Only 28 percent of Fortune 500 companies had any real presence in natural search, says a new study by Conductor.
$10 billion annually is spent on search-engine marketing, but Conductor believes that most Fortune 500 companies are spending too much money on the wrong strategy, paid search.
Natural search is the more difficult to leverage. While it is easier to gain immediate results with paid search, natural search has a longer tail. It must also be maintained more than paid search. But the prospective ROI of natural search is higher.
Studies show More»

Labels: seo

Online Marketing Blog has always been about more than search engine optimization, covering digital public relations, social media marketing and plenty of other internet marketing topics. And yet, SEO is a core component of nearly every thing we do in our consulting practice.
For the web site owners and marketers fairly new to the site optimization game, we like to offer tips based on common questions overheard in the course of providing SEO and internet marketing services.
Question: “Ensure your site is crawlable” What would be, in your opinion, the basic conditions that need More»

Labels: online marketing, seo

If you Google ‘recession proofing‘, you’ll find everything from recession proofing your job, life, diet, vacations, finances, wedding, retirement, etc. And, unlike other recession proof industries like healthcare, food, debt collection, tax filing, career services, energy, and tobacco, booze, porn, and gambling, high tech is not one of the recession proof industries. Most of us manage web sites, work on sites, and run businesses on sites. So, we are about to or are already walking a virtual tightrope. But before we all rush for the nearest exit, lets think about this for More»

Labels: recession, sem, seo, social media, usability 2.0, user experience, web 2.0, websites

It seems that every day there’s a new way to market to your prospects online. “Use Facebook,” one person says. “Try Twitter,” says another. But then your CEO is asking, “Why aren’t we at the top of Google?”
How do you make sense of it all? Where do you focus your efforts?
As the founder of a search and social media marketing firm with SaaS clients, let me share some experience.
Why Search?
In a typical B2B purchase, as many as 22 people are involved1. One of the most important players is More»

Labels: saas, Search, seo, social media

MarketingVox has a great article on how to increase Googlebot’s crawl visits and site indexability. The Googlebot visits some sites more often than others. Often indexed sites are thought to be more appealing to Google and on searches, they’re likely to appear higher for relevant keywords.
Here are a handful of tips that may encourage search spiders to visit your site more often. Most are old SEO standbys:
1. Make sure you’ve got a sitemap, which enables spiders to locate new pages more quickly. (Once spiders are on your site, they have a limited More»

Labels: frames, googlebot, javascripts, seo

Day 1 - Monday, August 18, 2008
9:45am-11:00am
Universal & Blended Search
Moderator:
• John Tawadros, Chief Operating Officer, iProspect
Speakers:
• Shashi Seth, Chief Revenue Officer, Cooliris
• Johanna Wright, Director of Product Management, Google
• Cris Pierry, Senior Director of Product Management, Yahoo! Search
• Erik Collier, VP, Product Management, Ask.com
• Todd Schwartz, Group Product Manager, Live Search
1:30pm-2:30pm
Orion Keynote Panel: How Much Search is Enough?
Moderators:
• Kevin Ryan, VP, Global Content Director, Search Engine Strategies & Search Engine Watch
• Anne Kennedy, Managing Partner & Founder, Beyond Ink
Speakers:
• More»

Labels: Search, Search Engine Marketing, seo, Web Analytics