I’ve been doing SEO for as long as I can remember.  I rarely stop to look at the distance I’ve made since I started; more notably, the change in the SEO space and the change in my own philosophies.  But when I do stop and look, I realize that I’m even more excited about SEO today than ever before.

I believe heavily in the significance of social media.  Even though the blogosphere blows up with “SEO is dead” posts at least three times a year, I don’t think it is.  On the contrary, I think it’s merging with social media.  From TrustRank to editorial content to personalization, there’s so much in social media that Google adores.  It’s just the way Google is going, and it’s far bigger than integrating Twitter for real-time searches.  I believe Google is coming out with ‘Google Me’ for more control in the semantic web – that’s a pretty bold move into the social sphere. More>>