In the world of marketing, there are many different ways to reach your target audience, and it can be tough to know where to start. One marketing channel and growth hack which has been around for many years among successful businesses, is direct mail. Direct mail allows you to send a physical marketing piece (like a postcard) directly to your target customer’s mailbox. It’s a great way to make a personal connection with your customers and get your name in front of them multiple times.
Postcardmania is one of the available services but it certainly has some drawbacks. In this article we will discuss the alternatives direct mail services which may be better than Postcardmania.
5 Direct Mail Services Better than Postcardmania
- Gunderson Direct
- Cactus Mailing
Vistaprint is a printing service that offers a wide range of products, from flyers and business cards to promotional items and swag. Recently, the company introduced a new direct mail service that allows customers to send out postcards, letters, and other physical mailings to their target audience.
The base price for a standard postcard is $0.49 per piece, which is significantly higher than what you would pay at a local print shop. In addition to the base price, Vistaprint charges fees for add-ons like custom designs, variable data printing (i.e., adding your recipients’ names or addresses), and envelopes. After all costs, you could end up spending $0.75 or more per postcard – and that’s before you factor in the cost of postage.
Vistaprint’s direct mail service can claims that most orders will be processed and shipped within 5-7 business days; however, in our experience, it often takes closer to 2 weeks (or even longer) for an order to arrive.
The quality of VistaPrint is a 7/10. The default paper stock is fairly thin, and the printing could be blurry if you don’t provide high quality images.
Pricing: PostcardMania offers a variety of pricing options depending on your needs. They have a self-service option starting at $49 per month, which gives you access to their design platform and mailing lists. If you need help designing your postcards or don’t have time to design them yourself, they also offer a full-service option starting at $499 per month. This includes everything in the self-service option plus design services and postcard printing. Overall, their pricing is competitive with other direct mail providers on the market.
Customer Service: One area where PostcardMania really shines is in their customer service. They have a team of direct mail experts who are available by phone or email 24/7 to answer any questions you might have about your campaign. They also offer a free 60-minute consultation to help you plan your campaign and choose the right package for your needs. Their customer service is top-notch and definitely sets them apart from some of their competitors.
Effectiveness: So far we’ve looked at pricing and customer service, but what about effectiveness? After all, that’s the most important thing when it comes to choosing a direct mail provider. PostcardMania has been in business for over 20 years and has helped over 750,000 businesses with their direct mail campaigns. They have a 97% deliverability rate and offer mailing lists full of targeted leads so you can be sure your postcards are going to people who are actually interested in what you’re selling. Plus, their platform makes it easy to track your results so you can see how many people are responding to your campaign. All in all, they’re a very effective direct mail provider.
Choosing a direct mail provider can be tough, but hopefully this review has helped make the decision easier for you. If you’re looking for a provider with competitive pricing, great customer service, and proven results, then these five service providers are definitely worth considering.