Danny Sullivan has a great post on the conflict of interest facing Google with the consummation of DoubleClick. DoubleClick is online behavioral target ad network. DoubleClick also owns Performics, one of the largest paid inclusion and pay for performance providers. Danny points out that by owning Performics, Google is essentially competing with is customers - in this case SEO and SEM specialists. Even the perception of such can be dangerous to Google’s search and advertising business as it erodes the trust of the professional services industry that has built Google’s revenue base.
Google has been shopping Performics since May 2007 More»

Labels: doubleclick, performics