Advertising networks pool advertising space at large numbers of websites and then offer this space to advertisers as part of targeted click packages. These networks have been growing dramatically and enjoying great success as advertises struggle to maximize the amount of activity they get for a given campaign.
The New York Times reports and offers an interesting travel market case study that suggests advertisers are shifting their focus from campaigns with larger publishers at higher cost to campaigns where they can maximize the number of clicks per dollar spent.
Unfortunately for advertisers the equations grow increasingly complex after allowances are More»

Labels: Advertising, Click Fraud, PPC

Google’s adwords and adsense pay per click juggernauts appear to be sucking the life out of old media says stock watcher Henry Blodget, author of the Silicon Alley Insider technology stock blog.
Blodget noted that online advertising is flowing online at a “frantic” rate, and Google captured twice as much of the new revenue as its closest three competitors combined.
Where offline advertising increased by about a billion from 2006 to 2007, online ad spending increased 4 billion with Google scooping up a whopping $2.7 billion of that $4 billion increased spend. As Blodget notes about a third More»

Labels: Advertising, Online Advertising, PPC, Yahoo