Mechanical Zoo has an impressive startup team include Google News product lead Nathan Stolle. The concept, according to Zoo member Ventilla quoted at CNET:
… tackling the problem of subjective search–when no one answer would satisfy everyone–and the answer is not to serve a Web page,” Ventilla said in an interview. “We’ve developed an online social structure that lets users reach out to people they already know” for answers.Integrating social networking into the search experience seems to be one of the most promising ways to solve several problems with the search applications of today. Even More»

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