By Daya Baran at March 30, 2008 0 Comments
While US social networks are waiting on advertisers to shifting their ad spending their way. Tencent, a Chinese internet portal which operates QQ.com is not banking on advertising. The company reported revenues of $523 million and an operating profit of $224 million. About 60% of the revenue came from services like games, virtual currency called QQ coin (which is fake currency paid for with real money), an additional 21% came from mobile services like ringtones and only 13% came from online advertising. QQ.com is reported to have More»
Labels: AOL, Facebook, MySpace, Online Advertising, online services, social networks
By Daya Baran at March 30, 2008 0 Comments
US online social network ad spending is predicted to near $1.6 billion this year according to a survey by eMarketer. The figure includes all forms of advertising appearing on social network sites, including branded campaigns as well as search, video, local advertising and ads delivered via ad networks. According to the survey 29% planned to spend over $2 million, 11% planned to spend between $1 - $2 million, 26% planned to spend up to $1 million and 34% planned to spend less than $300,000.
Breakdown of Online Social Network Planned Marketing Spend by Marketers and Marketing Agencies - March 2008
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Labels: Online Advertising, Search, social networks, video
By Joseph Hunkins at March 27, 2008 4 Comments
Earlier this week Daya Baran discussed the amazing difference in the online advertising strategies of the Clinton and Obama campaigns, with Obama spending one million dollars on Google advertising in February, Clinton a paltry $67,000
Today, Brian Stelter at the New York Times is noting another example of how “tuned in” the Obama campaign appears to be to social media. In the this article Stelter follows the success of a video posted online of an Obama speech that got marginal mainstream coverage, but was a huge online success as it was passed along, linked to, and More»
Labels: barack obama, hilary clinton, Online Advertising, politics, presidential campaign
By Joseph Hunkins at March 26, 2008 1 Comments
Comscore will soon release their report of Google advertising activity for February and Silicon Alley Insider says they already have the numbers that show Google with 515 million US paid clicks in February, up 3% year over year. Unfortunately for Google a gain of only 3% is not very impressive on the surface and is also somewhat misleading because we had 29 days in February this year, which means that ad clicks at Google were flat on a year to year comparison.
The market did not take this click report very well, and Google has fallen over 3% More»
Labels: Adsense, Advertising, google, Online Advertising
By Daya Baran at March 26, 2008 0 Comments
Barack Obama’s campaign spent $1 million on Google for the month of February 2008 versus $67,000 for Hillary Clinton, according to filings with the Federal Election Commission.
Barack’s also outspent Clinton on social networking sites and other web properties. Barack spent more on new media than Clinton who spent heavily on old media. Barack raised $45 million online in February versus $30 million for Clinton. Here is a break down of their media related expenditure for 2008 up to today from the best available public sources.
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Labels: Online Advertising, online services
By Daya Baran at March 26, 2008 0 Comments
Google has finally figured out a way to pay for the YouTube acquisition. Video ads, have started appearing on Google’s search results page according to a report from Digital Inspiration. Video ads from AT&T appeared on the Google search page for the keyword “phone” - the video clip remains hidden until you click the “Watch Commercial” link. You then get to see the video in a neat drop-down video player. Google is possibly charging higher rates for the video ads since it is served only on-demand when requested by the user. Though these video More»
Labels: Online Advertising, Search, video
By Daya Baran at March 25, 2008 9 Comments
That is the billion dollar question being asked by ad executives everywhere according to a report by Ad Age. They are finally realizing that no one pays attention to online banner ads. Banner ads offer web publishers a means to monetize their traffic but the report questions how long it can last. Advertisers will realize that they are not getting the bang for their buck as they hoped and will find alternative ways to achieve their goals than banner ads. TechDirt suggests that Advertising Is Content and Content Is Advertising and offers the following recommendations for “brand” marketers More»
Labels: content, engagement, Online Advertising, social media
By Joseph Hunkins at March 24, 2008 0 Comments
In a move that may have a lot of significance in the online advertising industry ESPN has decided to shun lower priced and sometimes questionably relevant network advertising where the placements are created by algorithms that try to match remnant advertising space with advertisers and publishers.
ESPN appears to be reacting to concerns that running this type of ad may dilute their brand as well as support the “commoditization” of advertising, fearing that the huge pools of many advertisers getting matched with huge pools of publishers will result in much lower cost per ad for premium publishers More»
Labels: espen ads, Online Advertising
By Daya Baran at March 24, 2008 0 Comments
The old and new worlds of online advertising are at odds. The old want to protect traditional, direct selling of premium content brands and the new want to move inventory via automated algorithms. This is making the traditional sellers nervous. Online ad networks aggregate inventory across thousands of smaller web sites and offer publishers an alternative to monetize their web sites. Sites like ESPN and others are starting to see networks as profiting on their brand investments, user data, threatening their relationships with marketers and think using networks devalues the power of content.
The sites like ESPN have cut ties More»
Labels: Online Advertising
By LaSandra Brill at March 21, 2008 0 Comments
Apple has a new Mac vs. PC ad on NYTimes.com doing a comparison of operating systems (Vista and Leopard).
From a technology stand point it’s very cool and innovative - that shouldn’t be surprising coming from Apple. The skyscraper on the right automatically plays a video when you land on the NY Times homepage. The “PC Guy” realizes that there’s bad press on the Vista OS in the top banner so he does an “Emergency Banner Refresh” to update the ad (this is More»
Labels: Online Advertising
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