Here Omniture’s take on Google Analytics from its conference call:
It is true that many of our competitors compete with us on price because that’s all they have to compete with us on. And we believe that kind of competition actually works in our favor. Some tools are even free as many of you know, which we do not view as negative. In fact, the company with the purported best free analytics tool placed a major order with Omniture in the second quarter, and that is probably the best estimate of More»

Labels: analytics, google, omniture, saas

Omniture has introduced a product called Survey that allows organizations to get insights into the attitudes and opinions of not just your customers, but also those of your partners and employees.
Omniture says Survey will help organizations stay connected to the eco-system of the influencers that shape how your business is perceived by quantify the continually evolving qualitative sentiments of their audience—mapping survey responses with customer behavior and other metrics.
What does that mean? Basically, services enables organizations to easily design, create and implement online surveys to accurately measure audience sentiment to take immediate action More»

Labels: engagement, omniture, relevance