Interesting comment by David Hallerman, senior analyst at eMarketer
“Several elements unique to the Internet will support continued US ad spending growth even if other media falter.”
“The greater ability to measure ads online will likely encourage marketers with reduced budgets,” Mr. Hallerman said. “Those same marketers are finding that the audiences they need to target are spending more of their media time on the Web.”
Search will account for the largest portion of online ad spending in 2008, at 40%. That percentage will decrease slightly through 2012, More»

Labels: Online Advertising, Search, social media

Yell has started to play against Google at its own game. Yell is an online advertising syndication which allows florists, caterers and funeral directors that use its online listings to extend their reach to other websites.
Yell will charge the small and medium-sized businesses an annual fee for the service. Partner sites will receive a share of the revenues, calculated on a pay-per-click basis just like Google Adsense. “If you think about Google, a lot of their traffic comes from other sites,” says John Condron, chief executive. “This is nothing new.”
Half-a-dozen More»

Labels: Online Advertising

eBay (EBAY) unveiled the eBay Partner Network, a new global affiliate program for publishers driving traffic to eBay. The affiliate network will be in-house, designed to more fully align the programs across eBay’s global properties and give affiliates expanded access to revenue opportunities across its platforms. Previous eBay’s affiliate program was run by ValueClick (VCLK), whose shares a taking a big today. ValueClick in a full service integrated online marketing company.
“Affiliate partners are central to eBay’s ongoing strategy of improving the user experience and increasing engagement,” said Matt Ackley, vice president of Internet marketing More»

Labels: eBay, Online Advertising, online services

Google’s adwords and adsense pay per click juggernauts appear to be sucking the life out of old media says stock watcher Henry Blodget, author of the Silicon Alley Insider technology stock blog.
Blodget noted that online advertising is flowing online at a “frantic” rate, and Google captured twice as much of the new revenue as its closest three competitors combined.
Where offline advertising increased by about a billion from 2006 to 2007, online ad spending increased 4 billion with Google scooping up a whopping $2.7 billion of that $4 billion increased spend. As Blodget notes about a third More»

Labels: Advertising, Online Advertising, PPC, Yahoo

U.S. District Judge Louis Stanton denied Viacom’s (VIAb) request to amend its complaint against Google to add a claim for punitive damages. The judge said that common law punitive damages cannot be recovered under the Copyright Act.
Viacom has files a $1 billion frivolous lawsuit against Google’s YouTube which is an online video sharing service. Eric Schmidt has previously said that, “Viacom is a company built on lawsuits … look at their history”. Schmidt also pointed to the fact that Viacom was currently being run by a former general counsel of the company, Philippe Dauman. The company More»

Labels: Online Advertising, online services, Youtube

I met with AOL’s (TWX) EVP Curt Viebranz not long ago and now I learn that he is fired. He was appointed the new President of Platform A four weeks ago. Platform A in an umbrella group under which AOL’s advertising properties are organized. Curt was previously President of TACODA, a behavioral targeting ad network. Here is a list of their advertising acquisitions to date:
* Feb 2008, Buy.At, online affiliate marketing network* Feb 2008, Goowy, widget creator* July 2007, TACODA, behavioral targeting ad network* May 2007, ADTECH AG, More»

Labels: AOL, Online Advertising

Compete.com’s report on Top Social Networking Sites for February 2008 shows Fubar.com was the fastest growning social networking site. The site has grown 3,272,217% in 12 months. As a result of this report the site is getting tremendous publicity and the founders/operators are knocking on the doors of venture capitalists using the Compete report and others as validation.

Fubar.com launched as Lostcherry.com in 2006. The site ramped up to about 200,000 users by October and then changed the name to Cherrytap.com. After changing the name to Cherrytap.com the company embarked on a public relations campaign promoting More»

Labels: Online Advertising, Social Networking

AOL plans to launch up to 30 web sites to appeal to a larger audience and attract more advertisers. The plan is launch the sites by the end of 2008 in order to increase its online advertising presence.
Last year, AOL introduced 20 to 30 sites new sites such as “Asylum,” a men’s lifestyle site, and music site “Spinner” to go after niche interests within broader categories. , said Bill Wilson, executive vice president of programming. He declined to say what kinds of AOL is planning to start this year.
In 2007, as AOL shifted its focus to ad More»

Labels: AOL, Online Advertising

The chart shows billings for Avenue A | Razorfish from 2004 - 2007. Community and entertainment verticals experienced very strong growth. I can only conclude that the money is going to social networking, video sharing, photo sharing and other new media sites.
Category 2004 2007 ChangeCommunity $10,951,355 More»

Labels: Online Advertising, social networks

TNS, a world leader in market information and insight, announced that it has agreed to acquire Compete.com for a total of US$150 million. An initial cash payment of US$75 million will be made upon closing and the remainder will be payable upon performance targets being met over several years.
Compete.com provides online traffic metrics about web sites very much like Alexa.com, comScore and Hitwise - which was acquired last year by Experian for US$240 million.
Compete conducts continuous analysis of internet clickstream data from close to 2 More»

Labels: measurement, Online Advertising, Searchnomics, Web Analytics