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Wednesday, March 26, 2008

Barack Spends $1 Million On Google


Barack Obama's campaign spent $1 million on Google for the month of February 2008 versus $67,000 for Hillary Clinton, according to filings with the Federal Election Commission.

Barack's also outspent Clinton on social networking sites and other web properties. Barack spent more on new media than Clinton who spent heavily on old media. Barack raised $45 million online in February versus $30 million for Clinton. Here is a break down of their media related expenditure for 2008 up to today from the best available public sources.
Spending Category        Barack Obama       Hillary Clinton
Google $1,000,000 $67,000
Yahoo Web Ads $99,341 $9,186
Yahoo Search Ads $58,000 $0
Facebook $4,900 $0
Web Consultants $93,162 $0
Ad Consultant n/a $997,000
Media Consultant n/a $2,540,000

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