Google’s obsession with usability is well-established. They use human evaluators to test search results and many algorithmic methods to establish quality scores that can impact rankings, such as the recently introduced site speed value. There are a number of common usability elements of business websites which I bGoogle’s obsession with usability is well-established. They use human evaluators More»

I rate search engine optimization on content accessibility, popularity, and usability. We can say that content is well optimized for search engines when it is accessed as soon as it published, generates More»

Recently the company I worked for made a big decision to rebrand and with it came the dreaded domain name change. We are also having a new website being built so another SEO favourite URL’s. This More»

With SMX West this week, I was going to hold off on the 2nd part of my hands-on SEO Audit series.  Then I remembered that heck – I’m not going to be there so I bet enough other people in our More»

Competition is stiff these days. It’s getting harder and harder to achieve optimal search engine rankings, at least without professional help. So how to compete in a space where it might not be feasible More»

I was going to sit down and write a post with my usual brand of geekiness. You know, some more eye-watering patent or IR paper analysis that the search world uses to get to sleep at night?  Then More»

Personalised search is Google’s latest tactic of boosting rankings for domains that users have shown they are more likely to visit based upon their search history. It can be disabled, but when it’s More»

If “Content is King” and “Links are Queen” when it comes to SEO, ecommerce sites must be like America – no king and no queen (but there is opportunity)! To put it another More»

Giving your selected content more exposure via featuring it is a good idea because this way: (1) You attract more attention to your best articles (or those that you need more attention for); (2) You allow More»

Displaying links to previously published related posts in the bottom of each article has numerous benefits: (!) Dramatically increase click-through (people who are very interested in the topic are most More»

Welcome to part one in a series of articles on the anatomy of a hands-on SEO site audit!  This was originally just going to be one article.  But then my book-length article nature came up squarely against More»

I’m just coming up to the end of my first year of being an In House SEO, and it was clear in the first few months how much more beneficial it was to be on the client side rather thank the agency More»

I count my lucky stars that my fortunes don’t rely on SEO and PPC alone. I’m happy to be part of a couple of agencies with a full range of interactive and traditional marketing solutions. That More»

Quite a long time ago we discussed best practices for URL structure – that old post needs both an update and more details to discuss. So I decided to start a new post summarizing and discussing various More»

One of the most popular articles on SEJ is about using social media profiles for Online Reputation Management (ORM), which is a great starting point for ORM, however, there are some problems whose solutions More»