JellyCloud, one of the largest ad networks that delivers pop up ads, has shut down. About 36 people were laid off and Valleywag reports that liquidators repossessed their furniture over the weekend. The company had raised $50 million of which $11.5 million was raised just a few months ago. The company bragged about raising “smart money” from US Venture Partners, SoftBank, Sand Hill Capital, and Crosslink Capital.
JellyCloud was previously known as Claria and as Gator before that. Their technology would install spyware on a user’s browser and watch what they were More»

Labels: Online Advertising

The nations top three ISPs have denied keeping tabs on customers’ internet activity in order to serve up more targeted online ads, but reserved the right to do so in the future.
AT&T, Time Warner Cable, and Verizon denied using online behavioral advertising and called on all Internet companies to adhere to standards that require customers to opt in to the tracking of their online activities.
A study released by the Consumers Union said 72 percent of Americans are concerned that their online behaviors were being tracked and profiled by companies. 
 ”AT&T does not More»

Labels: behavioral targeting, Online Advertising

The anticipated domain names of the recently merged Bank of America and Merrill Lynch are for sale on eBay. Website addresses bofalehman.com, bankofamericamerrilllynch.com, and bofaml.com have all been registered as potential domain names of the merged entity and are being auctioned off to the highest bidder. Clearly, the cybersquatter’s hope is to make a killing by selling the domain name(s) to the merged banks. But until then, the registrant is cashing in by running Google ads on the sites and redirecting traffic to eBay.
Lesson to those in M&A:
“It shows how there are opportunists More»

Labels: Adsense, cybersquatting, eBay, google, Online Advertising

WSJ reports that some of the country’s biggest marketers are so scared of the advertising deal between Google Inc. and Yahoo Inc. that they are asking the Justice Department to block the agreement.
The Association of National Advertisers, a trade group that represents major companies like Procter & Gamble Co. and More»

Labels: Online Advertising, Search Engine Marketing

Sapient recently sponsored a national online digital marketing and interactive advertising survey to gain insight into what marketers want from their advertising and marketing agencies in the next 12 months. The survey polled more than 200 chief marketing officers (CMOs) and senior marketing professionals, all of whom are either directly or indirectly responsible for managing digital marketing budget allocation across multiple channels. 
Survey respondents were asked about the top qualities they sought in their advertising and marketing agencies in the coming year. Based on the survey results a Top 10 Wish List for Agencies of More»

Labels: Online Advertising

VeriSign and other registries are set to increase their wholesale price of domain names effective October 1, 2008.
The new .com price will be $6.86. With ICANN’s 20 cent fee that means the minimum cost to your registrar is $7.06. .Net prices will be $4.23 before ICANN’s fee.
Earlier today Domain Name Wire wrote about GoDaddy’s latest price increase on .net and .org domains, which have shot up about 30% to $13.19 including the ICANN fee.
Almost all of the registries are increasing prices, and eNom sent out a notice today that its More»

Labels: cloud computing, domains, Online Advertising

comScore, June ranking of the top online display ad publishers and advertisers. Fox Interactive Media, which owns MySpace.com, ranked as the top display ad publisher with 15.9 percent of all display ads viewed, while Microsoft was the top display advertiser with 1.7 percent of total views.
Top Ad Publishers
Fox Interactive Media ranked as the top display ad publishing property in June, serving 52.3 billion ad views (15.9 percent market share), with MySpace.com accounting for 51 billion of these views. Yahoo! Sites, which ranked second in total ad views with 34.7 billion More»

Labels: display, Online Advertising, publishers

As the number of business users of social networks continues to increase, advertising expenditures will rise, too says eMarketer.  In the US this year, advertisers will spend $40 million to reach a business audience on online social networks and it will reach $210 million in 2012.
“As compelling as the ad growth is, marketers will spend far more over the next few years to create and manage their own social networks for business customers, partners, suppliers and vendors,” says Debra Aho Williamson, senior analyst at eMarketer and author of the new report, More»

Labels: Online Advertising, social networks

Satya Nadella, Microsoft’s Senior Vice President of the Search, Portal & Advertising Platform Group was the opening keynote at Search Engine Strategies Conference this week. He spoke on Microsoft approaches search and how the company intends to shape trends in search development and how they intend to exploit them. Nadella assured the audience that Microsoft is pursuing these things with a long-term perspective and the intent of staying in the fight.
Nadella outlined three key factors causing the industry’s evolution: 1) user intent 2) content and context and 3) advertising efficiency.
He said More»

Labels: google, Microsoft, Online Advertising, Search

In China, India, and other Asian countries, there is a strong preference for baby boys and many services have popped up that use modern ultrasound technology that determine the sex of a fetus in minutes. If is the fetus is determined to be a girl, it usually ends in an abortion.
The outfits providing such services are using Google Adwords primarily to reach customers and Indian activists are taking Google to court for profiting from the death of millions of baby girls. The group is alleging that ad products for enabling More»

Labels: don't be evil, google, Online Advertising, Search