Bill Gates will today announce the launch of Search Server 2008 to rival Google’s Search Appliance. The software allows users to search files and documents inside their corporate network. However unlikely the expensive Google Appliance which is a box with software, Microsoft will offer the service as a free software download. Yes, you heard that right! No hardware, no packaged software. It will be a web offering featuring online administration, reporting and provisioning features.
Essentially, Microsoft is beating Google at it own game with this web offering. Today’s announcement More»

Labels: Microsoft, Online Advertising, Search

Glam Media and Adconion Media plan to announce today the completion of new funding reports the Wall Street Journal. Investors have been pouring money into online ad networks that sell ads that appear on third party web sites as advertisers are looking for ways to reach target audiences.
Glam, based in Brisbane, Calif., has raised $65 million from investors to date. Glam plans to use the funding to expand its international operations and network of partner sites and to acquire other sites and advertising technology. The company is targeting revenue of $100 More»

Labels: Glam, Online Advertising

According to Click Forensics, click fraud rates for content networks grew to 28.3% in Q4 2007. In other words 28 cents from every dollar went to fraud. What this report is saying is 28.3% of (PPC) providers and publishers revenue/profits are attributed to fraud. I found it disturbing that the rate was so high and if concerned that advertisers could use the information to take legal action against pay-per-click (PPC) providers and publishers to reclaim their ad spend. So I set out to clarify it.
I asked Click Forensics CEO Tom Cuthbert if he could provide me more More»

Labels: Click Fraud, Online Advertising, Search

Microsoft’s bid for Yahoo is all about online advertising. Steve Ballmer, Microsoft’s CEO has said that in a few years online advertising will account for as much as 25% of Microsoft’s revenue. Ballmer is hoping that acquiring Yahoo will help Microsoft catch up to Google. However, acquiring Yahoo will not give Microsoft the revenue nor the search market share it is seeking for, as Yahoo’s strength is in display advertising not search advertising.

Microsoft Seven Times Bigger Than GoogleMicrosoft’s share of the display advertising market is already about 7 More»

Labels: Microsoft, Online Advertising, Search, Yahoo

AOL’s continues to build out advertising unit announcing two more purchases recently. Its advertising unit beat expectations when earnings were reported while operating income for its subscriber unit dropped 70% due to the sale of its internet access business in Great Britain and France.
Last week Time Warner’s new CEO Jeff Bewkes, announced the company is looking at possibly shedding the traditional dial-up business, the company’s cable unit and possibly spinning off its advertising business.
The company is organizing all their advertising divisions into a single unit to better compete with Google, Microsoft, Yahoo and ad networks such as More»

Labels: Microsoft, Online Advertising, Yahoo

Here are the Top 10 online advertisers for January 2008. Estimated spending reflects CPM-based advertising online, and excludes search-based advertising, paid fee services, performance-based campaigns, sponsorships, barters, partnership advertising, advertorials, promotions and email. Impressions reported exclude house ads, which are ads that run on an advertiser’s own or related property, and co-branding relationships. Data supplied by Nielsen Online AdRelevance and chart by Marketingcharts.

More»

Labels: Online Advertising

Here is the latest online ad spending breakdown, by industry, as of January of 2008 from Nielsen Online AdRelevance. This chart does not include paid or performance based advertising.

More»

Labels: Online Advertising

Google’s share of the U.S. online advertising market dropped to 23.7% from 24.2% in the third quarter reports IDC.
Online advertising is made up of primarily display and paid. Google still maintains a dominant position in paid advertising. However, display advertising is experiencing tremendous growth as brand advertisers are shifting their ad spend from traditional media to the web because that’s where the audience is.
That is why Google is busy releasing applications and services daily, partnering and acquiring properties that engage audiences so that they can get a bigger share of the display ad More»

Labels: Online Advertising, online services

Yahoo is acquiring Maven Networks for US$160 million. Maven, is an online video ad insertion company. Their clients include Fox News, CBS Sports, Hearst, The Financial Times and Gannett.
Maven’s technology identifies the right moment during a video to show a specific ad. Yahoo will integrate the technology in video as clickable ads, interactive ads and short clips. According to Yahoo these formats have proved far more effective than preroll ads, which are ads that appear before the content the viewer is trying to see.
“We really see this deal with Maven as creating one of the most robust video platforms in More»

Labels: Online Advertising, social media, Yahoo

The Russian online advertising market doubled again in 2007 to US$369 million and is expected to reach $685 million in 2008.
Search and contextual advertising accounted for US$210 million or 57% of total spending while display (banner) advertising spending was US$159 million or 43%.
The combined revenues of two largest Russian internet companies Yandex and Rambler is expected to reach US$232 million in 2007, or 63% of the Russian internet advertising market. It’s estimated that Google earned US$10 million in Russia in 2007 that is less than 3% of the More»

Labels: Online Advertising