The fast times at Google High are dissipating to hard times for the next while. With all the discussion right now about the economic hard times, the outlook for the tech sector is no less gloomy. Analysts are lowering their estimates on companies, expect search advertising spending to be flat and display ads to be hit harder, and the search market share to shift. According to a CNET report, Cowen and Company Analysts, Jim Friedland and Kevin Kopelman, are lowering their estimates on heavyweights Google, Yahoo, and others. “We are lowering our estimates on More»

Labels: google, Google. Search, Search, web marketing, Yahoo

Acccording to comScore unique visitors on Yahoo! Buzz surpassed Digg in April for the first time. Buzz got nearly 7 million U.S. unique visitors which is 74% growth over March.
Buzz, is a social news service by Yahoo! that is similar to Digg. These site can drive a large amount of traffic and comments to websites.
The following graph shows that, for the first time, Buzz’s traffic surpassing Digg’s in unique visitors per month.
What’s more, about 51% of Yahoo! Buzz users are More»

Labels: digg.com, web marketing, Yahoo

I was at the Opsource SaaS Summit today and sat in on a preso from the Lithium SVP, Amy Lewis, who talked about the value of online forums to companies. Some of the key points were as follows.
Why have an online forum:

Forum-ize your product line as part of your Web 2.0 marketing
Forums can be used for customer support as well as for marketing
Building a forum allows you to identify who your super users and because they are passionate, they represent a critical user group, a tribal base that are influencers.
Consumer groundswell can be positive or negative More»

Labels: Social Networking, web 2.0, Web Apps, web marketing

It’s raining widgets! But we knew that already. They have taken over Facebook, are being adopted by Facebook’s competitors, and now media companies are catching on and starting to use them as ads known as Google Gadgets. A few months ago I posted some ideas and examples and even in just a few months the widgets have advanced and are being used in even more creative ways so I’d like to add to that original list with by expanding on the idea of a microsite widget.
Like the Google Gadget examples More»

Labels: marketing 2.0, web 2.0, Web Apps, web marketing

Traditional Web Marketing needs to evolve, and this post intends to kick start the next generation.
What’s a corporate web site?It’s the domain they use after every advertisement where you can learn more about a company, ya know it, anycompany.com.
But we’re tired of the corporate website and all it’s happy marketing speak, stock photos of smart looking dudes or minority women crowded around the computer raving about your product, the positive press release, the happy customer testimonials, the row of executive portraits, the donations your corporate made to disaster relief, the one-sided More»

Labels: design, Internet Marketing, marketing 2.0, social media, web 2.0, web marketing, web strategy

Blog search engine Technorati announced that David Sifry, CEO and eight other employees are no longer with the company. Sifry said, “Technorati isn’t a place for idea-making any longer. It’s reached its “revenue-stage,” which Sifry said “strikes me with a bit of sadness.”
Technorati’s fate was sealed when Google Blog search entered the space. Googles’ vast crawlers have become a hugh competitive advantage as they crawl the web and index and organize the same information much faster that competitors can. With thousands of blogs posted every hour and 100,000 More»

Labels: Blogs, Microsoft, web marketing