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Omniture Launches Facebook Analytics For Brands

By Daya Baran at May 28, 2009 0 Comments

Omniture Launches Facebook Analytics For Brands

Omniture has launched an analytics services for Facebook called App Measurement. It measures the popularity and usage of Facebook platform applications. The goal of the services is to gives marketers insight into correlation between Facebook applications, site traffic and other online channels such as web, mobile, video etc.
Omniture says marketers can use App Measurement to:
- Better understand Facebook More»

Omniture On Google Analytics

By Daya Baran at July 24, 2008 0 Comments

Omniture On Google Analytics

Here Omniture’s take on Google Analytics from its conference call:
It is true that many of our competitors compete with us on price because that’s all they have to compete with us on. And we believe More»

Omniture Rolls Out Online Survey Tool

By Daya Baran at June 27, 2008 0 Comments

Omniture Rolls Out Online Survey Tool

Omniture has introduced a product called Survey that allows organizations to get insights into the attitudes and opinions of not just your customers, but also those of your partners and employees.
Omniture More»









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