Twitter is a highly popular and viral social media tool. It is considered a micro-blogging tool and means of staying in touch with friends and family - letting them know where you are and what you are doing, etc.. But how do we leverage this catchy social media tool that allows you to build followings and influence communities for enterprise? Here is a case study example of how Coverity did just that with the help of their agency, Position2.
About Coverity
Coverity’s static source code analysis solutions automatically enable better software quality by providing More»

Labels: social media, Social Networking, Twitter, web 2.0

Billionaire, T. Boone Pickens, has turned to social media big time to get his message out to more people in more places. T. Boone Pickens is a very successful and wealthy oil man. He is advocating the use of clean energy which is more environmentally friendly to reduce the dependence on oil not only for the U.S. but for all nations.  ”America is in a hole and it’s getting deeper every day. We import 70% of our oil at a cost of $700 billion a year - four times the annual cost of the More»

Labels: social media, Social Networking, Twitter

For several years, Sun CEO, Jonathan Schwartz has lobbied the SEC to allow disclosure of financial information through corporate blogs. In a landmark announcement, it seems that Mr. Schwartz may indeed get his wish, and with it, a historical decision that could break the age-old shackles that bound businesses to traditional media and distribution channels in order to satisfy full disclosure.
The SEC has announced that it will recognize corporate Web sites and blogs as channels for satisfying the full disclosure required by Regulation FD (Fair Disclosure).
According to the SEC announcement, “UNDER More»

Labels: government, social media, Twitter

The U.S. government is using social media technologies to reach out to the world, to start a dialogue, to influence foreign policy and to change the perception of the United Stated with the rest of the world.
With that the Department of State has set up Project Dipnote and created a YouTube Channel, a Blog, a Flickr photo album, a Twitter account, an account iTunes for podcast, RSS feeds and just recently launched More»

Labels: Flickr, social media, Twitter, Youtube

According to the a published by PRWeek/Manning Selvage & Lee, 28 percent of senior managers see increased spending in consumer generated media (CGM).
Marketers also view CGM as a tool for supporting brand and reputation. More than six in 10 say CGM is important for creating brand awareness (68%), building brands (64%), and being perceived as an innovator (60%). A sizeable proportion of marketers even tie CGM directly to ROI, with 43% saying it is important to sales.
In contrast, most marketers were unwilling to invest in CGM in 2007. Only 12% of respondents from More»

Labels: Blogs, social media, Twitter

Interesting article on how businesses are utilizing services such as Twitter to improve their organizations’ ability to collaborate and communicate with colleagues and customers.
The article touches on how British mining giant use Twitter to oversee an IT group in its minerals division in Denver. Tim Davis, CIO of Popeyes Chicken & Biscuits, a fast-food chain, says that he joined Twitter back in April after making a commitment to stay more informed about social media.
David Elwart, CIO of South Carolina Department of Parks, Recreation and Tourism, says that “There can be too much More»

Labels: social media, Twitter

Twitter has been a hot topic again over the past couple of days with speculation circulating that the company may purchase Summize. Although much of the activity on Twitter takes place via mobile, the traffic to the website has continued to grow substantially – the weekly market share of visits was up 500% for the week ending July 5, 2008 compared to the same week last year. Despite user complains about outages, Twitter has remained the most popular among the micro-blogging services. Last week, the traffic for Twitter was 12x higher than More»

Labels: Twitter

When Tim Russert died on June 13, NBC held off reporting the news for almost two hours and asked other TV networks to hold off reporting it so that his family vacationing in Italy could be notified first. However, long before Mr. Russert’s death was reported on air, it was on the Web, Twitter, and Wikipedia.
The Wikipedia entry on Mr. Russert’s page was updated at 3:01 p.m., forty minutes before NBC made the announcement on air. His biography had the date of this death and it was rewritten in the past More»

Labels: Blogs, Twitter, wikipedia

At the risk of correctly being called a hypocrite for writing about something I’m very sick of hearing other people write about I’m checking in to say I am nauseated by the length, breadth, and depth of Twitter coverage, especially by those that are obsessed with the dry issue of why Twitter appears to have failed to properly scale up the service to meet the growing demand.
Although it’s OK (and important) for Twitter to write about Twitter, I fear this is the beginning of more, and more, and more Techmeme coverage in what is a perfect More»

Labels: Twitter

Are there appropriate standards of conduct for social network communication or does anything go in the wild west of social networks, twitter, and blogging?
Ariel Waldman was the target of an online “stalker” who posted abusive comments about her via Twitter. She’s understandably upset about the harrassment and posted a long note about getting no satisfaction from Twitter despite responses including a call with the Twitter CEO, who seemed to feel the case fell outside of Twitter’s responsibility.
I’m trying to get Twitter’s response to Ariel because I have a feeling there actions may hinge on a couple of twists that More»

Labels: Twitter