Social Networking Report Hijacked By Scammers
Compete.com's report on Top Social Networking Sites for February 2008 shows Fubar.com was the fastest growning social networking site. The site has grown 3,272,217% in 12 months. As a result of this report the site is getting tremendous publicity and the founders/operators are knocking on the doors of venture capitalists using the Compete report and others as validation.

Fubar.com launched as Lostcherry.com in 2006. The site ramped up to about 200,000 users by October and then changed the name to Cherrytap.com. After changing the name to Cherrytap.com the company embarked on a public relations campaign promoting Cherrytap.com as a new site that grew from zero to 200,000 users instantly.
Later, Cherrytap.com changed its name to Fubar.com. Fubar’s founder/operators have again embarked on a campaign promoting the site to venture capitalists and PR agencies saying Fubar.com is a new site that has grown from zero to 200,000 users.
Hopefully no VC will put money into this and tell us that it is the next MySpace killer. Facebook was touted as a MySpace killer after Benchmark poured money into the company. Eventually they discovered that they would need a ton more money to compete with MySpace. Then it was spun in such a way that Microsoft fell for it and invested $240M last year. See: Ballmer - Facebook Not A Mistake
Thanks to a WebGuild member Val D'Souza, CEO, PictureTrail for pointing this out.

Fubar.com launched as Lostcherry.com in 2006. The site ramped up to about 200,000 users by October and then changed the name to Cherrytap.com. After changing the name to Cherrytap.com the company embarked on a public relations campaign promoting Cherrytap.com as a new site that grew from zero to 200,000 users instantly.
Later, Cherrytap.com changed its name to Fubar.com. Fubar’s founder/operators have again embarked on a campaign promoting the site to venture capitalists and PR agencies saying Fubar.com is a new site that has grown from zero to 200,000 users.
Hopefully no VC will put money into this and tell us that it is the next MySpace killer. Facebook was touted as a MySpace killer after Benchmark poured money into the company. Eventually they discovered that they would need a ton more money to compete with MySpace. Then it was spun in such a way that Microsoft fell for it and invested $240M last year. See: Ballmer - Facebook Not A Mistake
Thanks to a WebGuild member Val D'Souza, CEO, PictureTrail for pointing this out.
Labels: Online Advertising, Social Networking





2 Comments:
Excellent chart. This is a remarkable story of what looks like an internet site slight of hand.
It's called re-branding. I'd also make sure to confirm that fubar.com themselves issued any press releases around this. From what I've been able to ascertain, this was just a report released by Compete.
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