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Future of Online Advertising
Event Photos Speakers  Safa Rashtchy, Managing Director & Senior Research Analyst, Piper JaffraySafa Rashtchy is a managing director of Piper Jaffray and a senior research analyst focused on Internet media and marketing. He joined Piper Jaffray as a research analyst in 1997 and has published several technical papers and presented at various industry conferences. In addition, Rashtchy was named to The Wall Street Journal's "2002 Best on the Street" analyst survey and was also a winner in Institutional Investor magazine's "Home Run Hitters of 2001" top stock pickers list. Rashtchy also consistently enjoys the top ranking for his earnings accuracy, as compiled by Starmine. He is quoted regularly in many top publications, including The Wall Street Journal, The New York Times, Time, BusinessWeek, and Fortune, and he makes regular appearances on CNBC and CNNfn. Rashtchy has developed his research coverage with a focus on online advertising, search and e-commerce, and related Internet services. Rashtchy's research in online search has been the most extensive in the industry, and he is often considered an authority on the online search industry. Rashtchy came to Piper Jaffray with an extensive background on the Internet, as well as experience in the digital imaging industry. From 1992 to 1996, Rashtchy was president of ColorWorks Graphics, the digital imaging company he founded in Boston. Prior to that, Rashtchy worked in various technical and management capacities in computer graphics and engineering companies. Rashtchy holds a master's degree in business administration, summa cum laude, from Boston University and a bachelor's degree in engineering from Purdue University. Rashtchy and his team recently produced the ground breaking report on media and advertising, entitled, "The User Revolution – The New Advertising Ecosystem and the Rise of The Internet as a Mass Medium". The 400+ page report outlined key emerging themes that are changing the media and advertising world and also provided a major reference book for the online advertising industry, covering all aspects of the market with in-depth discussion and analysis.  Brian Schmidt, Manager, National Agency Team, Online Sales & Operations, Google, Inc.Brian manages the National Agency team at Google headquarters in Mountain View, Calif., which oversees Google’s relationships with advertising agencies, search engine marketing consultancies and resellers. Prior to joining Google, Brian managed client services at iProspect, a leading search marketing agency. Earlier, Brian was Manager of New Markets at iPhrase Technologies, a venture-backed search software start-up. He also worked at Forrester Research, advising clients on the impact of emerging Internet technologies. He is a graduate of Middlebury College and has an MBA from the Tuck School of Business at Dartmouth.  Brian Kaminski, Managing Director, iProspectBrian Kaminski is Managing Director for iProspect’s San Francisco office, responsible for overseeing all client service and sales activities for the west coast. Kaminski focuses his attention on delivering superior strategies for iProspect’s clients. Since joining iProspect in 2000, Kaminski has contributed significantly to the firm’s growth, first in his role as Campaign Analyst and then in his role as Client Services Manager. More recently, as Client Services Director, Kaminski led the activities of the client-facing search teams as well as the strategic direction of each campaign, working with clients such as Circuit City, Cingular Wireless, Allegis Group and Sharp Electronics Corporation. Also responsible for new employee training and development, Kaminski monitors iProspect’s overall search engine marketing process, ensuring that the company continues to innovate and achieve superior results. Kaminski has authored articles for numerous publications including adotas, BtoB Magazine, DM News and iMedia Connection, and is a contributor to iProspect's monthly newsletter, the Search Marketing Advisor. Also a polished speaker, he has spoken at client conferences around the country as well as industry events, including Search Engine Strategies. Kaminski earned his Bachelors Degree in Political Science from Colgate University.  Chris Wallace, Vice President, Media, iCrossingAs vice president of media for iCrossing, Wallace is responsible for driving consistency across our organization within our media offering; ensuring our media methodology follows industry best practices and maximizes value for our clients. He also guides the talent and organization of our national paid media group to deliver best-of-breed services to our clients. Wallace has nearly 10 years of media experience working on a number of fortune 1000 clients in a variety of verticals including retail, consumer packaged goods, entertainment, finance, technology, automotive, and real estate. Wallace earned his B.A. from Vassar College in New York.  Bennett Zucker, Vice President, Right Media Inc.Bennett Zucker is vice president of the Right Media Exchange, the open media exchange for digital advertising. There are more than 131 Exchange members, representing more than 20,000 publishers, advertisers and ad networks. Participants traded more than 160 billion impressions by real-time auction in the Exchange in March 2007. As Right Media Exchange marketer and evangelist, Bennett challenges and influences publishers, advertisers and agencies to adopt new strategies for simplifying the buying and selling of digital advertising and driving higher yield and better performance from every ad campaign. Prior to joining Right Media in early 2006, Bennett spent three years at Tacoda where, as vice president of customer success, he was an acknowledged industry leader in the effort to take behavioral targeting from theory to mainstream practice. As vice president of affiliate & technology sales, he also led the team that recruited more than 4,000 publishers that contribute audience behavioral data and targetable inventory to the industry's leading behavioral ad network. Bennett began his career in electronic publishing and online advertising in 1992 after success as publisher, editor, marketer and ad sales director for magazines and books for such leading publishers as Rodale and McGraw-Hill. |
