CNN’s Social Media Backfires With False Steve Jobs Story
By Daya Baran at October 05, 2008 1 CommentsCNN’s foray into social media backfired when one of the debut posts turned out to be a bogus report claiming that Apple’s boss, Steve Jobs, had suffered a heart attack.
Apple shares fell as much as 5.4% percent after the post appeared on CNN’s iReport.com and circulated around the Web at warp speed. Apple shares rebounded after a company spokesman released a statement saying that the story was false.
The SEC is investigating the matter to determine whether the posting was intended to push down Apple’s More»
Labels: cnn, social media, Steve Jobs
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