Commerce Managers

Web Analytics Professionals

Corporate Communications & PR

Recruiting Professionals

 

News & Resources

Social Moves Into Search Marketing’s Space
www.webguild.org
12 Tactics for Integrating Social Media Marketing Across Your Organization
www.webguild.org
The Definitive Social Media Strategy Guide (pdf)
www.webguild.org
Report: Demand for Social Media Skills Soaring
www.webguild.org
Social Media Is Becoming A Big Part Of SEO
www.webguild.org
How Different Groups Within A Company Use Social Media How Different Groups Within A Company
Use Social Media
Companies To Keep Spending On Social Media Companies To Keep Spending On Social Media


Why Attend

• Learn — from thought leaders in Social Media on
   best practices, and tried and true strategies.

• Network — meet others in the Social Media
   space, gain exposure, make contacts, and find
   customers.

• Stay On The Cutting Edge — get a 360 degree
   perspective on the latest developments in Social
   Media.


Looking To Start A Social Media Program
If you are looking to start a Social Media Program or already have one, this is the place to be to learn, meet others in social media, and connect with the community of social media practitioners, experts, thought leaders, and companies.

 
What You Will Learn

How to create an effective Social Media strategy

How to measure the effectiveness of your social
   media strategy

Best practices to track, analyze, and improve
   your social media marketing campaigns.

Optimization techniques to increase usage and
   engagement of social media tools and
   applications.

Trends and future direction of social media and
   how you can best position your business to
   benefit.

And much more!



About The Conference
The Social Media Strategies Conference is the premier event for CMOs, Social Media Strategist, Managers, Marketers, Search Marketers, Online Community Managers, Corporate Communications, PR, Marketing, Advertising, and Recruiting Professionals.

This conference features experts in this cutting-edge space, sharing their knowledge and ideas on how social media impacts your business, and how you can leverage it. The conference feature a combination of hands-on workshops, interactive sessions, panel discussions, and keynotes from thought leaders. Don't miss it!
Social Media Conference Photos
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