News        Events      Jobs My Account
WebGuild Social Media Strategies Conference May 18-19, 2010 Hyatt Santa Clara, CA
  All Posts   Searchnomics   Cloudnomics   Startup Idol   Archives Subscribe Subscribe     RSS   webguild webrank   LinkedIn   Twitter   Flickr Photos

Pepsi Smartly Shifting Ad Dollars Online

Dec 29, 2009 blog.compete.com

As we approach the New Year, we are also approaching an important date in the world of football, Super Bowl XLIV.  Next year’s Super Bowl is just about six weeks away and NFL players are still battling their way to see which 2 teams will makeAs we approach the New Year, we are also approaching an important date in the world of football, Super Bowl XLIV.  Next year’s Super Bowl is just about six More»

Who Gets The Highest Ad Rates Online?

Dec 21, 2009 adage.com

Who Gets The Highest Ad Rates Online?

According to Adage online ad rates, are not on an express train to zero. Despite the zillions of impressions generated by Facebook, Twitter the ad networks, exchanges and targeting technologies that allow More»

Google – from friend to foe?

Dec 07, 2009 www.sfgate.com

A litany of other concerns has been raised about Google's privacy policies, dominance over online advertising, censorship of search results in China and ... More»

After Decade Of Decline, AOL Faces Rough Road Of Return

Dec 07, 2009 online.wsj.com

Its online advertising business relies heavily on users brought in via its deteriorating Internet-access business, Sandler wrote, though investors may be ... More»

Yahoo Launches Ad Interest Manager

Dec 07, 2009 www.searchenginejournal.com

Yahoo has just rolled out its Ad Interest Manager which according to Yahoo is a new consumer tool which aims to make online advertising, ... More»

eMarketer Weighs In on 2010: Online Advertising & Usage

Dec 06, 2009 www.emarketer.com

More marketers will increasingly embrace online video advertising, supported by the twin boom of video streams and video ad networks. ... More»

EBay-Craigslist Court Clash Could Reprice Classifieds

Dec 06, 2009 www.businessweek.com

In a case that may define how the online classified advertising industry evolves for years to come, eBay and Craigslist will square off in ... More»

Online Ad Industry: Advertising Is 'Creepy'

Dec 04, 2009 adage.com

The point, of course, is to convince consumers -- and regulators -- that online advertising isn't creepy at all. The messages are part of the online ad ... More»

Advertising is the wrong model for the open Web

Dec 04, 2009 www.betanews.com

There is too much content, meaning ad space for amount of online ads. There's no way to fill all the content with advertising, or at high enough rate to ... More»

Yahoo Focused on Growing Mobile Advertising

Dec 04, 2009 www.dailytech.com

The online advertising market is huge and each day more and more of the dollars spent by marketers to advertise all sorts of products and service migrate ... More»

Digital Media and Online Advertising Firm Receives Significant Investment from …

Dec 04, 2009 www.benzinga.com

M&A firm AdMedia Partners today announced that it acted as exclusive financial advisor to Triad Digital Media, a digital media and online advertising ... More»

Ad targeting: IAB launches their first-ever consumer education campaign

Dec 04, 2009 www.bizreport.com

In addition, the IAB has commitments of more than 500 million online advertising impressions that will run through 2010, with the goal being at least 1 ... More»

Dynamic Logic, IRI partner to release measurement platform

Dec 04, 2009 www.dmnews.com

Called AdIndex Connects with IRI, the platform lets consumer packaged goods companies see how online ad campaigns impact consumer perceptions of a brand, ... More»

Eric Schmidt: How Google Can Help Newspapers

Dec 03, 2009 online.wsj.com

Others are available at no charge, paid for by advertising. But these ads are not static pitches for products I'd never use. Like the news I am reading, ... More»

IRI Unveils Service for Measuring Online Ad Effectiveness

Dec 03, 2009 www.brandweek.com

Research firm Information Resources Inc. has introduced a new platform for measuring the effectiveness of online advertising against offline sales. ... More»






 

News   Events   Jobs   About Us   Privacy   Mailing Lists   My Account