Conventional wisdom states that there are two types of followers in social media. There are those who share your content, ‘like’, retweet or comment on your posts, and interact or converse with More>>

While 78% percent of corporate respondents say their company is using social media, only 41% say they have a strategic plan in place to guide such activity, according to a new study from marketing More>>

When you're having a bad day, just think: It could be worse. You could handle customer complaints at AT&T. Few brands engender as much social-media fury as the iPhone's exclusive carrier. More>>

Social Media is reinventing marketing, communications, and the dissemination of information. For many businesses and organizations, social networks represent hallowed grounds, bringing together customers, More>>

I recently attended a panel at an SAP annual conference in Orlando where the subject of social media and Social ... More»

The Norwegian newspaper Dagens Næringsliv reports that Facebook is misinforming advertisers about the number of users in the Oslo area. The question is whether the company’s visitor statistics can More»

According to a recent report by emarketer, business-to-business (B2B) spending on social media is set to increase dramatically over the next few years. Outsell, a company who provides business More»

The inevitable backlash against social media is under way, and it's about time. For too long, the concept of social media has been viewed ... More»

Like the bonus features after watching a film, social media has become a way of enhancing a person's visit, Mrs. Lewallen said. The most popular photos on ... More»

As social media marketing gets more and more popular, business owners all over are jumping on board and signing up for everything in site. ... More»

Entrepreneurs are spending too much time on online social media and have unrealistic expectations about results, says Ivan Misner, ... More»

By any measure the company has a long slog ahead thanks in large part to robust social media efforts to organize a boycott of the company - and poke fun of ... More»

"Historically, organizations tried to control risk by denying access to cyberspace, but that won't work with social media," said Robert Stroud, ... More»