Yahoo has agreed to acquire IndexTools, a leading provider of web analytics software for online marketing. The acquisition is intended to expand Yahoo’s set of services designed to maximize its clients’ online marketing efforts.
“Yahoo! believes that the ability to generate the most valuable and relevant insights is essential to seizing market opportunities and creating successful campaigns,” said Bassel Ojjeh, senior vice president and head of Yahoo!’s Strategic Data Solutions group. “We expect that the IndexTools’ technology platform will provide our customers the opportunity to more quickly uncover and act on these insights, enhancing Yahoo!’s status as a partner of More»

Labels: index, Search Tools, Web Analytics, Yahoo

Surf Canyon has released a tool that will improve your search experience and provide real-time personalization. The tool calculates instantaneous relevancies to queries and recommends pertinent search results.
The tool claims to:1) Improve your search on Google, Yahoo! and MSN2) Quickly locate relevant information that’s buried deep within the search results3) Provide real-time personalization based on user behavior
We have not had a chance to test drive this tool but if anyone has comments please do let us know.
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Labels: relevance, Search Tools

Google has launched a new non-Google branded site called SearchMash which is designed to serve as an experimental testing ground for user interface ideas without the Google brand skewing the objectivity of the results.
Here are 14 observations on SearchMash:1. The character count on the SearchMash homepage is even less than the Google.com classic homepage.2. With SearchMash, there is no search button but there are instructions to ‘hit enter to get results’ but those directions disappear on the search results page. I always hit ‘enter’ myself versus clicking the “Google Search” More»

Labels: Blogs, google, internet, measurement, Search Engine Strategies, Search Tools, SearchMash, websites, wikipedia

Google is using YouTube to post videos that explain how, when, and why they collect information about searches, and how you can protect your privacy while using our search engine.
In the first video, you can learn about some of the information collected eg. IP addresses, cookies, and search queries and how they this information is used to improve your search experience as well as prevent against fraud and other abuses.
Google’s search algorithms are designed to take your personal preferences into account, including More»

Labels: Online Advertising, personalization, Privacy, Search Tools

Out Googled is a period series covering the strategies of companies and even entire industries to counter the enterance of Google (GOOG) in to their domain.
At its core Google is search and advertising, however the company has many tentacles and its looming presence can be felt in many areas such as;- online applications- mobile & telephony- ecommerce & content- social networking- gaming & virtual worlds- hosting services- measurement & analysis- publishing & broadcast- space technology
Google is rapidly More»

Labels: Mobile, Online Advertising, Search Tools

In a recent book published by O’Reilly called High Performance Web Sites, author Steve Sounders, Chief Performance Yahoo!, outlines tips, tricks and best practices to increase the speed of your web site. He outlines 14 specific rules that will cut 20% to 25% off response time when users request a page. According to the author even highly optimized pages, such as Yahoo! Search and the Yahoo! Front Page, were able to benefit from these surprisingly simple performance guidelines.
The book explains how you can optimize the performance of the Ajax, CSS, JavaScript, Flash, and images that you’ve already built into More»

Labels: Search Tools, web 2.0, Web Analytics

Answers.com (nasdaq: ANSW) reported that traffic on its web property dropped 28% last week due to a change in Google’s (nasdaq: GOOG) search algorithm.
Answers.com is heavily dependent on Google for search-related traffic, and this has already impacted its stock price and possibly will online advertising revenues.
The company is in the process of acquiring Dictionary.com for $100M and has file a offering papers with the SEC to raise $140M for the related purchase. The primary motivation for the deal is to secure a steady source of direct traffic and mitigate from dependence on search engine algorithms.
Bob Rosenschein, CEO of More»

Labels: Search Engine Optimization, Search Tools

The Searchnomics 2007 Conference videos are now available. Here are the Keynote videos. Watch all the videos here.
Bill Tancer, General Manager, Global Research, Hitwise
Marissa Mayer, Vice President, Search Products and User Experience, Google Inc.
James M. Lamberti, Senior Vice President, Search and Media, comScore
Melanie Mitchell, Vice President of SEO/SEM, AOL
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Labels: Search and Marketplaces, Search Engine Marketing, Search Engine Optimization, Search Tools, Searchnomics

Google’s revenues have surpassed Microsoft’s revenues from sales of Windows for PCs for the first time according to SeattlePI.com.
This major shift demonstrates that the computing platform is transitioning from the desktop to the web. Microsoft’s Windows division reported revenue of $3.808 billion in the quarter ended June 30. During the same period, Google posted revenue of $3.872 billion. Microsoft’s Windows has an operating profit of $2.8 billion or 74% profit margin while Google’s operating profit was $1.1 billion or 29% profit margin. Microsoft is projecting revenue growth of 9-10% in the Windows division this fiscal year More»

Labels: Google Apps, Mobile, Search Tools

Google has acquired high resolution aerial photography camera company to boost Google’s mapping service. Google’s mapping technology power popular products such as Google Earth, Google Maps and it is a key piece of Google Local and Google Mobile services.
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Labels: Local Search, Maps, Mobile, Mobile Search, Search Tools