Yahoo Finds Google Is Frienemy Amidst Advertising Deal Debacle
By Reshma Kumar at November 10, 2008 3 CommentsEver since the Google-Yahoo search advertising deal went sour, Yahoo has been left in a lurch yet again. Much like Microsoft decided not to buy Yahoo, Google has pulled out from the advertising deal that would have allowed Yahoo to run Google ads on its sites and that was worth an estimated $250 million to $450 million in the first year and up to $800 million annually thereafter for Yahoo. Google pulled out for fear of an investigation by the DOJ amidst talk of antitrust and competition issues.
According to More»
Labels: google, Search, search advertising, sem, Yahoo, YHOO
RSS


