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Tuesday, November 27, 2007

MSN Video surges in October

Microsoft Video showed a fairly significant market share gain in October, partly at Yahoo Video's expense. Alex at the Compete blog has an excellent graphic showing YouTube/Google with a commanding 54% market share. MSN, Yahoo, AOL, and MySpace Video all had about 8% of the market in October.

MSN was the big winner in October in terms of gains. YouTube/Google only rose about 1% while MSN was up 25% from September. This is a bit misleading since MSN's base number was so much lower, but it's a notable increase.

Brightcove's departure from this space is an indication that online video remains very competitive as well as posing a lot of difficulties monetizing the content.

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