The Facebook phenomenon continues. Yesterday Facebook announced that it has a whopping 300 million active users. Three. Hundred. Million. Users. For some perspective on how huge that is: There are only THREE countries in the entire world that have a population of more than 300 million. Those are China (1.33 billioThe Facebook phenomenon continues. Yesterday Facebook announced that it has a whopping More»

Social Media Effect: OK, if any company were to launch its big-bucks national ad campaign first on YouTube, it would be a tech company. That, we got. But even if it's a no-brainer to post the ads online More»

The goal of RoadTwip, as one third of the RoadTwip crew, Jolie O'Dell, writes on ReadWriteWeb, is to "stop spinning on the NYC/SF/LA axis of the tech world, get outside the echo chamber, test the IRL capabilities More»

30% stated they will be spending less over all, and over 55% plan on specifically scaling back search marketing, reallocating funds to email and social media. 88% percent said email was a high priority; More»

By Jason Harris | May 8, 2009 Social media moves so fast, it's hard to keep up. Here are the week's top stories in scan-friendly format: Retailers Favoring Social Media vs. Search for Marketing Steve Gillmor More»

So whose job is social media, anyway? Once again, not a few business owners eager to dip a toe into the promises of participatory digital media are looking to the teenager next door for "professional" More»

As Reprise Media Managing Partner Josh Stylman said to me earlier today, if you want to know about life in the NBA, @therealshaq is obviously more authoritative than @oprah. But how does a search engine More»

By Chris Crum - Thu, 05/07/2009 - 14:38 appssavvy is a direct sales team for the social media space, and is able to get a first-hand look at the world of marketing through social media apps, a trend that More»

New York—The Interactive Advertising Bureau has released Social Media Ad Metrics Definitions, which define standard metrics used to evaluate the performance of social media. The purpose of the document More»

Hoping to ingratiate themselves to today's social media-savvy shoppers, Kmart and parent company Sears are test-driving two new community sites: MySears and MyKmart. Built with help from consumer review More»

On day two the company made a couple of announcements about expanding its social media offerings for partners and developers. "We're the first vendor to release social media training and social media tools," More»

No book or blog can help you understand social media until you sign up and use the site. Seriously. Click around. Don't worry! We know it's awkward, but trust us -- you're not going to break anything. More»

We couldn’t have timed the launch of our Wikipedia monitoring service WikiAlarm better. This week the mainstream media has been embarrassed after quotes they published in an obituary were revealed More»

The reality is that it's very hard to weed out the real from the fake in social media. Facebook's fan page model was set up in part to do so but as Coca-Cola found, by not engaging they opened the door More»

by Karlene Lukovitz, 23 minutes ago Social media conversation is not only a subset of total word of mouth (WOM); it also differs substantially in content, according to research conducted by WOM research More»