Yahoo is launching a new service this week, Yahoo! Web Analytics, that allows online merchants, website owners, advertisers, and developers to track their performance with customers. It is intended to be an enterprise-class site analytics tool. To implement it, site owners add a JavaScript code snippet to their web pages. They get a visual representation of metrics in a combination of charts and graphs, can create dashboards, run custom reports, measure CPC, CPM, and CPA, analyze click paths, and more. The tool is in beta and is product of the acquisition and relaunching of More»

Labels: google, Web Analytics, Yahoo, YHOO

Wednesday’s event on “Web Analytics - Measuring Social Media Engagement” was a very interesting discussion with great perspectives and knowledge on this cutting-edge space. Many thanks to our very knowledgeable panel - Carla Bourque, VP Media & Entertainment, Nielsen Online, Eddie Smith, VP Marketing and Business Development, Socialmedia.com, Giovanni Rodriguez, Managing Partner, Conversation Group, and Rajiv Parikh, CEO, Position2. Thank you as well to everyone who attended and if you missed this event, don’t miss the upcoming Conference on October 29-30 on “Social Media Strategies” which will cover this subject in more depth. More»

Labels: social media, web 2.0, Web Analytics

I had a chance to chat with web analytics guru and eMetrics Summit founder Jim Sterne who will be speaking at Search Engine Strategies Aug 18-21 about the state of the web analytics.
1. What are some of the new developments in web analytics in the past year - what’s happening, seems like there are more players, more technology, new trends etc.
Everybody is interested in social media marketing analysis and mobile marketing metrics. There are dozens of companies are springing up trumpeting expertise and tools.
2. Thoughts of social media & web analytics. What More»

Labels: Web Analytics

Win a ticket to Search Engine Strategies in San Jose, CA on August 18-21, 2008 - a $2,000 value! Attend the WebGuild’s upcoming event on Web Analytics — Measuring Social Media Engagement on Wednesday, August 13 and enter the raffle for a chance to win. The winner will be announced at the end of the event. You must be present to win. Good luck!
More»

Labels: ses, social media, Web Analytics

A new speaker, Andreas S. Weigend, PhD, Principal, People & Data, Former Chief Scientist, Amazon.com, has been added to the panel for the next event on Web Analytics - Measuring Social Media Engagement on Wednesday, August 13. Joining Andreas on the panel will be Carla Bourque, VP Media & Entertainment, Nielsen Online, and John Squire, Chief Strategy Officer, Coremetrics.
This event will focus on the measuring user engagement on and off your web site. With the rise of social media, the conversation is taking place on blogs, social networks, forums, online communities, IM and More»

Labels: social media, Web Analytics

Day 1 - Monday, August 18, 2008
9:45am-11:00am
Universal & Blended Search
Moderator:
• John Tawadros, Chief Operating Officer, iProspect
Speakers:
• Shashi Seth, Chief Revenue Officer, Cooliris
• Johanna Wright, Director of Product Management, Google
• Cris Pierry, Senior Director of Product Management, Yahoo! Search
• Erik Collier, VP, Product Management, Ask.com
• Todd Schwartz, Group Product Manager, Live Search
1:30pm-2:30pm
Orion Keynote Panel: How Much Search is Enough?
Moderators:
• Kevin Ryan, VP, Global Content Director, Search Engine Strategies & Search Engine Watch
• Anne Kennedy, Managing Partner & Founder, Beyond Ink
Speakers:
• More»

Labels: Search, Search Engine Marketing, seo, Web Analytics

Search engine strategies will will be rolling into San Jose August 18 -22. This years conference will feature five session tracks over five days covering the latest in mobile search, video search, universal search, search optimization, web analytics and social media which are all fast growing channels for reaching customers. In addition to the expert sessions, the Expo Hall boasts more than 150 exhibitors and sponsors and multiple social events including the famed Google Dance and the SearchBash!SES is the leading destination for learning and networking in the growing search industry. The world’s top More»

Labels: Search, Web Analytics

According to the Online Measurement and Strategy Report on web analytics companies are failing to adopt a coherent strategy that ties in web analytics data with business objectives. About 18 percent of the firms surveyed said they had a strategy, 22 percent said they didn’t have a strategy and 56 percent said they were “working on it”.
Lack of budget and resources were sited as the most widespread barrier to implementing an effective online measurement strategy. The most widespread use of web
analytics tools was for reporting traffic figures, with 88 percent saying that it was an “important use” More»

Labels: internet trends, measurement, Web Analytics

Yahoo has agreed to acquire IndexTools, a leading provider of web analytics software for online marketing. The acquisition is intended to expand Yahoo’s set of services designed to maximize its clients’ online marketing efforts.
“Yahoo! believes that the ability to generate the most valuable and relevant insights is essential to seizing market opportunities and creating successful campaigns,” said Bassel Ojjeh, senior vice president and head of Yahoo!’s Strategic Data Solutions group. “We expect that the IndexTools’ technology platform will provide our customers the opportunity to more quickly uncover and act on these insights, enhancing Yahoo!’s status as a partner of More»

Labels: index, Search Tools, Web Analytics, Yahoo

YouTube has come out with a tool to help you answer the question of who’s watching you. YouTube Insight is a free video analytics tool that allows users who upload videos to YouTube to track the viewership on their videos including the geographic breakdown by region, as well as the popularity relative to all videos in that market over a given period of time. Uploaders can also delve deeper into the lifecycle of their videos to find out how long it takes for a video to become popular, and what happens to video views as More»

Labels: google, Web Analytics, Youtube