Ads On Google Home Page?
There are several reports suggesting that Google may soon run display image advertising on the world's most prime online real estate - the Google home page.
Silicon Alley Insider suggests that Google has been leaving a lot of money on the table - as much as 3 billion annually but I am skeptical of that number for several reasons. Importantly I think Blodget is underestimating something Google is certainly worried about - the possibility that display advertising on the home page will diminish Google's reputation to the degree that the long term effect is actually negative.
Google's clean search interface, free from advertising, was one of the many factors in their spectacular success. Yahoo has consistently chosen to present users with a lot more information and monetized items on their home page, and I think this has been one of the reasons people have stuck with Google even as Yahoo's search quality has improved.
Google has so far very masterfully kept their advertising from offending people to the degree that would jeopardize their dominant market position, but this would be a big step in an old direction.
Will you care if Google runs advertising at their home page?
Silicon Alley Insider suggests that Google has been leaving a lot of money on the table - as much as 3 billion annually but I am skeptical of that number for several reasons. Importantly I think Blodget is underestimating something Google is certainly worried about - the possibility that display advertising on the home page will diminish Google's reputation to the degree that the long term effect is actually negative.
Google's clean search interface, free from advertising, was one of the many factors in their spectacular success. Yahoo has consistently chosen to present users with a lot more information and monetized items on their home page, and I think this has been one of the reasons people have stuck with Google even as Yahoo's search quality has improved.
Google has so far very masterfully kept their advertising from offending people to the degree that would jeopardize their dominant market position, but this would be a big step in an old direction.
Will you care if Google runs advertising at their home page?
posted by Joseph Hunkins at 12:28 PM
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3 Comments:
Not a chance! That Silicon Valley Insider story and wild headline were pure speculation and extrapolating from out-of-context comments about mobile display ads and content partner display ads. If Google put them on the search home page or results pages, they'd instantly lose a huge chunk of their loyal users - who choose to use Google BECAUSE there are no display ads. Google has to know this. That would definitely be a dodo move that lesser search engines might do. But the others copied Google's spare design and lack of ads to attempt to gain some of their market share. It would really be a move backward to show display ads on search. Plain dumb - and there are way to many smart people there to allow that to happen.
Note to Google: I started using Google way back in the day because there are no ads on the home page. I will be one of many who will find a new primary search engine if that changes.
And after following the Silicon Alley Insider link, don't forget the Google - Marissa Mayer - laugh compilation:
http://www.youtube.com/watch?v=mcSujceZDmg
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