Day 1 - Monday, August 18, 2008
9:45am-11:00am
Universal & Blended Search
Moderator:
• John Tawadros, Chief Operating Officer, iProspect
Speakers:
• Shashi Seth, Chief Revenue Officer, Cooliris
• Johanna Wright, Director of Product Management, Google
• Cris Pierry, Senior Director of Product Management, Yahoo! Search
• Erik Collier, VP, Product Management, Ask.com
• Todd Schwartz, Group Product Manager, Live Search
1:30pm-2:30pm
Orion Keynote Panel: How Much Search is Enough?
Moderators:
• Kevin Ryan, VP, Global Content Director, Search Engine Strategies & Search Engine Watch
• Anne Kennedy, Managing Partner & Founder, Beyond Ink
Speakers:
• More»

Labels: Search, Search Engine Marketing, seo, Web Analytics

Marchex, today announced that it has launched Marchex Connect 2.0, its next-generation local advertising platform. Marchex Connect 2.0 integrates three important advertising products: online advertising, call-based advertising and Business Profile Pages, which are fully trackable branded web pages that give advertisers an immediate local online presence.
Marchex Connect serves national advertisers who want to target locally and large businesses, such as Yellow Pages and media companies, who want to sell local advertising under their own brand to their customers. In addition, the company has formed the Marchex Digital Platform Group, uniting Marchex’s voice services, More»

Labels: Advertising, local, Search

According to comScore, it is becoming increasingly important for retailers to not only understand the online marketplace but also how online marketing can help increase offline sales. #1. Search advertising provides higher sales lift than display advertising, but when combined, the synergy provides the highest lift… When comparing the offline sales impact among consumers exposed to ‘search advertising only’ with the impact among consumers exposed to ‘display advertising only’, search holds More»

Labels: display, Online Advertising, Search

The Yahoo Search Blog announced they have made “significant enhancements” to how they show news results in the web search results. Yahoo is now showing news results in different positions throughout the web search results, based on their new “News Direct Display (DD)” algorithm. In addition, Yahoo improved how they detect news queries and will show more news boxes in the search results due to that improvement. More>>
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Labels: Search, Yahoo

Search engine strategies will will be rolling into San Jose August 18 -22. This years conference will feature five session tracks over five days covering the latest in mobile search, video search, universal search, search optimization, web analytics and social media which are all fast growing channels for reaching customers. In addition to the expert sessions, the Expo Hall boasts more than 150 exhibitors and sponsors and multiple social events including the famed Google Dance and the SearchBash!SES is the leading destination for learning and networking in the growing search industry. The world’s top More»

Labels: Search, Web Analytics

American Airlines and Google have reached an agreement over it lawsuit claiming Google’s search engine directed users to advertisements for the airline’s competitors. American was seeking unspecified damages for trademark infringement.
American was upset that when Google users entered search terms such as AAdvantage, the trademark name of its frequent-flier program, the results included Web sites that had no connection to American. The airline said the results could confuse consumers and divert customers from its own Web site.
Google compared its policy to grocery stores that give shoppers a More»

Labels: google, keywords, Search

Brad Smith, Microsoft’s top legal counsel told the US Senate that on June 8, he met Yahoo CEO Jerry Yang at the San Jose, Calif. airport and Yang told Microsoft executives that a partnership with Google would isolate Microsoft. Smith, Microsoft’s top legal counsel said Yang is conspiring with Google to freeze Microsoft out of the web search business and turn the market into a duopoly and that it would hurt competition.
Yahoo struck the partnership with Google to ward off an unsolicited bid by Microsoft to buy Yahoo. Search marketers and advertisers More»

Labels: google, Microsoft, Online Advertising, Search, Yahoo

Reuters is reporting that AOL’s parent TimeWarner is seeking to sell the property to either Yahoo or Microsoft. The discussions between the companies “have taken on new urgency ahead of Yahoo’s Aug 1 shareholders meeting.”
Discussions with Time Warner have accelerated as both Yahoo and Microsoft view AOL as beneficial to leverage their positions in online advertising. Over the past two years AOL focused on turning itself into a one-stop online advertising outfit.
Microsoft’s interest in acquiring AOL would serve to bulk up its display advertising business as well as gain more traffic More»

Labels: AOL, Microsoft, Online Advertising, Search, Yahoo

A US Senate subcommittee heard testimony today about the competitive implications of Yahoo’s recent deal with Google, which will see the company mix ads supplied by Google with its own on search result pages. They also heard from Microsoft’s top lawyer, Brad Smith. Their testimony presented radically different pictures of what constitutes competition in the search market, how this deal will affect that competition, and the ongoing negotiations between Microsoft and Yahoo. More >>
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Labels: google, Microsoft, Online Advertising, Search, Yahoo

Today, Yahoo! Search is taking another step in extending the Yahoo! Open Strategy with the launch of Yahoo! Search BOSS, a web services platform that allows developers and companies to create and launch web-scale search products by utilizing the same infrastructure and technology that powers Yahoo! Search.
The goal with BOSS (Build your Own Search Service) is simple — foster innovation in the search landscape. As anyone who follows the search industry knows, the barriers to successfully building a high quality, web-scale search engine are incredibly high. Doing so requires hundreds of millions of dollars More»

Labels: Search, Yahoo