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Will Marketing Kill Social Media?

By Ciarán Norris at May 12, 2009 0 Comments

Anyone reading this post is likely to be someone who spends some, if not all, of his or her time at work trying to make use of social media to market products & brands. We spend hours trying to maximize the benefit for our employers or clients Anyone reading this post is likely to be someone who spends some, if not all, of his or her time at work trying to make use of social media to market products More»

Swine Flu Spreads Onto Social Web

By Reshma Kumar at April 26, 2009 0 Comments

Swine Flu Spreads Onto Social Web

The swine flu outbreak has been spreading in the U.S. and globally but the conversation about it is spreading on the Web. The flu has infected approximately 20 people in the U.S. and claimed the lives More»

Susan Boyle Puckers Up To Social Media

By Reshma Kumar at April 20, 2009 0 Comments

Susan Boyle Puckers Up To Social Media

She might not have ever been kissed but the latest internet sensation, Susan Boyle, has certainly gotten the kiss of approval via social media. Boyle who appeared on the TV Show, Britain’s Got Talent, More»

YouTube Losing $2 Million Daily

By Daya Baran at April 14, 2009 2 Comments

YouTube Losing $2 Million Daily

Google is spending more than $2 million a day on YouTube — and it is nowhere near seeing a return on that investment. Indeed, it may be losing up to $1.65 million daily on the video site.
According More»

YouTube a ‘half billion dollar failbucket’

Posted at April 07, 2009 0 Comments

It's the world's biggest, most innovative and most successful online advertising powerhouse. Which means Google's failure to "monetize" YouTube is down to one of two things. Either there's potential More»

YouTube Blocked In China

By Reshma Kumar at March 24, 2009 0 Comments

YouTube Blocked In China

Access to video sharing Website, YouTube, has been blocked in China. The site has been down in China for over 24 hours. Google seems to be unaware of the reasons for the blockage and is reportedly trying More»

Jack In The Box Takes A Bite Out Of Social Media

By Reshma Kumar at March 18, 2009 1 Comments

Jack In The Box Takes A Bite Out Of Social Media

Jack in the Box who’s TV commercials you have likely seen, has taken it’s marketing to the social web. The company started a video blog, Hang in there Jack, six weeks ago based  its popular More»

White House Ditches YouTube Over Privacy Complaints

By Daya Baran at March 02, 2009 0 Comments

White House Ditches YouTube Over Privacy Complaints

Responding to complaints by privacy activists, the White House has quietly abandoned YouTube as the provider of the embedded videos on the president’s official home page.
With the release of the More»

How To Create A Successful Viral Video Campaign

By Daya Baran at February 18, 2009 4 Comments

How To Create A Successful Viral Video Campaign

Gone are the days when you could upload a video on to YouTube and end up with a major international success. When Judson Laipply posted his six-minute “Evolution of Dance” video on YouTube More»

Surgeons Use Twitter To Perform Surgery

By Reshma Kumar at February 17, 2009 1 Comments

Surgeons Use Twitter To Perform Surgery

In a case of social networking meets medicine, Henry Ford Hospital has utilized social media to livecast a surgical procedure. During surgery to remove a cancerous tumor from a 60 year old patient suffering More»

Analysis of the Little Gordon Campaign for Caterer.com

By Greg Howlett at February 09, 2009 1 Comments

By Kevin Palmer One of my favorite things about social media is to see how marketers use it and to examine the strategies that are behind a campaign. Last fall Totaljobs Group Ltd ran a campaign for one More»

Viral Video can Work for B2B Too!

By LaSandra Brill at February 06, 2009 0 Comments

Viral Video can Work for B2B Too!

One of the questions I get most often is does Social Media Marketing work for B2B companies? There are a lot of very successful B2C examples from Ford to Comcast to Zappos. But when it comes to B2B, the More»

Internet 2008 in numbers

By Pingdom at January 22, 2009 0 Comments

What happened with the Internet in 2008? How many websites were added? How many emails were sent? How many blog posts were published? This post will answer those questions and many others with more interesting More»

Fatal Police Shooting On YouTube

By Daya Baran at January 12, 2009 1 Comments

Fatal Police Shooting On YouTube

The video of the fatal shooting of 22-year-old Oscar Grant at a train station near Oakland on New Year’s eve has made it to YouTube.
It has become a public relations nightmare for the authorities. More»

November Online Video Viewing up 34%

Posted at January 06, 2009 0 Comments

comscore-top-us-online-video-properties-videos-viewed-november-2008.jpg More than three-fourths (77%) of the US internet audience viewed online video in November 2008, driving the total of online videos viewed by US internet users to 12.7 billion, a 34% increase over the More»









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