Technology executives and the University of California-San Francisco’s have banded together to create a special YouTube channel, a Facebook group and a widget to raise awareness for a degenerative brain diseases called Creutzfeldt-Jakob, after learning that former Apple & Netscape executive Mike Homer had been diagnosed with it.
This partnership seeks to tap into the internet’s ability to reach a far larger audience to help spread awareness and get people to seek treatment sooner. It represents a new twist in the tradition model of the typical disease campaign. The campaign is being spearheaded More»

Labels: online health, social media, Youtube

One area where Microsoft is leaving Google behind is in online health care. Today Microsoft teamed up with Verisign to offer OpenID for users of HealthVault, which is a free service that enables consumers to store and manage their health information online.
“HealthVault is about empowering people to take control of their personal health information, and that means making their Web experience easier while also helping them safeguard their privacy,” said George Scriban, senior product manager, Microsoft Health Solutions Group. “That’s why we’re happy to give our users More»

Labels: Microsoft, online health, verisign

Healthline is the latest company to launch an ad network. The network will allow the health care advertisers to reach consumers in a far more targeted way. Healthline reaches 10 million unique users through publishers including AARP, Self.com, Meriam Webster and US News and World Report and will use it Semantic Taxonomy to enable ad targeting.
According to a recent Nielsen//Netratings report, health advertising networks deliver about 9 million impressions each month. Rather than selling a generic ad on several different networks, it makes sense to target a specific ad to a health network More»

Labels: ad networks, Online Advertising, online health

Time Inc. is bringing back to life Health.com to capitalize on the growing demand for online health information and services. The relaunched portal will include an interactive component to enhance the user experience, feature blogs, a full symptom and drug database, and tips on healthy living.

Health.com will join an already crowded space. The leader in the space is WebMD, with 19.9 million unique visitors, Waterfront Media’s Everyday Health, with 14.7 million uniques; AOL Body, with 12.1 million; Revolution Health, with 11.5 million; and the National Institutes for Health at NIH.gov, with 9.6 More»

Labels: google health, microsoft health, online health, online services

Microsoft launched a free web site for managing personal health and medical information called HealthVault. The site search will be powered by Live.com and the web site will be ad supported.
HealthVault enables users to search and find information about health care and provides users a repository to store health-related data such as medical histories, immunizations and records from the doctor’s office and hospital visits as well as measurements from devices like heart rate monitors.
The web site enables users to invite and share their information with doctors and family members and other people they trust.
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Labels: Microsoft, online health, online services