Motrin, the maker of pain relief meds, and subsidiary of parent company, Johnson & Johnson, has just made a major faux pas with its new Social Media Video Campaign “Wear My Baby”. Mothers everywhere are outraged and the backlash is reverberating around the Web. The Twitter chatter at #motrin and #motrinmoms is non-stop. YouTube videos in response to the ad, voicing outrage have also spawned. And, at the time of writing this piece, I can’t seem to access the Motrin Website and there is also no mention of any of this on the JnJ More»

Labels: social media, social media marketing, Youtube

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President Barack Obama’s weekly address - which has traditionally been a radio address for all US presidents - was delivered this week for the first time ever via a new medium: the Web! As the BarackObama.com Blog puts it “This marks the first time that a President-elect or President has turned the radio address into a multi-media opportunity. ” More change we can believe More»

Labels: barack obama, new media, social media, web 2.0

The protests happening in Los Angeles and San Francisco against the passing of Prop 8 have taken from the streets to the Web. Proponents of gay marriage have launched a new Website, JointheImpact.com, to organize supporters in an international protest. MySpace and Facebook are also actively being leveraged. A Facebook group called “1,000,000 Million Strong Against Newly Passed Prop 8″ has amassed about 68,000 members. And regular Twitter tweets and blog posts are also happening as well to keep in touch with and organize folks. “It’s massive,” said Scott Robbe, a gay More»

Labels: social media, web 2.0

The Obama Campaign successfully used the power of the Web and especially Social Media during the campaign for Presidency. They used blogs, videos (they even had Barack TV), chat, mobile, social networking sites such as Facebook and MySpace were a first for a presidential election, Twitter for micro-blogging,  RSS, social bookmarking, music, and lots of downloads and photos didn’t hurt either. Now that he is President elect, he is leveraging some of these same tools for his new transition Website, Change.gov. Complete with the familiar social media bling his supporters have come to expect and depend on, site visitors More»

Labels: barack obama, social media, web 2.0

The ANA (Association of National Advertisers) held its 2008 Annual “Masters of Marketing” Conference from October 16-19, 2008, in Orlando, FL. The theme of the conference was Growth, which held great importance given the current economic climate that the marketing industry faces.
The attendees, made up of client-side marketers, media and creative agencies and others, were polled via handheld devices about their marketing mix, budgets, plans, and tactics throughout the event. The questions and their responses are below.
How will you adjust your current marketing and media plans to account for the recent More»

Labels: online marketing, social media

Intel CEO, Paul Otellini, shows a new social-networking application targeted for businesses. He shows how an employee of a large organization is able to socialize and network with other colleagues, learn more about the company, and collaborate on projects.
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Labels: Collaboration, intel, social media, Social Networking

Intelligent use of the social media was central to the success of Barack Obama’s bid for the US presidency, according to Martin Thomas and David Brain, the authors of Crowd Surfing.
“When he was going for the democratic nomination he was the underdog, he didn’t have a huge budget and he relied very heavily on social media to mobilise people,” said Thomas, today a consultant, and formerly head of global communications planning at Mediaedge:cia. “And he truly did mobilise people, people who had never voted before. It was a movement. I saw people on More»

Labels: barack obama, social media

YouTube has a great Video Your Vote campaign right now where they are encouraging users to shoot videos of their voting experiences at their polling stations and share the experience with others on YouTube. The idea, being to hold your democracy accountable and report any problems encountered. This is being done in conjunction with PBS. Similarly, Twitter has what they’re calling a Twitter Vote Report where voters can tweet their reports on how the vote is really going during the election.
Here’s a how-to video on the YouTube campaign:
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Labels: social media, web 2.0

Chris Crum at Webpronews has done a great job analyzing the results from a recent survey taken by 500 IT managers and employees on their internet and social media habits at work.
Business owners often struggle with the question of whether or not their employees should be using social media in the workplace. There are obvious reasons why they shouldn’t, but there are certainly potential benefits as well, and unfortunately not a lot of clarity to the matter. So let’s look at this from several different angles.
FaceTime Communications conducted the survey asking over 500 IT More»

Labels: social media

Intel CIO, John Johnson’s, presentation on social media in the enterprise. This presentation was originally delivered at the CIO Executive Summit in Minneapolis. JJ provides fascinating insight into social media at Intel and answers some direct questions.
His slides cover improving employee productivity using social media, interacting with customers and suppliers, the risks, and legal issues. He discusses YouTube for recruiting, the business value of blogging, and demands it places on the infrastructure.
Presentation: Intel CIO - Social Media In The Enterprise
Social Media Strategies More»

Labels: enterprise, social media