Google’s February Search Queries Decline 5%
By Daya Baran at March 19, 2008 1 CommentsIn February, Google Sites extended its share of core searches to 59.2 percent, up from 58.5 percent the previous month. Yahoo! Sites ranked second with 21.6 percent, followed by Microsoft Sites (9.6 percent), AOL LLC (4.9 percent), and Ask Network (4.6 percent).
Search Entity Jan-08 Feb-08 Jan vs. FebTotal Core Search 100.0% 100.0% 0.0Google Sites 58.5% 59.2% 0.7Yahoo! Sites 22.2% 21.6% -0.6Microsoft Sites 9.8% 9.6% -0.2AOL Network 4.9% 4.9% 0.0Ask Network 4.6% 4.5% 0.1
* Based on the five major search engines including partner searches and cross-channel searches. Searches for mapping, local directory, and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers.
Americans conducted 9.9 billion searches at the core search engines, representing a 6-percent decline versus January. Each of the five core search engines experienced search query declines as a result of February being a seasonally soft month for overall search activity. Google Sites saw more than 5.8 billion core searches, followed by Yahoo! Sites with 2.1 billion, and Microsoft Sites with 953 million.
Search Entity Jan-08 Feb-08 Jan vs. FebTotal Core Search 10,492 9,882 -6.0%Google Sites 6,139 5,855 -5.0%Yahoo! Sites 2,332 2,136 -8.0%Microsoft Sites 1,030 953 -7.0%AOL Network 514 488 -5.0%Ask Network 475 450 -5.0%
* Based on the five major search engines including partner searches and cross-channel searches. Searches for mapping, local directory, and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers.
Source: comScore
Labels: Microsoft, Search, Yahoo
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One Comment
Hmmm…let me see. January had 31 days. February had 29 days. 2 days less…that means you had 2/31 = 9.6% less search days. Google’s traffic went down by 5% from January to February…so they actually gained traffic!! Don’t feel all alone…there were quite a few blogs written today saying the same thing…