IBM reports that its business partners are experimenting with a social media business strategy to generate new revenue streams; however, three quarters say they still are uncertain how to apply it as an effective sales tool.

According to the survey, 74 percent of IBM partners are seeking education on social computing. Many indicated being overwhelmed by the amount of social media outlets available and are seeking education on how to utilize them. They also are asking for training on specific social media tools like RSS, Facebook, Twitter, wikis, videos and setting-up networking communities for engaging with other partners and customers.

“Many of our partners are recognizing this shift in how businesses communicate with their customers, potential customers, and each other, and yet they have not created a strategy for embracing social media,” said Sandy Carter, vice president, IBM Software Business Partners.

You can find more details on the IBM Social Media Strategies for business partners here.