The Future of Online Platforms


This article talks about the recent explosion of new online services and applications and the professional biographies of all the speakers who spoke on issues that revolve around pioneering technologies.

New online services and applications have drastically increased in numbers over the last year.  This increase has led to new web-based business models and “mashups”. As a result, the Internet’s economics has changed as developers now gain advantage from low development times through re-use and sharing of components and quick go-to-market channels.


The following speakers are various industry leaders who spoke on issues that revolve around pioneering technologies that will drive the web’s next evolution.

Moderator: Ismael Ghalimi, CEO, Intalio

Ismael Ghalimi is a keen industry observer and an enthusiastic entrepreneur, CEO and founder of Intalio, and initiator of Office 2.0. He also created Furthermore, he works with multiple high-tech organizations in the capacity of an advisor. These companies include Zoho, EveryTrail, EchoSign, Open IT Works, 3TERA and ThinkFree.

Mark Trang, Director of ISV Marketing,

Mark Trang occupies the position of Director of ISV Marketing at and is responsible for assisting developers, ISVs and entrepreneurs in building on-demand applications on the Salesforce Platform and go-to-market through the AppExchange directory. Mark Trang co-founded CogentWare (an on-demand business intelligence startup) before and served in the capacity of Vice President of Product Management.

Previously, Mark was a marketing executive and founding employee at SupplyAccess, and commenced his career at Deloitte Consulting where he put enterprise software technologies in operation at Fortune 500 organizations. Mark graduated as a Regents Scholar with a Bachelor of Arts in political science from University of California, Los Angeles (UCLA). He also has an M.B.A. degree from the UCLA Anderson School of Management.

Chris Schalk, Google Developer Programs, Google

Chris Schalk works to promote Google’s AJAXian technologies and Application Programming Interfaces (APIs) and he is also a tech lead in the API developer evangelism group. Prior to joining Google, Chris was a technology evangelist and Principal Product Manager at Oracle in the Java development tools group. Recently, Chris Schalk also co-authored the universally famous JSF book: “JavaServer Faces, The Complete Reference” that was published via McGraw-Hill-Osborne. Additionally, Chris was also one of the original members of the Open Ajax alliance and assisted Google and Oracle in joining the alliance. At various Oracle, Ajax and Java conferences (as well as the recent Google Developer Day), Chris has talked on Java, Web and Ajax development.

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