If you could only bring 6 Social Media Pros to an island to start a Web 2.0 Marketing Department, who would they be?
Making it on Jeremiah’s list of ‘Social Computing Stategists’ got me thinking about my team, what we do, what we want to do and what’s next. My team is fairly new and we’ve been at it for about 9-months now and the various disciplines and skill sets of our team was built trial and error over the past few months. As we plan for the next fiscal year I can’t help but think big so I More»

Labels: marketing 2.0, social media marketing, web 2.0

One out of four online users are visiting social networking sites. This, according to a survey conducted by the Consumer Internet Barometer which is being reported on by MarketingVox. Such a high number is a testament to the popularity of sites such as MySpace and Facebook. This also suggests that “Online social networking is an integral part of many people’s lives and a natural extension of our means of communication which the internet has created. The next growth wave will be expanding and incorporating these networks into our business lives,” according to Lynn Franco, Director of The Conference Board More»

Labels: marketing 2.0, social media, social media marketing, Social Networking, social networks

Bookmarks inSuggest is now launched. It is a service that gives recommendations to users of bookmark services, based on personal taste. This improves the user experience on the Internet by giving suggestions that the users did not know they were looking for.
If a user of the bookmark service del.icio.us enters his/her username on inSuggest.com, the user will immediately get personal recommendations of web sites that the user might like. A special feature is the tag filter functionality.
“Personal recommendations will be a more important way of consuming content on the web, when the amount of online content is growing”, says More»

Labels: internet, social media, social media marketing, web 2.0

Here are the results of a survey of the adoption of Web 2.0 by organizations, with a focus on marketing practices/vehicles, conducted by DeCarolis Design and Marketing.
May Survey Results
1. My company’s marketing initiatives include the active implementation and use of these online collaborative media (by percentage):

2. How do you measure customer feedback on marketing campaigns?

3. Which of the following online marketing and advertising vehicles does your company use?
1. Email – 80%2. Display ads – 50%3. Video ads – 0%4. Webcasts/Podcasts – 20%5. Other emerging vehicles More»

Labels: social media, social media marketing, web 2.0

Good thing I drink Pepsi because according to Dr. Ralph Walton as pointed out by John McManamy, “Don’t Drink the Diet Coke,” there may be a correlation to depression and bipolar disorder to aspartame - the sweetener used in Diet Coke. What does this have to do with marketing? Well, as Brian Morrissey points out in Dell’s Hearing Test, try typing ‘Diet Coke’ in Google and see what comes up. Two of the top 5 search results are pointing to articles about how More»

Labels: Blogs, conversational marketing, Google. Search, social media marketing

In a survey conducted by Guidance and Synovate, in which they asked respondents: “When thinking about shopping online, what is most likely to make you return to a given shopping website?”, they found that 60% of people are drawn to online retailers with Web 2.0 tools and technologies. And of the respondents, they found that:
- 34% will return to sites that offer product and service recommendations. The majority, 41%, of the social web gen in the 18-24 age group were more prone to this than the boomer 55-64 age group.- 26% will return to sites that provide More»

Labels: social media marketing, Social Networking, web 2.0

“Don’t worry about people stealing your ideas. If your ideas are any good, you’ll have to ram them down people’s throats.” – Howard Aiken
As Dr. Aiken discovered, knowing which direction to go doesn’t mean much if you can’t get your team to follow. Thankfully, unlike Dr. Aiken we don’t have to convince people to buy in on an idea as crazy as building a computer at a time when phones were considered state of the art. But knowing that doesn’t make our job any easier.
All marketing campaigns come down to getting time, money, or resources and to be More»

Labels: social media marketing

The WebGuild’s Social Media Strategies Event on May 7 was very successful and a social affair. Many thanks to the stellar speakers: Sam Lawrence, CMO, Jive Software; Sylvia Marino, Executive Director - Community Operations, Edmunds.com; and Felix Serna, Sr. Director Global eMarketing, Sun Microsystems. They were highly knowledgeable and entertaining, and shared great anecdotes. Thank you as well to all who attended and we look forward to seeing you again. Photos of the event.

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Labels: social media, social media marketing, social networks

Here is a video explaining Social Bookmarking and how it works. See also post on Social Bookmarking Going Enterprise.

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Labels: social media, social media marketing, web 2.0

Social bookmarks are joining the ranks of utility navigational elements like print and email as a standard feature. For companies integrating Social Marketing into their Web Strategies and adopting Social Bookmarking, this can be a competitive advantage.
Bookmarking 2.0 or Social Bookmarking has been popular for about five years now. The old-school way of bookmarking web pages using your browser toolbar to “Add to Favorites” in IE or “Bookmark this Page” in Firefox is now considered archaic, basic, and standard. Newer and more advanced bookmarking tools have spawned which allow users to save links to pages using varying bookmarking services More»

Labels: social media, social media marketing, web 2.0