As we approach the New Year, we are also approaching an important date in the world of football, Super Bowl XLIV.  Next year’s Super Bowl is just about six weeks away and NFL players are still battling their way to see which 2 teams will makeAs we approach the New Year, we are also approaching an important date in the world of football, Super Bowl XLIV.  Next year’s Super Bowl is just about six More»

According to Adage online ad rates, are not on an express train to zero. Despite the zillions of impressions generated by Facebook, Twitter the ad networks, exchanges and targeting technologies that allow More»

A litany of other concerns has been raised about Google's privacy policies, dominance over online advertising, censorship of search results in China and ... More»

Its online advertising business relies heavily on users brought in via its deteriorating Internet-access business, Sandler wrote, though investors may be ... More»

Yahoo has just rolled out its Ad Interest Manager which according to Yahoo is a new consumer tool which aims to make online advertising, ... More»

More marketers will increasingly embrace online video advertising, supported by the twin boom of video streams and video ad networks. ... More»

In a case that may define how the online classified advertising industry evolves for years to come, eBay and Craigslist will square off in ... More»

The point, of course, is to convince consumers -- and regulators -- that online advertising isn't creepy at all. The messages are part of the online ad ... More»

There is too much content, meaning ad space for amount of online ads. There's no way to fill all the content with advertising, or at high enough rate to ... More»

The online advertising market is huge and each day more and more of the dollars spent by marketers to advertise all sorts of products and service migrate ... More»

M&A firm AdMedia Partners today announced that it acted as exclusive financial advisor to Triad Digital Media, a digital media and online advertising ... More»

In addition, the IAB has commitments of more than 500 million online advertising impressions that will run through 2010, with the goal being at least 1 ... More»

Called AdIndex Connects with IRI, the platform lets consumer packaged goods companies see how online ad campaigns impact consumer perceptions of a brand, ... More»

Others are available at no charge, paid for by advertising. But these ads are not static pitches for products I'd never use. Like the news I am reading, ... More»

Research firm Information Resources Inc. has introduced a new platform for measuring the effectiveness of online advertising against offline sales. ... More»