PBS aired a 50 minutes documentary that gives an in-depth look in the world of Google and search. The narrator asks, “What if all the world’s information would be available and easy to find? What if all the news, all books, all texts, photographs and videos would be collected in one place, and made available, always and everywhere?”
This is the goal of Google, and the company seems to be realising its core mission at an amazing speed: through its popular search engine, through Google Earth, with which users can find any More»

Labels: google, Online Advertising, Privacy

Web browsers became integrated into many daily job functions years ago. We use them to help streamline business processes, access organisational intranets, and reach across the world within seconds for information.
Browsers are responsible for displaying tons of website data, everything from application data, to links and images, to creative advertisements that rely on Java and Asynchronous JavaScript and XML (Ajax). Attackers realise that enterprises rely heavily on browsers, which is why they seek to compromise legitimate websites to silently install malicious code into enterprises via the Web browser. More>>
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Labels: Online Advertising, web security

According to comScore, it is becoming increasingly important for retailers to not only understand the online marketplace but also how online marketing can help increase offline sales. #1. Search advertising provides higher sales lift than display advertising, but when combined, the synergy provides the highest lift… When comparing the offline sales impact among consumers exposed to ‘search advertising only’ with the impact among consumers exposed to ‘display advertising only’, search holds More»

Labels: display, Online Advertising, Search

Investment dollars continue to move into the online advertising market despite signs of weakness. ContextWeb, the contextual advertising company, has closed over $26 million. Savvian Advisors served as placement agent. They were the same agent for Federated Media on its $50 million funding, and is reported to be advising SocialMedia.com which is looking to raise $20 million.
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Labels: Online Advertising

Google has bought contextual advertising company ZAO Begun from it parent, the internet portal Rambler, for about $140 million. The advertising market in Russia is growing very strongly, and internet advertising is growing twice as fast. Search related text-based advertising on Russian-language internet sites soared to US$225 million in 2007 from US$110 million in 2006. Rambler estimates that internet advertising in Russia will continue to grow at around 50% per annum to reach over US$1 billion in 2010, with an approximately equal split between text-based and display advertising.
“Google is committed to giving Russian users, More»

Labels: contextual, Online Advertising

Brad Smith, Microsoft’s top legal counsel told the US Senate that on June 8, he met Yahoo CEO Jerry Yang at the San Jose, Calif. airport and Yang told Microsoft executives that a partnership with Google would isolate Microsoft. Smith, Microsoft’s top legal counsel said Yang is conspiring with Google to freeze Microsoft out of the web search business and turn the market into a duopoly and that it would hurt competition.
Yahoo struck the partnership with Google to ward off an unsolicited bid by Microsoft to buy Yahoo. Search marketers and advertisers More»

Labels: google, Microsoft, Online Advertising, Search, Yahoo

Spending on total U.S. advertising and marketing will grow 3.9 percent in 2008 to reach $412.4 billion, with the advertising portion reaching $249.1 billion, according to a report by Outsell. The report covers five key media types: online, print, events, TV/radio and others. Outsell surveyed 1,088 U.S. advertisers on their spending plans for the year. Among the significant findings:

Companies More»

Labels: Online Advertising, websites

Reuters is reporting that AOL’s parent TimeWarner is seeking to sell the property to either Yahoo or Microsoft. The discussions between the companies “have taken on new urgency ahead of Yahoo’s Aug 1 shareholders meeting.”
Discussions with Time Warner have accelerated as both Yahoo and Microsoft view AOL as beneficial to leverage their positions in online advertising. Over the past two years AOL focused on turning itself into a one-stop online advertising outfit.
Microsoft’s interest in acquiring AOL would serve to bulk up its display advertising business as well as gain more traffic More»

Labels: AOL, Microsoft, Online Advertising, Search, Yahoo

A US Senate subcommittee heard testimony today about the competitive implications of Yahoo’s recent deal with Google, which will see the company mix ads supplied by Google with its own on search result pages. They also heard from Microsoft’s top lawyer, Brad Smith. Their testimony presented radically different pictures of what constitutes competition in the search market, how this deal will affect that competition, and the ongoing negotiations between Microsoft and Yahoo. More >>
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Labels: google, Microsoft, Online Advertising, Search, Yahoo

Individuals and businesses are becoming increasingly dependent upon the Internet for social, entertainment, research and business activities. This has created the incentive and opportunity for companies to collect, use, and disseminate data regarding online users. There is concern, however, that tracking individuals’ Internet activity and gathering information from online users violates their expectations of privacy. Individuals often are unaware what information is being collected about them, how it is being used and to whom it is disseminated.
The Committee will consider the current state of the online advertising industry and that market’s impact More»

Labels: Facebook, google, Online Advertising