By Daya Baran at February 06, 2008 0 Comments
Andy Beal recently wrote that Google’s stock is far from the $2000 a share predicted by Henry Blodget publisher of InternetOutsider. After missing analyst estimates and the announcement of the Microsoft - Yahoo takeover (predicted here), Google’s shares (GOOG) have been hit very hard. Larry Page, Sergey Brin, Eric Schmidt and Ram Shriram who own majority of the Class B shares (which control the company) have seen the fortunes drop by US$16 Billion collectively. The Microsoft Yahoo overture shows Google’s vulnerability. Over 90% of the company’s revenue comes from search advertising. If I ran Google, I More»
Labels: google, Online Advertising, Search, web applications
By Daya Baran at January 31, 2008 0 Comments
Google’s fourth quarter earnings missed Wall Street estimates, sending the stock crashing after hours.
According to Thomson Financial, Google’s fourth quarter revenue came in at $4.83 billion, which was up 51% from a year ago. After advertising sales costs revenue came in at $3.39 billion, below the $3.45 billion analysts had expected.
“We’re very pleased with our performance this quarter,” said Eric Schmidt, CEO of Google. “It reflects strong momentum in our core business, growing receptivity to our new business initiatives, and improved discipline in managing our operating expenses.”
Google’s closest rival Yahoo! also disappointed Wall Street when fourth quarter net income fell More»
Labels: Microsoft, Online Advertising, Search, YHOO
By LaSandra Brill at January 21, 2008 0 Comments
Marketers are still trying to apply old rules to the new game. Thinking online video ads can be approached like TV ads is a mistake. In fact, a recent study noted that half of all respondents stopped watching online videos once they encountered in-stream advertisements (I know I would have done the same). Expecting viewers to sit through a 15-30 second commercial before getting to the actual content is not realistic in the online world. Heck, people don’t even like watching commercials on TV and thanks to DVRs 53% of people don’t have to. More»
Labels: Online Advertising
By Mayan Kumar at January 14, 2008 5 Comments
Ok, we know that Twitter has been revolutionary and its growth has been exponential like a dream Web 2.0 app with its unique idea of restricting message length and centering them around the question “What are you doing?”. Also, now that they have a nicely working (though sometimes a bit shaky) platform with useful third party apps, I am sure they are looking at some way to monetize it. But how do you monetize it? For instance, putting up advertisments in their empty More»
Labels: Online Advertising, social ads, social media, social media marketing, web 2.0
By Daya Baran at January 13, 2008 6 Comments
Last year when I met Terry Semel, Yahoo’s CEO, and asked him if a Yahoo takeover by Microsoft was inevitable, he looked at me as if he had swallowed a frog. This week at CES, Joe Hunkins asked David Filo, Yahoo’s co-Founder, the same question and if he had met with Bill Gates, Microsoft’s Chairman & Founder, to which Filo responded he had not. However, the evidence seems to be mounting to the contrary and rumor mills are gathering speed. Is this all baseless? Let’s examine.
Microsoft, which is a distant third in the search market has More»
Labels: Microsoft, Online Advertising, Search, Yahoo
By Daya Baran at December 28, 2007 0 Comments
In December 2005, Google invested $1 Billion for 5% of AOL as part of a search and advertising partnership. The terms also gave Google the right to force Time Warner, parent of AOL, to conduct an AOL IPO or buy AOL’s stake back at “fair market value” as of July 1, 2008.
Beginning on July 1, 2008, we will have certain rights to require HoldCo to register the HoldCo interests held by us for sale in a public offering. If we exercise More»
Labels: Online Advertising, Search
By Reshma Kumar at December 21, 2007 0 Comments
The champagne is flowing at Google on news that the Google DoubleClick acquisition has been cleared by the FCC.
Others were howling and praying, proclaiming the end of the world was nearing and hoping that the EU would see it differently.
Google is the leader in online text based advertising and the DoubleClick purchase would help it get a foot hold in display adverting. Online ad spending is projected to reach $21.4 billion this year, according to research group eMarketer, surpassing the $20.5 billion More»
Labels: Online Advertising
By Daya Baran at December 11, 2007 0 Comments
Microsoft will start delivering contextual ads, which are based on what the user is viewing, for CNBC.com later this month. Microsoft has struck similar advertising syndication deals with Digg, a site that lets readers recommend articles to others, and social networking site Facebook.
Microsoft AdCenter will handle the text-based ads and display ads will be handled by a combination of aQuantive. CNBC will manage multi-media sales in-house, some of which span the broadcast and web properties.
CNBC.com draws 2.6 million visitors a month, many of whom, according to Microsoft, represent a “high-quality” audience that advertisers are eager to More»
Labels: Microsoft, Online Advertising
By Mayan Kumar at December 07, 2007 0 Comments
If you have been following the news recently, you would have caught the outcry from Facebook users and MoveOn.org regarding Facebook’s integration of users actions onto third party sites via a news feed. However, they made some changes which turned out to not be enough. Another incident is the protests which arose against Gmail for using the content of users’ emails to target ads. Users felt that their emails were no longer private as they should have been. These examples are just some specific cases of conflict that we may see again in future - that of targeted More»
Labels: Facebook, Online Advertising, Privacy
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