comScore Media Metrix Methodology Overview
Audience Measurement
comScore provides industry-leading Internet audience measurement that reports details of online media usage, visitor demographics and online buying power for the home, work and university audiences across local U.S. markets and across the globe. Using proprietary data collection technology and
cutting-edge methodology, comScore is able to capture great volumes of extremely granular data about online consumer behavior, including:
• Actions (starts, stops, clicks etc.)
• Audience behaviors (exposures, time spent etc.)
• Consumer behaviors (shopping, commerce)
• More»

Labels: audience, comscore, engagement, measurement

According to the Online Measurement and Strategy Report on web analytics companies are failing to adopt a coherent strategy that ties in web analytics data with business objectives. About 18 percent of the firms surveyed said they had a strategy, 22 percent said they didn’t have a strategy and 56 percent said they were “working on it”.
Lack of budget and resources were sited as the most widespread barrier to implementing an effective online measurement strategy. The most widespread use of web
analytics tools was for reporting traffic figures, with 88 percent saying that it was an “important use” More»

Labels: internet trends, measurement, Web Analytics

TNS, a world leader in market information and insight, announced that it has agreed to acquire Compete.com for a total of US$150 million. An initial cash payment of US$75 million will be made upon closing and the remainder will be payable upon performance targets being met over several years.
Compete.com provides online traffic metrics about web sites very much like Alexa.com, comScore and Hitwise - which was acquired last year by Experian for US$240 million.
Compete conducts continuous analysis of internet clickstream data from close to 2 More»

Labels: measurement, Online Advertising, Searchnomics, Web Analytics

Google has launched a new non-Google branded site called SearchMash which is designed to serve as an experimental testing ground for user interface ideas without the Google brand skewing the objectivity of the results.
Here are 14 observations on SearchMash:1. The character count on the SearchMash homepage is even less than the Google.com classic homepage.2. With SearchMash, there is no search button but there are instructions to ‘hit enter to get results’ but those directions disappear on the search results page. I always hit ‘enter’ myself versus clicking the “Google Search” More»

Labels: Blogs, google, internet, measurement, Search Engine Strategies, Search Tools, SearchMash, websites, wikipedia