SaaS has become the new buzz word at least on the web operations side of things. So much so that there is now a SaaS product for online advertising reports Marketing Vox. The service developed by Theorem Analytics enables media planners or account managers to upload various data and filter it through customized templates and formulas. Reports can be converted to HTML, Excel or other formats. Interested in learning or sharing your thoughts and on SaaS, you can do so in the SaaS group.
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Labels: Online Advertising, saas

Barack Obama’s campaign spent $3.5 million on web advertising between January and April. Of that $2.8 million was spent on Google according to Federal Election Commission filings by Obama for America.

It is estimated that as much as $3 billion could be spent by political campaigns on all forms of advertising. The Obama campaign deployed a mix of pay for performance and display ads on Yahoo, Specific Media, Pulse360, Microsoft’s DrivePM, AOL’s Quigo and CNN. Spending for other candidates were not available.
Below is a break down of publicly available spending related to online advertising More»

Labels: barack obama, Online Advertising, online services

Google CEO Eric Schmidt, interviewed in Germany, offered several insights into the future as Google sees it. Here are some standout items from that interview. Schmidt quotes are in italics:
There is still a lot of revenue in search - as we get the technology better or as we can do more targeted ads. There is no limit for search marketing. People assume that there is a limit, but we have many more ideas about technology.
…. mobile will be a larger business than the PC-Web. But it will take a few years.
On Google’s investment in More»

Labels: Eric Schmidt, Online Advertising

Twitter has raised $15 million in venture capital giving the social communication and microblogging phenomenon a market valuation of $80 million. Given the exploding popularity of the website, especially among the digital elite, this value would seem pretty modest compared to recent market activity like the purchase of CNET by CBS for $1.8 billion or Google’s purchase of YouTube last year for 1.6 billion. Om Malik broke the Twitter Venture Capital Story yesterday.
This is no billion dollar deal but $80 million is still real money despite the fact that Twitter has yet to show much if More»

Labels: Online Advertising, Twitter, venture capital

While online advertising overall continues to grow explosively, a new report from eMarketer (as well as common sense) suggests that there are many challenges in the Social Network advertising arena.
Debra Aho Williamson, senior analyst specializing in social networking at eMarketer said:
“Tapping into consumers’ conversations and spreading brand awareness virally has proven more challenging than companies originally thought.” Challenging indeed. As we have noted here at WebGuild several times nobody has found the holy grail of Social Networking: Good monetization of user bases and spectacular page view traffic.
eMarketer has revised More»

Labels: Online Advertising, social networks

For those of you trying to figure out where Microsoft is headed or trying to head here is another memo. This time from Satya Nadella, VP Search for Microsoft. On Monday we published Kevin Johnson’s email to employees on Microsoft’s Key Initiatives.

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Labels: Microsoft, Online Advertising, Search, social media

The explosive growth of online advertising and online activity is threatening the print publishing industry dramatically, and this study from TV Week showing dramatic declines in TV viewership from last year are another indication that TV is in trouble as well.
Both print and broadcast television count on advertising to keep afloat. Subscription costs for print publications often only cover their printing, shipping, and mailing costs where the advertising is the gravy that feeds the profit margins. For television advertising is the key to the castle as well, and as overall TV viewership declines and niche More»

Labels: Online Advertising, TV advertising

From: Kevin JohnsonSent: Sunday, May 18, 2008 1:30 PMTo: Platforms & Services Division; APSP FTE - Adv & Pub Solutions Platform; Employees.all.corp.adf@main.corp; Employees.all.adf@main.corpSubject: Online Services Strategy Update

We have been executing against the core strategy I first presented at our Financial Analyst Meeting in July 2007 to go after the growing opportunity in online services and advertising. Four pillars have formed the basis of our strategy:
1. Consolidate ad platform and win in display2. Innovate and disrupt in More»

Labels: displace advertising, Microsoft, Online Advertising, Search, social media, user experience, Yahoo

Blog Maverick - Mark Cuban has added his voice to the chorus on beating Google. Cuban presents a plausible argument. He argues that in essence, its no different that any other content aggregation play. Its paying for content. Here it is:
Is there anything more fun than sitting around, growing your hair, drinking a Bud while listening to Jethro Tull and pondering how to change the balance of power in the search world and unseat Google?
Better search? Too subjective. Better monetization? More»

Labels: Microsoft, Online Advertising, Yahoo

craigslist v eBay Complaint (SF Superior Court) - Upload a doc
Read this doc on Scribd: craigslist v eBay Complaint (SF Superior Court)

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Labels: Craigslist, eBay, Online Advertising