The WSJ has an interesting article on the difficulty Google is having monetizing YouTube. Some of the reasons include the enormous difficulty advertisers have understanding YouTube’s ad sales system. Google has identified some 105 problems with the system. Despite all the bragging about Google’s technical competence they lack a fully automated billing system for YouTube, Google staffers had to calculate some bills manually further compounding the constellation of errors. More >>

We have had a challenge … with social networking inventory as a whole and some More»

Labels: google, Online Advertising, video, Youtube

Germany’s GFK Holdings AG said it wants to make a better offer for Britain’s Taylor Nelson Sofres (TNS) than Martin Sorrell’s advertising group WPP according to Reuters. “We will and must make a better offer than WPP,” a GFK spokesman said.
WPP Group, the world’s second-largest advertising company, made a hostile 1.08 billion pound ($2.13 billion) bid for market research group TNS earlier on Wednesday, after its previous proposals were rejected.
TNS recently acquired Compete.com (a Searchnomics Award Winner), Hitwise, Quantcast and in some respects with comScore.
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Labels: Online Advertising, wpp

Google’s new web audience measurement service is intended to help advertisers identify the best places to buy online ads by providing them data on which web sites their target audiences visit. The goal is to connect advertisers and publishers and provide them with demographics and usage patterns of target audiences. The service is available to select parties at the moment but it is expect to be freely available to anyone shortly.
Presently, ad buyers use services such as comScore, Nielson, Hitwise, Compete.com and Quantcast to analyze audience usage patterns to allocate their media More»

Labels: comscore, hitwise, nielson, Online Advertising

Online advertising revenues reached $5.8 billion for the first quarter of 2008 which represents a 18.2 percent increase over the same period in 2007 reports the IAB.
“We continue to experience significant growth and vitality in interactive marketing, media and advertising,” said Randall Rothenberg, president and CEO of the IAB. “We expect growth to continue, as consumers spend more and more time online, and marketers find more – and more innovative – ways to reach them through digital media.”
“The fundamentals of interactive advertising spend continues to be positive and I would expect to see continued More»

Labels: Online Advertising

In light of the flurry of activity around sites creating their own ad networks, like Healthline did today, we decided to provide a break down of the top ad networks as reported by comScore, which measures the actual delivery of ads within online ad networks. The break down highlights both the breadth of reach for the top ad networks and the emergence of a series of audience-specific niche ad networks.
“Ad networks have become integral components to the online advertising industry over the past several years by helping aggregate audiences More»

Labels: ad networks, comscore, Online Advertising

Healthline is the latest company to launch an ad network. The network will allow the health care advertisers to reach consumers in a far more targeted way. Healthline reaches 10 million unique users through publishers including AARP, Self.com, Meriam Webster and US News and World Report and will use it Semantic Taxonomy to enable ad targeting.
According to a recent Nielsen//Netratings report, health advertising networks deliver about 9 million impressions each month. Rather than selling a generic ad on several different networks, it makes sense to target a specific ad to a health network More»

Labels: ad networks, Online Advertising, online health

The answer is simple. First, create a Facebook application; next, all you need is one person to like it, then their friends find out and it spreads and soon you will be making $500,000 a month. What’s the catch? It could you up to 2 week to start making $500,000 a month. That is what Chamath Palihapitiya, the company’s vice president of marketing told attendees at a conference two weeks ago. He went on to disclose that about 33 percent of Facebook application developers reported profits of up to $500,000 a month. At last count there were 200,000 More»

Labels: applications, developers, Facebook, Online Advertising

PercentageNetwork TelevisionCable TelevisionLocal TelevisionNational MagazinesInternetLocal NewspapersSyndicated TelevisionLocal RadioHispanic TelevisionNetwork RadioNational NewspapersNational Sunday SupplementCouponsLocal Magazines

Percentage23.8%23.1%16.0%14.2%7.2%4.5%2.6%2.6%1.9%1.2%1.0%0.8%0.2%0.1%

Note: Internet spending estimates are from AdRelevance. All others from Nielsen Monitor-Plus. Different methodologies employed by each company may lead to disproportionate comparisons.Source: More»

Labels: Online Advertising

Yet another social network is shutting down. This time is it Verizon’s social network. The social network which let users write blogs, post photos, and discuss in forums, will close June 16, 2008. The existing social network on the Verizon website will be moved over to the Verizon page on Facebook. Verizon jumped into social networking like many other companies, thinking it would be easy. They even branded it as “Join The Conversation” however they soon realized that branded social network wasn’t worth the effort and they are moving to where the conversation is.
In January, Conde More»

Labels: Facebook, MySpace, Online Advertising, social networks

Advertising giant WPP has acquired a stake in Yield Software, a service that helps marketers shift their ad spend from traditional media to online advertising, reports MediaPost. The services allows marketers to “optimize” their budgets across various online ad platforms, provides landing page optimization, organic search optimization (SEO) and paid search (SEM).
In February, WPP rival Publicis partnered with Rapt to form Rapt Information Services with the intent of making online ad buying more transparent across various ad platforms. A month later, Rapt was purchased by More»

Labels: Online Advertising, software, Web Apps