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Web Analytics
Harvesting and analyzing your web site data is key to measuring your site's performance and users' behaviors in order to fully understand the impact of site content, design, changes, etc. on the user experience. What works and what doesn't! Companies doing business on the web live and breathe by this information. Metrics and performance indicators allow companies to determine their next move. Learn from the pros about the best tools, techniques, trends, dos and don'ts, and best practices for measuring the success of sites, how to leverage web tracking metrics, the impact of web 2.0 technologies, and much more.
"If you’re in the Silicon Valley and not a member of the WebGuild, you’re missing out. I strongly recommend checking the group out and joining."
— Eric T. Peterson, VP, Strategic Services, WebSideStory
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Video
Event Photos
Speakers
Moderator: Reshma Kumar, VP, WebGuild
 Paul Botto, Head of Analytics Sales, Google Inc.
As Head of Analytics Sales for Google Analytics in North America, Paul Botto works directly with Fortune 1000 clients to facilitate their understanding, adoption, and implementation of Google Analytics. His team supports accounts that span a wide range of verticals including automotive, finance, CPG, tech B to B, and entertainment. Prior to joining Google, Paul was at Urchin Software for 5 years where he won some of Urchin's most prestigious Fortune 500 accounts and was integral to building the success that culminated in Urchin's acquisition by Google in April 2005.
 Eric Peterson, Vice President, Strategic Services, WebSideStory
Eric T. Peterson is Vice President of Strategic Services at WebSideStory. He previously served as Senior Analyst at JupiterResearch working with Fortune 500 companies to select, deploy and use technology platforms including content management systems, site and commerce search engines, and web analytics platforms. Eric has authored several books including Web Analytics Demystified and The Big Book of Key Performance Indicators.
 Barry Parshall, Director, Product Management, WebTrends
Barry Parshall is the Director of Product Management at WebTrends Inc., responsible for leading the team charged with defining future products for WebTrends award-winning suite of digital marketing solutions and services. Prior to joining WebTrends in 2002, Barry was the head of product management for the Crystal Reports and Crystal Enterprise product lines at Crystal Decisions (now Business Objects). During his 20 year career, Barry was also the Director of Product Management for Q Strategies, Executive Vice President of Products at Micro Data Base Systems, and participated on the board of directors for DBMS companies Raima and Centura Software. He holds a BS in Mathematics from Purdue University.
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