Reports are that Marissa Mayer, (NASDAQ: GOOG) will head up Google Health from Adam Bosworth. Bosworth , is on vacation and has decided to pursue other opportunities after that. Google is moving forward with work on our health products.
Earlier this year Microsoft enter the health search arena via the acquisition of MedStory.
Physicians are increasingly turning to search engines for answers and this is expected to increase with the growth of Tele-Medicine.
More»

Labels: Marissa Mayer, Vertical Search

Mike Arrington, broke this news. Appartenly, people the world over we shocked upon learning this. According to Arrington, AXcess News is a legitamate newspaper and is a member of the esteemed Online News Association, which purports to be a serious group of online news sites. The president of the ONA is Kinsey Wilson, the Executive Editor of USAToday.com.
More»

Labels: Vertical Search

Travel search engine SideStep announced the acquisition of social networking site TripUp.com.
User’s visit TripUp.com to gather current information from locals and fellow travelers who act as destination gurus with reviews about restaurants, attractions and places to party. Users also can find trip buddies to plan their travels and members share travel video, journals and photos.
“As travelers look for more information, the best way to get at it is through social communities and social networking,” Rob Solomon, president and CEO, told Brandweek. “The editorial content that is out there in guidebooks is More»

Labels: Social Search, Vertical Search, web 2.0

I see Google entering the space that Zillow, Trulia and a few others own right now. I am basing this on an article in the San Jose Mercury. Google already has most of the piece in place. It is a matter of packaging and branding at this point. You can read more here>>.
More»

Labels: Vertical Search, web 2.0

As the company realizes that it can no longer compete with Google, it is saying the future of web search is history. Yahoo says the model for getting information via the browser is outdated. In the future relevant information will be delivered directly to readers. “The future of the web is about personalization. Where search was dominant, now the web is about ‘me.’ It’s about weaving the web together in a way that is smart and personalized for the user,” said Tapan Bhat, VP, Yahoo!’s Personalised Home Page.
Interestingly, iGoogle is about personalization and Google has been making alot More»

Labels: Local Search, Mobile Search, Search and Marketplaces, Search Engine Marketing, Search Engine Optimization, Search Tools, Social Search, Vertical Search, Web Analytics

comScore, today released a study on the relationship between paid search marketing and retail e-commerce as of March 2007. The study revealed that e-commerce sites are the most frequent users of search engine marketing, with each of the top ten search engine marketers being either retail or comparison shopping sites. In March, nearly 20 billion sponsored links were served to U.S. Internet users from the top search engines, with eBay.com leading the charge as the top search engine marketer with 802 million (4.1 percent) of sponsored link exposures, followed by Smarter.com with 366 million (1.9 percent), and Shopping.com More»

Labels: Search and Marketplaces, Vertical Search, Web Analytics

Farzad Nazem, Yahoo’s CTO for the past 11 years has called it quits. Couple of weeks ago Susan Decker quit as Yahoo’s CFO. An SEC, filing outlines that Farzad will not we able to work for a competitor such as Google or Microsoft for 3 years nor can he solicit or contract Yahoo employees.
More»

Labels: Search Tools, Vertical Search

Susan Decker, the former CFO of Yahoo has been replaced by Blake Jorgensen. He will begin his new job on June 4, 2007. Susan was famous for saying that “It’s not our goal to be No. 1 in Internet search.” and that is precisely the plan the company has been sticking to. Here is the press release from Yahoo.
More»

Labels: Search and Marketplaces, Search Engine Marketing, Search Engine Optimization, Search Tools, Vertical Search

One in 10 web pages contains malicious code that could infect a user’s PC. Researchers at Google scrutinized 4.5 million pages to and 10% or 450,000 were capable of launching so-called “drive-by downloads”, sites that install malicious code, such as spyware, without a user’s knowledge, and a further 700,000 pages were thought to contain code that could compromise a user’s computer.
Drive-by downloads are an increasingly common way to infect a computer or steal sensitive information. They usually consist of malicious programs that automatically install when a user visits a booby-trapped website.
“To entice More»

Labels: Search Engine Marketing, Search Tools, Vertical Search

If your name does not come up on Google you are nobody according to an article published by the Wall Street Journal.
Today, employers frequently Google their candidate prior to even calling. Interviewers often search to see if what a candidate say on their resume could be verified online. More than 80% of executive recruiters said they routinely use search engines to learn more about candidates, according to a recent survey by executive networking firm ExecuNet. Nearly 40% of individuals have used search engines to look up friends or acquaintances with whom More»

Labels: Search Tools, Social Search, Vertical Search