If the series of tests that Google engineers are doing on their search portal is any indication of what may soon become of the Google Search, then we might be looking at Social-powered Google search engine in the near future. According to Ben Gomes in a post at the Official Google Blog, they are conducting “little experiments” and testing of everything from the barely visible to the glaringly obvious.”
One of these experiments involves manipulating the search results not by Google’s automated machines but by Google users. In the screenshots provided, the green up More»

Labels: google, Search, social media

Russian startup, Yandex, is the most popular search engine in Russia with 55% of the market compared with Google’s 21%. Currently, there are 33 million Russians online (as many people as in Britain and more than France) and that is expected to grow to 60 million in the next five years (by 2013).
In 2000, the company had revenues of $400,000 and was valued at US$14 million. Last year, it had revenues of US$170 million and is planning a US$2 billion public offering that would give the company a public valuation More»

Labels: google, russia, Search, yandex

Satya Nadella, Microsoft’s Senior Vice President of the Search, Portal & Advertising Platform Group was the opening keynote at Search Engine Strategies Conference this week. He spoke on Microsoft approaches search and how the company intends to shape trends in search development and how they intend to exploit them. Nadella assured the audience that Microsoft is pursuing these things with a long-term perspective and the intent of staying in the fight.
Nadella outlined three key factors causing the industry’s evolution: 1) user intent 2) content and context and 3) advertising efficiency.
He said More»

Labels: google, Microsoft, Online Advertising, Search

In China, India, and other Asian countries, there is a strong preference for baby boys and many services have popped up that use modern ultrasound technology that determine the sex of a fetus in minutes. If is the fetus is determined to be a girl, it usually ends in an abortion.
The outfits providing such services are using Google Adwords primarily to reach customers and Indian activists are taking Google to court for profiting from the death of millions of baby girls. The group is alleging that ad products for enabling More»

Labels: don't be evil, google, Online Advertising, Search

Day 1 - Monday, August 18, 2008
9:45am-11:00am
Universal & Blended Search
Moderator:
• John Tawadros, Chief Operating Officer, iProspect
Speakers:
• Shashi Seth, Chief Revenue Officer, Cooliris
• Johanna Wright, Director of Product Management, Google
• Cris Pierry, Senior Director of Product Management, Yahoo! Search
• Erik Collier, VP, Product Management, Ask.com
• Todd Schwartz, Group Product Manager, Live Search
1:30pm-2:30pm
Orion Keynote Panel: How Much Search is Enough?
Moderators:
• Kevin Ryan, VP, Global Content Director, Search Engine Strategies & Search Engine Watch
• Anne Kennedy, Managing Partner & Founder, Beyond Ink
Speakers:
• More»

Labels: Search, Search Engine Marketing, seo, Web Analytics

Marchex, today announced that it has launched Marchex Connect 2.0, its next-generation local advertising platform. Marchex Connect 2.0 integrates three important advertising products: online advertising, call-based advertising and Business Profile Pages, which are fully trackable branded web pages that give advertisers an immediate local online presence.
Marchex Connect serves national advertisers who want to target locally and large businesses, such as Yellow Pages and media companies, who want to sell local advertising under their own brand to their customers. In addition, the company has formed the Marchex Digital Platform Group, uniting Marchex’s voice services, More»

Labels: Advertising, local, Search

According to comScore, it is becoming increasingly important for retailers to not only understand the online marketplace but also how online marketing can help increase offline sales. #1. Search advertising provides higher sales lift than display advertising, but when combined, the synergy provides the highest lift… When comparing the offline sales impact among consumers exposed to ‘search advertising only’ with the impact among consumers exposed to ‘display advertising only’, search holds More»

Labels: display, Online Advertising, Search

The Yahoo Search Blog announced they have made “significant enhancements” to how they show news results in the web search results. Yahoo is now showing news results in different positions throughout the web search results, based on their new “News Direct Display (DD)” algorithm. In addition, Yahoo improved how they detect news queries and will show more news boxes in the search results due to that improvement. More>>
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Labels: Search, Yahoo

Search engine strategies will will be rolling into San Jose August 18 -22. This years conference will feature five session tracks over five days covering the latest in mobile search, video search, universal search, search optimization, web analytics and social media which are all fast growing channels for reaching customers. In addition to the expert sessions, the Expo Hall boasts more than 150 exhibitors and sponsors and multiple social events including the famed Google Dance and the SearchBash!SES is the leading destination for learning and networking in the growing search industry. The world’s top More»

Labels: Search, Web Analytics

American Airlines and Google have reached an agreement over it lawsuit claiming Google’s search engine directed users to advertisements for the airline’s competitors. American was seeking unspecified damages for trademark infringement.
American was upset that when Google users entered search terms such as AAdvantage, the trademark name of its frequent-flier program, the results included Web sites that had no connection to American. The airline said the results could confuse consumers and divert customers from its own Web site.
Google compared its policy to grocery stores that give shoppers a More»

Labels: google, keywords, Search