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Video Ads Appearing On Google Homepage
By Daya Baran at March 26, 2008 0 Comments
Google has finally figured out a way to pay for the YouTube acquisition. Video ads, have started appearing on Google’s search results page according to a report from Digital Inspiration. Video ads from AT&T appeared on the Google search page for the keyword “phone” - the video clip remains hidden until you click the “Watch Commercial” link. You then get to see the video in a neat drop-down video player. Google is possibly charging higher rates for the video ads since it is served only on-demand when requested by the user. Though these video ads appear with other CPC ads on Google search results, the advertiser will pay when users click to see the video, even if they never click through to the advertiser’s site.
Labels: Online Advertising, Search, video
