If you could only bring 6 Social Media Pros to an island to start a Web 2.0 Marketing Department, who would they be?
Making it on Jeremiah’s list of ‘Social Computing Stategists’ got me thinking about my team, what we do, what we want to do and what’s next. My team is fairly new and we’ve been at it for about 9-months now and the various disciplines and skill sets of our team was built trial and error over the past few months. As we plan for the next fiscal year I can’t help but think big so I More»

Labels: marketing 2.0, social media marketing, web 2.0

One out of four online users are visiting social networking sites. This, according to a survey conducted by the Consumer Internet Barometer which is being reported on by MarketingVox. Such a high number is a testament to the popularity of sites such as MySpace and Facebook. This also suggests that “Online social networking is an integral part of many people’s lives and a natural extension of our means of communication which the internet has created. The next growth wave will be expanding and incorporating these networks into our business lives,” according to Lynn Franco, Director of The Conference Board More»

Labels: marketing 2.0, social media, social media marketing, Social Networking, social networks

Washington Mutual aka WaMu, launched their multi-channel Whoo Hoo! Campaign back in Feb’08. As they put it, the Whoo hoo marketing and advertising campaign is all about tapping into customers’ emotional reactions to capture the essence of what it feels like to bank at WaMu.
The site is distinctly bright and flashy - literally and figuratively as it is built in flash - using decided large doses of bright blue, green, and magenta. What is interesting to note about it is that the reported uptick in search traffic to the WaMu site as a More»

Labels: marketing 2.0, Search

Ryan Kuder twittered his last day at Yahoo! as they gave him the boot. You get a play-by-play update of this day from getting the news to backing up his files to getting his phone confiscated.
What’s interesting about this is how real-time every aspect of our lives can be. Every meeting, every event, every conversation could be documented in seconds with the quick movement of one’s thumbs across the keyboard on their phones. A private conversation with a customer or a meeting with an analyst can be ‘Twittered‘ at anytime and posted for the world to see. More»

Labels: marketing 2.0, Twitter, web 2.0

It’s raining widgets! But we knew that already. They have taken over Facebook, are being adopted by Facebook’s competitors, and now media companies are catching on and starting to use them as ads known as Google Gadgets. A few months ago I posted some ideas and examples and even in just a few months the widgets have advanced and are being used in even more creative ways so I’d like to add to that original list with by expanding on the idea of a microsite widget.
Like the Google Gadget examples More»

Labels: marketing 2.0, web 2.0, Web Apps, web marketing

Still not convinced about the uptake of social networking? According to Alexa metrics, half of the top 10 sites in the world are social networking sites including YouTube, MySpace, Facebook, Hi5 and Orkut.
I think Facebook offers a huge potential when it come to marketing. One out of 7 web visitors went to Facebook in the month of August. Some companies already see the value of Facebook and use it as a way to communicate to customers (like a new kind of email). More»

Labels: Facebook, marketing 2.0, Social Networking

First it was virtual worlds, then virtual shopping now it’s virtual workspaces! Qwaq, a company that creates 3D collaborative environments for meetings just grew their piggy bank by $7M to grow the company. Similar to Second Life it uses avatars so that each person has a virtual self - but with the focus on an actual ‘workspace’ there is a focus on sharing and collaborating office apps including Word, PowerPoint, Excel and others. Their initial customer list which includes BP, Intel and HP, is impressive and it validates the growing interest in virtual 3D worlds.
Virtual Worlds and More»

Labels: marketing 2.0, web 2.0, web applications

Web 2.0 definitely has buzz, but has it become so prolific that it’s now becoming the preferred way to communicate electronically? Blasphemy you say? Not according to this article from this dude at Slate, who says the younger generation (under 25) already thinks of email as too slow and detached to be used for most communication. Facebook, text messages, and instant messaging seem faster, more efficient, and let’s face it, more interactive than traditional email.
When telephones achieved critical mass, letter More»

Labels: marketing 2.0, social media marketing, web 2.0

The Internet Advertising Bureau (IAB) is reporting today that internet ad revenues has hit an all time high of $5.2 billion for Q307 and has been consistently setting new records each quarter of 2007. Revenues for Q1 was at $4.9 billion, and $5.1 billion in Q2. The IAB claims that this is attributed to both larger as well as smaller companies recognizing the role of digital marketing as pivotal to their overall marketing strategy.
The more interesting part of this report is their assertion that Web 2.0 promises to provide even more opportunities for marketers to More»

Labels: Advertising, Internet Marketing, marketing 2.0, web 2.0

When Richard Nixon prepared for the first televised debate in history with up and comer John F Kennedy, he went in having advantages in experience, debating skill, and popularity among voters. Unfortunately, none of that could help save the Nixon camp from losing the debate to the young Kennedy who prepared much differently than Nixon. Whereas Nixon prepared for the televised debate like it was a different kind of radio, Kennedy knew it was a different medium altogether, and would require different rules and More»

Labels: marketing 2.0