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Google’s Eric Schmidt: Google Big on Mobile and Wimax
By Joseph Hunkins at May 27, 2008 0 CommentsGoogle CEO Eric Schmidt, interviewed in Germany, offered several insights into the future as Google sees it. Here are some standout items from that interview. Schmidt quotes are in italics:
There is still a lot of revenue in search - as we get the technology better or as we can do more targeted ads. There is no limit for search marketing. People assume that there is a limit, but we have many more ideas about technology.
…. mobile will be a larger business than the PC-Web. But it will take a few years.
On Google’s investment in the Wimax initiative to bring broadband outside of the phone carriers: We are concerned that the carriers in the United States might close off the network.
MySpace did not monetize as well as we thought. We have a lot of traffic, a lot of page views, but it is harder than we thought to get our ad network to work with social networks.
On the Yahoo Search talks:
It is true that we have been talking with Yahoo, but we don’t have a deal to announce.
On Businesses in Germany who are upset with some Google approaches:
We are always trying to look from the perspectives of the end-users and if they are served well, we are not looking at it from the publisher perspective.
As Google continues to drive online innovation and activity more than any other company, Schmidt remains a key global player - in fact arguably the most important global player - in the entire industry.
Labels: Eric Schmidt, Online Advertising
