Omniture has launched an analytics services for Facebook called App Measurement. It measures the popularity and usage of Facebook platform applications. The goal of the services is to gives marketers insight into correlation between Facebook applications, site traffic and other online channels such as web, mobile, video etc.
Omniture says marketers can use App Measurement to:
- Better understand Facebook More»

Here Omniture’s take on Google Analytics from its conference call:
It is true that many of our competitors compete with us on price because that’s all they have to compete with us on. And we believe More»

Omniture has introduced a product called Survey that allows organizations to get insights into the attitudes and opinions of not just your customers, but also those of your partners and employees.
Omniture More»